（来源：天津日报） 纸质火车票"谢幕"了，旅客的情怀仍然在路上，并催生出大批与之相关的文创产品。目前市面在售的票 根文创产品包括为车票收藏、保存和陈列而设计的产品，以及融入票面设计元素的钥匙扣、贴纸等日常 用品。就读于天津师范大学的庞博洋是一位铁路文化爱好者，他想制作属于自己的票根文创产品，用于 提示乘车信息和沿途"拍照打卡"。他通过社交媒体平台寻找有类似需求的网友"共享"这份乘车信息提示 卡。消息发布数周，近200张定制卡片和近400张空白自填卡片被一扫而空。买家中既有希望定制票根文 创当作旅行纪念品的年轻人，也有为孩子寻找"更有意义的玩具"的家长，还有列出详细定制需求的公司 代表……未来，他想把不同年代、版本、材质的火车票设计元素融入文创产品，满足多元化的文化消费 需求。 这股由怀旧情感驱动的风潮，正在催生文旅消费的新体验与新场景。我市近期开行的"津旅时光号"列 车，为游客带来沉浸式旅行体验的同时，其"电子票根"也顺应"票根经济"消费潮流，提供蓟州区多家民 宿、酒店、餐厅等的专属折扣。 从硬板票、软纸票到磁介质票，再到刷脸进站、电子凭证，火车票的演变不仅见证了列车时速的跃进， 也体现着大众生活方式与文旅消 ...

Core Viewpoint - The "ticket root economy" is emerging as a new economic model that transforms traditional ticket purchases into multi-use vouchers, enhancing consumer experiences and driving consumption growth [1][2]. Group 1: Ticket Root Economy Overview - The "ticket root economy" allows consumers to use various tickets (e.g., for movies, concerts, and travel) as vouchers for discounts in subsequent purchases, creating a chain of consumption experiences [1]. - This economic model is driven by the dual forces of consumption upgrades and digitalization, linking previously isolated products and services into a cohesive consumption chain [1]. Group 2: Challenges and Opportunities - Despite its potential, the "ticket root economy" faces challenges such as industry integration and data security, with significant untapped potential for converting ticket roots into effective consumption [2]. - Banks, with their extensive user bases and data analysis capabilities, are well-positioned to facilitate the development of the "ticket root economy" by integrating financial services with diverse consumption scenarios [2]. Group 3: Enhancing Consumer Experience - The foundation of the "ticket root economy" lies in the initial purchase experience, which is crucial for encouraging subsequent consumer spending [2]. - Banks are collaborating with various merchants to offer exclusive discounts and benefits for ticket purchases, aiming to enhance the initial consumer experience [2]. Group 4: Digital Transformation and Data Integration - The key to the "ticket root economy" is the integration of ticketing information, with a focus on electronic ticketing to improve customer experience and reduce fraud [3]. - Banks can enhance consumer engagement by integrating ticketing data with their financial systems, providing personalized recommendations and incentives based on consumer preferences [3]. Group 5: Financial Empowerment and Consumer Ecosystem - Financial institutions are encouraged to deepen their involvement in the "ticket root economy" by enhancing consumer incentives, breaking down data barriers, and extending service chains [4]. - The successful development of the "ticket root economy" not only supports economic growth but also improves consumer welfare and satisfaction [4].