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居家暖冬经济升温 京东京喜自营取暖器、智能床品热销
Zhong Jin Zai Xian· 2025-12-16 06:48
Core Insights - The demand for "warm technology" home products is driving the "home winter economy," as consumers seek smart, comfortable solutions for winter living [1] - JD's discount shopping brand, Jingxi, is leveraging a model of "source direct procurement + direct connection with industrial belts" to offer high-quality, cost-effective products that meet modern family needs for winter [1] Heating Products - Functional heating devices are in high demand, with sales of products like warm air fans and small heaters exceeding ten thousand units in two months [2] - The winter season sees a peak in sales for household appliances, with consumers increasingly valuing energy efficiency and adjustable temperature features in their heating choices [2] Kitchen Appliances - The sales of kitchen appliances, particularly electric hot pots, have surged, with 40,000 units sold since October, as they provide a comforting cooking experience during the winter [4] - The popularity of multifunctional electric hot pots and air fryers reflects a growing consumer preference for convenience and health in cooking [4] Bedding Products - Sales of heating blankets have exceeded 40,000 units in a month, highlighting the importance of quality bedding for comfort and sleep during cold weather [6] - Other bedding products, such as cotton quilts and supportive pillows, have also seen significant sales, indicating a strong market for high-quality winter bedding solutions [6] Future Outlook - Jingxi plans to deepen collaborations with quality industrial belts to continue providing high-quality home products that enhance consumer happiness and meet the desire for a better living experience [7]