Workflow
电热鞋
icon
Search documents
大降温后“买温暖”,火锅食材销量涨17倍
Yang Zi Wan Bao Wang· 2025-11-07 09:28
Core Insights - A significant drop in temperature across the country has led to a surge in demand for warming products, with sales of various heating items increasing dramatically since October [2][3] Group 1: Sales Growth in Warming Products - Sales of warming products have seen a substantial increase, with some categories experiencing a hundredfold growth compared to September [2] - Home energy-efficient heaters have seen a search increase of over 40 times, while sales of hot pot ingredients like beef rolls and fish balls have surged nearly 17 times [2] - A smart temperature-adjustable electric shoe has seen order volume increase by over 148 times in just one month, indicating a strong consumer preference for physical warmth over food supplements [2] Group 2: Popularity of Specific Products - The sales of heating pads have also seen a significant increase, with order volume rising 9 times [2] - New products such as graphene heating vests and USB charging neck warmers have quickly gained popularity, reflecting a new consumer demand for both warmth and style [2] - In the lead-up to the Double 11 shopping festival, Tmall Supermarket has optimized its logistics to offer rapid delivery, with the best-selling product being heating pads, particularly in Shanghai [3]