Group 1: Industry Overview - The Chinese esports industry generated a revenue of 12.761 billion yuan in the first half of 2025, showing a year-on-year growth of 6.10% [1] - The user base for esports in China reached nearly 493 million, indicating a stable growth trend [1] - The esports industry is progressing towards standardization, mainstream acceptance, and internationalization, driven by favorable policies and technological advancements [1] Group 2: Equipment Consumption Trends - There has been a significant surge in esports equipment consumption, with laptops and wireless mice seeing over 150% year-on-year growth during the pre-"Double 11" shopping period [2] - The consumption of esports equipment is characterized by a younger and more professional demographic, with ordinary users increasingly becoming the main consumers [2] - The consumer-grade gaming laptop market in China is expected to grow by 24.3% year-on-year in Q2 2025, outpacing the overall consumer PC market [2] Group 3: Mobile Gaming and Hardware Development - The rise of mobile gaming and the popularity of live streaming and short videos have expanded the user base for esports games, leading to an upgrade in esports equipment [3] - Consumers are willing to pay for both esports game content and high-performance hardware that offers a professional experience [3] - A collaboration between a smartphone manufacturer and a technology group has resulted in the launch of a gaming phone with a 165Hz high refresh rate screen, enhancing the gaming experience [3] Group 4: Future Trends in Gaming Hardware - The gaming peripherals industry is undergoing a transformation from hardware performance competition to user experience enhancement [4] - There remains significant unmet demand in mobile performance and gaming experience, indicating opportunities for future breakthroughs in fluidity, graphics, eye care, and personalized experiences [4]

Core Insights - The article highlights the launch of the "Digital Consumption Month" in Sichuan, focusing on the eSports industry as a new growth driver for local consumption [1][2] - Sichuan's eSports industry is experiencing healthy growth, with significant participation in events and a large user base, indicating strong potential for future consumption [2][4] Group 1: Event Overview - The "Digital Consumption Month" is the first province-wide eSports themed event in Sichuan, lasting one month and involving over 11,000 offline stores [1] - The event employs a "1+4+N" model, with a main venue in Chengdu and multiple sub-venues across the province, including various eSports competitions and activities [1] Group 2: Market Potential - Sichuan's eSports user base is expected to exceed 28 million this year, with an annual consumption potential nearing 10 billion yuan [2] - The eSports industry in Sichuan is well-structured across the entire value chain, including hardware, gaming, and related tourism sectors, indicating a collaborative growth environment [2][3] Group 3: Promotional Strategies - The event features various promotional activities, including discounts on gaming hardware and collaborative online-offline sales initiatives with platforms like JD.com [3] - Special offers include significant price reductions on eSports equipment and promotional activities in eSports hotels, which are becoming a key source of consumption [3] Group 4: Economic Impact - The consumption generated from eSports is expected to support the local gaming industry, creating a cycle of "events driving consumption and consumption promoting city development" [4] - The gaming sector is projected to generate 8.28 billion yuan in revenue in 2024, representing 88.1% of the total income from the digital cultural industry in Sichuan [4] Group 5: Future Directions - Sichuan plans to assess the consumption impact of the event and explore the feasibility of extending promotional periods [5] - Future initiatives may focus on integrating artificial intelligence, sci-fi IP, and cultural tourism to enhance the digital creative landscape in Sichuan [5]