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四川促消费“上新”,这次为何瞄准电竞?
Mei Ri Jing Ji Xin Wen· 2025-05-16 14:44
Core Insights - The article highlights the launch of the "Digital Consumption Month" in Sichuan, focusing on the eSports industry as a new growth driver for local consumption [1][2] - Sichuan's eSports industry is experiencing healthy growth, with significant participation in events and a large user base, indicating strong potential for future consumption [2][4] Group 1: Event Overview - The "Digital Consumption Month" is the first province-wide eSports themed event in Sichuan, lasting one month and involving over 11,000 offline stores [1] - The event employs a "1+4+N" model, with a main venue in Chengdu and multiple sub-venues across the province, including various eSports competitions and activities [1] Group 2: Market Potential - Sichuan's eSports user base is expected to exceed 28 million this year, with an annual consumption potential nearing 10 billion yuan [2] - The eSports industry in Sichuan is well-structured across the entire value chain, including hardware, gaming, and related tourism sectors, indicating a collaborative growth environment [2][3] Group 3: Promotional Strategies - The event features various promotional activities, including discounts on gaming hardware and collaborative online-offline sales initiatives with platforms like JD.com [3] - Special offers include significant price reductions on eSports equipment and promotional activities in eSports hotels, which are becoming a key source of consumption [3] Group 4: Economic Impact - The consumption generated from eSports is expected to support the local gaming industry, creating a cycle of "events driving consumption and consumption promoting city development" [4] - The gaming sector is projected to generate 8.28 billion yuan in revenue in 2024, representing 88.1% of the total income from the digital cultural industry in Sichuan [4] Group 5: Future Directions - Sichuan plans to assess the consumption impact of the event and explore the feasibility of extending promotional periods [5] - Future initiatives may focus on integrating artificial intelligence, sci-fi IP, and cultural tourism to enhance the digital creative landscape in Sichuan [5]