像程聪这样"为热爱买单"的年轻人不在少数。根据IDC数据，2025年第二季度，我国消费级游戏笔记本 市场同比增速高达24.3%，远超整体消费PC市场，成为拉动行业增长的核心动力。这一增长既源于大学 生和核心玩家群体对高性能设备的持续需求，也与游戏内容的快速演进密切相关。 对此，吴旭昌也深有体会。近年来，移动端游戏兴起，直播和短视频流行，让电竞游戏拥有了更加庞大 的用户基础，也带动了电竞装备焕新升级。"如今，消费者不仅愿意为电竞游戏内容本身付费，也乐意 为能带来专业级体验的硬件设备买单。"以手机为例，吴旭昌告诉记者，随着移动电竞的崛起，游戏表 现已成为用户选购手机时的重要考量因素。 中国音像与数字出版协会发布的《2025年1-6月中国电子竞技产业报告》显示，今年1月至6月，我国电 竞产业收入127.61亿元，同比增长6.10%；电子竞技用户规模近4.93亿人，呈微弱增长态势，规模基数 较为稳定。 "今年上半年，我国电竞产业在市场收入、新品面世与赛事出海等方面均呈现增长态势，目前正在向规 范化、主流化、国际化稳步前行。"中国音像与数字出版协会第一副理事长张毅君表示。 抢眼的表现是政策利好、技术进步等多重因素共同作 ...

Core Insights - The collaboration between Aurora Mobile (JG) and Changba aims to enhance user experience and content interaction on the music social platform [2][4] - Aurora's JPush technology provides a robust messaging solution that improves notification delivery and user engagement [3][4] Group 1: User Experience Enhancement - Changba integrates JPush to create a stable and efficient information delivery channel, addressing challenges in traditional messaging methods [2][3] - The technology ensures consistent notifications across various platforms, including Android, iOS, and HarmonyOS, enhancing user experience [3] Group 2: Technical Capabilities - JPush supports a wide range of device compatibility and utilizes a comprehensive messaging network to handle high user volumes and concurrent interactions [3] - The platform's intelligent channel selection and persistence mechanisms significantly improve message delivery rates, even during network fluctuations [3] Group 3: User Engagement and Data Security - JPush allows for personalized messaging through user behavior-based segmentation, increasing the relevance of notifications and user engagement [3] - The technology prioritizes user data security and privacy, having passed evaluations by the China Academy of Information and Communications Technology [3] Group 4: Strategic Implications - The partnership is a critical step for Changba in optimizing user experience and enhancing operational capabilities, solidifying its position in the music social sector [4] - Aurora Mobile is committed to exploring further opportunities in user growth and innovative interaction scenarios with Changba [4]