Core Viewpoint - The stock of Joyoung Co., Ltd. (九阳股份) continues to be favored in the capital market despite clarifying that it does not have the trending product "Hachimi Soy Milk" [3][5]. Company Overview - Joyoung Co., Ltd. focuses on kitchen small appliances and has no involvement in food or beverage products [5]. - The company has divested its 25.5001% stake in Hangzhou Joyoung Bean Products Co., Ltd. to refocus on its core small appliance business [7]. Recent Performance - On November 14, Joyoung's stock price reached 12.17 CNY per share, with a market capitalization of approximately 9.286 billion CNY, marking a consecutive trading limit increase [3]. - The company reported a revenue of 15.98 billion CNY for Q3, a year-on-year decrease of 10.99%, while net profit was 854,600 CNY, a year-on-year increase of 101.11% [8]. - For the first three quarters, revenue was 55.85 billion CNY, down 9.66% year-on-year, and net profit was 124 million CNY, up 26.03% year-on-year [8]. Product Launch - Hangzhou Joyoung Bean Products Co., Ltd. launched a new product called "Hachimi North-South Green Bean Soy Milk," which gained popularity on social media [5][6]. - The product is marketed as a plant-based beverage with a shelf life of six months and contains ingredients such as water, green beans, and sugar [6][7].

Core Viewpoint - Joyo's performance has been declining for four consecutive years, with significant drops in revenue and net profit, while its employee stock ownership plan remains profitable despite the overall downturn in stock price and performance [1][2][3]. Financial Performance - In the first half of 2025, Joyo reported revenue of 3.987 billion yuan, a year-on-year decrease of 9.11%, and a net profit of 123 million yuan, down 30.02% [2]. - The company's revenue and net profit have been on a downward trend since 2021, with 2024 figures showing revenue at 8.849 billion yuan and net profit at 122 million yuan [1][2]. - The gross margin and net margin have significantly declined from 32.05% and 8.16% in 2020 to 25.50% and 1.20% in 2024, respectively [3]. Market Position and Competition - Joyo focuses on small household appliances, including soy milk machines and other kitchen devices, but faces intense competition in the market, which has impacted its performance [2][3]. - Despite being a leading brand, Joyo's market share has not improved, indicating challenges in maintaining its competitive edge [2]. Stock Performance - Joyo's stock price has mirrored its poor financial performance, dropping over 80% from a peak of 42.88 yuan in 2020 to a low of 8.53 yuan in 2024 [3]. - As of September 1, 2025, Joyo's stock closed at 9.71 yuan, with a market capitalization of 7.409 billion yuan [3]. Employee Stock Ownership Plan - Joyo's employee stock ownership plan, initiated in 2022, has remained profitable, with a total of 12.9 million shares issued at a price of 1 yuan per share for half of the shares [4][5]. - The plan is designed to enhance employee motivation and retention, involving only senior management and core personnel [6]. - The plan has specific performance assessment periods, but the first unlock period did not meet performance targets, resulting in 320,000 shares not being unlocked [6][7].

Core Viewpoint - Joyo's performance continues to decline, with a significant drop in both revenue and profit over the past four years, raising concerns among investors about the company's future prospects [2][4][5]. Financial Performance - Joyo's revenue has decreased from 112.24 billion yuan in 2020 to 88.49 billion yuan in 2024, while net profit fell from 9.40 billion yuan to 1.22 billion yuan during the same period [4]. - In the first half of 2025, Joyo reported a revenue of 39.87 billion yuan, down 9.11% year-on-year, and a net profit of 1.23 billion yuan, down 30.02% year-on-year [4]. - The company's gross margin and net margin have also declined significantly, with gross margin dropping from 32.05% in 2020 to 25.50% in 2024, and net margin falling from 8.16% to 1.20% in the same timeframe [5]. Market Competition - The small home appliance industry is highly competitive, which has contributed to Joyo's ongoing performance challenges. Despite being a leading brand, Joyo's market share has not improved [5][6]. - The rapid growth of accounts receivable, from 2.12 billion yuan in 2020 to 10.78 billion yuan in 2024, indicates potential liquidity issues, while contract liabilities have decreased from 5.69 billion yuan to 1.61 billion yuan [5]. Employee Stock Ownership Plan - Joyo implemented an employee stock ownership plan in 2022, which has remained profitable despite the company's declining stock price. The plan raised 12.9 million yuan, with a share price of 8.0625 yuan [8][9]. - A significant portion of the shares in the plan was acquired at a price of 1 yuan per share, which has contributed to the plan's profitability [9]. - The plan is designed to enhance employee motivation and retention, but its performance has not met expectations, as evidenced by the failure to unlock shares in the first performance assessment [10].

Core Viewpoint - Joyo's performance has been under pressure for four consecutive years, with a significant decline in both revenue and net profit, while its employee stock ownership plan remains profitable despite the overall downturn in stock price and performance [1][5][8]. Financial Performance - Joyo's revenue peaked in 2020 at 11.224 billion, with a net profit of 940 million, but has since declined, with 2024 figures showing revenue at 8.849 billion and net profit at 122 million [5]. - In the first half of 2025, Joyo reported revenue of 3.987 billion, a year-on-year decrease of 9.11%, and a net profit of 123 million, down 30.02% year-on-year [5]. - The company's gross margin fell from 32.05% in 2020 to 25.50% in 2024, while net margin dropped from 8.16% to 1.20% in the same period [6]. Market Competition - The small home appliance industry is highly competitive, which has contributed to Joyo's declining performance. Despite being a leading brand, Joyo's market share has not improved [6]. - Accounts receivable increased significantly from 212 million in 2020 to 1.078 billion in 2024, indicating potential issues with product sales [6]. Employee Stock Ownership Plan - Joyo's employee stock ownership plan was implemented in 2022, with a total of 12.9 million shares at a purchase price of 1 yuan per share, raising 129 million [8][9]. - The plan allows for half of the shares to be acquired at a price of 1 yuan, while the average repurchase price was 17.01 yuan, contributing to the plan's profitability [9][10]. - Participants in the plan are limited to senior management and core personnel, with a maximum of 45 participants [11][12]. Performance Assessment - The employee stock ownership plan has not met its performance targets, with the first unlock period failing to meet the required performance metrics, resulting in 320,000 shares not being unlocked [14]. - The second unlock period has 686,200 shares set to be unlocked, indicating some level of performance achievement [14].