Core Viewpoint - The stock of Joyoung Co., Ltd. (九阳股份) continues to be favored in the capital market despite clarifying that it does not have the trending product "Hachimi Soy Milk" [3][5]. Company Overview - Joyoung Co., Ltd. focuses on kitchen small appliances and has no involvement in food or beverage products [5]. - The company has divested its 25.5001% stake in Hangzhou Joyoung Bean Products Co., Ltd. to refocus on its core small appliance business [7]. Recent Performance - On November 14, Joyoung's stock price reached 12.17 CNY per share, with a market capitalization of approximately 9.286 billion CNY, marking a consecutive trading limit increase [3]. - The company reported a revenue of 15.98 billion CNY for Q3, a year-on-year decrease of 10.99%, while net profit was 854,600 CNY, a year-on-year increase of 101.11% [8]. - For the first three quarters, revenue was 55.85 billion CNY, down 9.66% year-on-year, and net profit was 124 million CNY, up 26.03% year-on-year [8]. Product Launch - Hangzhou Joyoung Bean Products Co., Ltd. launched a new product called "Hachimi North-South Green Bean Soy Milk," which gained popularity on social media [5][6]. - The product is marketed as a plant-based beverage with a shelf life of six months and contains ingredients such as water, green beans, and sugar [6][7].

Core Insights - The small appliance industry has experienced significant growth post a "black swan" event five years ago, but recent quarterly reports indicate a divergence in performance among companies within the sector [2][12] - Leading companies in the cleaning appliance segment, such as Ecovacs and Roborock, continue to show strong growth, while traditional kitchen appliance manufacturers like Supor and Joyoung face revenue declines [2][12] Cleaning Appliances - Ecovacs reported a revenue of 12.877 billion yuan for the first three quarters, a year-on-year increase of 25.93%, with a net profit of 1.418 billion yuan, reflecting a staggering growth of 130.55% [3] - Roborock achieved a revenue of 4.163 billion yuan in the third quarter, a year-on-year growth of 60.71%, significantly surpassing the global average growth rate of 28% for smart cleaning devices [3] - The growth in cleaning appliances is driven by continuous technological upgrades, product innovations, and global channel expansion [3][4] - Despite high growth rates, Ecovacs faces challenges with a sequential decline in revenue and net profit in the third quarter compared to the second quarter, indicating potential market saturation [5] - Roborock is experiencing a "revenue growth without profit increase" scenario, with a net profit decline of 29.51% despite a revenue increase of 72.22% [6] Kitchen Appliances - The kitchen appliance sector is under pressure, with Supor reporting a slight revenue increase of 2.33% but a net profit decline of 4.66% for the first three quarters [7] - Joyoung's revenue decreased by 9.7% in the first three quarters, highlighting the overall market demand weakness in kitchen appliances [7] - Supor's performance is hindered by a reliance on the domestic market, which has stagnated, and an over-dependence on its parent company, SEB Group, for overseas sales [8] - Joyoung needs to find new growth avenues as its traditional product lines, like soybean milk machines, face declining market interest due to increased competition [11] Market Dynamics - The small appliance industry is witnessing a clear divide in performance based on product categories, with cleaning appliances benefiting from low penetration rates and innovation, while kitchen appliances struggle with market transformation challenges [12] - Companies like Bear Electric have managed to achieve growth through product innovation and channel optimization, indicating that adaptability is key in the current market landscape [12] - Recent developments in US-China trade relations may provide opportunities for small appliance companies to negotiate better pricing with overseas clients, potentially benefiting manufacturers like Supor [12]

Group 1 - The core viewpoint is that China's per capita disposable income is increasing, leading to a rise in service consumption expenditure as a proportion of total consumption [1] - Per capita disposable income in China rose from 30,733 yuan in 2019 to 41,314 yuan in 2024, with a CAGR of 6.10% [1] - The proportion of per capita service consumption expenditure in total consumption increased from 42.61% in 2020 to 46.11% in 2024 [1] Group 2 - Consumers are shifting from material consumption to a pursuit of spiritual life, reflected in the growth of tourism and cultural industries [2] - The emotional economy market in China is steadily increasing, with a projected market size of 23,077.67 billion yuan in 2024, expected to grow to 27,185.50 billion yuan in 2025, representing a year-on-year growth of 17.80% [2] - The emotional consumption market is categorized into three main types: strong stickiness consumption, social consumption, and self-pleasing consumption [3] Group 3 - Investment recommendations suggest embracing new home appliances with emotional value, focusing on three areas: panoramic/action cameras, robotic vacuum cleaners, and kitchen small appliances [4] - The market for handheld smart imaging devices, such as panoramic and action cameras, is expected to enter a high growth phase, driven by consumer demand for emotional and experiential consumption [5] - The robotic vacuum cleaner segment is experiencing rapid growth, with domestic brands expanding their global market share, indicating a shift towards technology-driven emotional value in home cleaning [7] - Kitchen small appliances, such as coffee machines and juice makers, are expected to grow due to their health, convenience, and social attributes, with a focus on emotional value [8]

Core Insights - Jiuyang Co., Ltd. reported a revenue of 5.59 billion yuan for the first three quarters of 2025, a year-over-year decrease of 9.7%, while achieving a net profit attributable to shareholders of 120 million yuan, a year-over-year increase of 26.0% [1] - In Q3 alone, the company generated a revenue of 1.6 billion yuan, down 11.0% year-over-year, but turned a profit of 855,000 yuan compared to a loss of 77.32 million yuan in the same period last year [1] - The company’s online sales increased by 16.5% year-over-year in Q3, with an average price increase of 6.8%, indicating strong domestic demand driven by the appliance replacement policy [1] Revenue Performance - Q3 revenue showed a decline primarily due to pressure on overseas sales, influenced by U.S. tariffs and adjustments in related party transactions [1] - Domestic sales of kitchen small appliances benefited from government incentives, leading to improved performance in the domestic market [1] Profitability Analysis - Q3 net profit margin was 0.1%, an increase of 4.4 percentage points year-over-year, driven by a rise in gross margin, which increased by 6.1 percentage points [2] - The improvement in gross margin was attributed to reduced price competition in the kitchen small appliance sector and a shift in product mix, enhancing domestic business profitability [2] Cash Flow and Investment Outlook - Operating cash flow in Q3 decreased by 180 million yuan year-over-year, primarily due to increased inventory levels [2] - Jiuyang is expected to benefit from ongoing government subsidies stimulating domestic small appliance consumption and a gradual stabilization of export business, indicating potential for revenue recovery [2] - The company’s projected EPS for 2025 to 2027 is 0.23 yuan, 0.35 yuan, and 0.42 yuan respectively, maintaining a "Buy-A" investment rating with a target price of 12.15 yuan based on a 35 times dynamic P/E ratio for 2026 [2]

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a 12-month target price of 12.15 CNY [4]. Core Insights - The company reported a significant improvement in gross margin year-on-year for Q3, with a gross margin increase of 6.1 percentage points [2]. - The company's revenue for the first three quarters was 5.59 billion CNY, a year-on-year decrease of 9.7%, while the net profit attributable to shareholders was 120 million CNY, an increase of 26.0% year-on-year [1][2]. - Q3 revenue was 1.6 billion CNY, down 11.0% year-on-year, but the net profit for the quarter was 855,000 CNY, a recovery from a loss of 77.32 million CNY in the same period last year [1][2]. Financial Performance Summary - The company’s Q3 net profit margin was 0.1%, up 4.4 percentage points year-on-year, primarily driven by the improvement in gross margin [2]. - The company’s operating cash flow for Q3 decreased by 180 million CNY year-on-year, attributed to increased inventory [2]. - The forecasted earnings per share (EPS) for 2025, 2026, and 2027 are 0.23 CNY, 0.35 CNY, and 0.42 CNY respectively [2][3]. Revenue and Profit Trends - The company’s revenue growth rate is projected to decline in 2025 to 83.1 billion CNY, followed by a slight recovery in 2026 and 2027 [3][10]. - The net profit is expected to increase to 1.8 billion CNY in 2025, 2.7 billion CNY in 2026, and 3.2 billion CNY in 2027 [3][10]. Market Position and Outlook - The company is positioned as a leading brand in the domestic small home appliance industry, benefiting from government subsidies that are expected to stimulate consumer demand [2]. - The company is focusing on expanding new products and channels, which is anticipated to enhance revenue growth in the future [1][2].

Core Insights - Company Jiuyang has recently received multiple awards in the ESG field, including the "Zhejiang Charity Award" for its "Jiuyang Food Education Workshop" project and the "ESG New Benchmark Enterprise Award" from Securities Star [1][3] Financial Performance - In the third quarter of 2025, Jiuyang reported a significant increase in performance, with a non-GAAP net profit growth of 106.67% year-on-year, reaching 192.5 million yuan for the first three quarters, a 48.17% increase compared to the previous year, and a gross margin improvement to 26.92% [3] - According to Guosheng Securities, the retail growth of Jiuyang's core product categories is strong, with online sales for the first three quarters of 2025 showing increases of 4.7% for blenders, 26.5% for soybean milk machines, and 5.0% for rice cookers [3] Social Responsibility and Community Impact - Over the past 30 years, Jiuyang has been committed to public welfare, having established 1,654 public kitchens in underdeveloped rural schools by June 2025, benefiting over 600,000 teachers and students daily, significantly improving their dietary environment and nutritional status [4] - Jiuyang's initiatives reflect its commitment to social responsibility and sustainable development, integrating social value into its operational framework, which helps the company maintain competitive advantages across economic cycles [4]

Core Insights - Company Jiuyang Co., Ltd. has recently received multiple awards in the ESG (Environmental, Social, and Governance) field, including the "Zhejiang Charity Award" for its "Jiuyang Food Education Workshop" project, the "Best Progress Enterprise" award in the S&P Global CSA 2024 evaluation, and the "ESG New Benchmark Enterprise Award" from Securities Star [2][3] Financial Performance - In the third quarter of 2025, Jiuyang reported a significant year-on-year increase in non-recurring net profit of 106.67%, with a total of 192.5 million yuan for the first three quarters, reflecting a growth of 48.17%. The gross profit margin improved to 26.92% [2] - According to Guosheng Securities, the retail growth of Jiuyang's core product categories is strong, with online sales of its wall-breaking machines, soybean milk machines, and rice cookers increasing by 4.7%, 26.5%, and 5.0% respectively in the first three quarters of 2025 [2] Social Responsibility and ESG Initiatives - Jiuyang has established 1,654 public kitchens in underdeveloped rural schools, benefiting over 600,000 teachers and students daily, significantly improving their dietary environment and nutritional status [3] - The company emphasizes its commitment to social responsibility, integrating ESG principles into its operational framework, and aims to create sustainable competitive advantages through its initiatives [3]

Core Insights - Joyoung Co., Ltd. has recently received multiple awards in the ESG field, including the "Zhejiang Charity Award" for its "Joyoung Food Education Workshop" project, the "Best Progress in Industry" award from S&P Global CSA 2024, and the "ESG New Benchmark Enterprise Award" from Securities Star [1][2] Group 1: ESG Achievements - The "Joyoung Food Education Workshop" project, initiated by the Joyoung Public Welfare Foundation, won the highest award in Zhejiang's charity sector [1] - Joyoung Public Welfare Foundation was established on December 28, 2020, by Joyoung and its founding team as a 5A non-public fundraising foundation [1] - The company has built 1,654 public kitchens in underdeveloped areas, benefiting over 600,000 teachers and students daily, significantly improving their dietary environment and nutritional status [2] Group 2: Financial Performance - In the third quarter of 2025, Joyoung reported a 106.67% year-on-year increase in net profit after deducting non-recurring items, with a total of 192.5 million yuan for the first three quarters, representing a 48.17% increase [1] - The gross profit margin improved to 26.92% [1] - According to data from Aowei Cloud Network, sales of Joyoung's online products, including wall-breaking machines, soybean milk machines, and rice cookers, increased by 4.7%, 26.5%, and 5.0% year-on-year, respectively, in the first three quarters of 2025 [1] Group 3: Market Strategy - The company aims to enhance product and brand value by launching high-quality products that users are willing to recommend, thereby increasing market share [2] - Domestic sales share is expected to grow due to channel reforms and the low sales base in the kitchen appliance sector, which is anticipated to return to positive growth [2]

Investment Rating - The report maintains a "Recommended" rating for Jiuyang Co., Ltd. with a target price of 10.7 yuan [2][8]. Core Insights - Jiuyang Co., Ltd. reported a revenue of 1.6 billion yuan in Q3 2025, reflecting a year-on-year decline of 11.0%. However, the company achieved a net profit attributable to shareholders of 855,000 yuan, marking a turnaround from losses [2][8]. - The decline in revenue is primarily attributed to weak performance in overseas sales, particularly in the OEM business with SharkNinja, which saw a significant drop in transaction amounts [2][8]. - The overall gross margin improved to 26.2%, up by 6.1 percentage points year-on-year, due to a decrease in the proportion of lower-margin overseas sales [2][8]. - The company has maintained stable expense investments, with a total expense ratio of 26.3%, reflecting a slight increase of 0.2 percentage points year-on-year [2][8]. - Jiuyang is positioned as a leader in the domestic small home appliance sector, with long-term growth potential despite short-term challenges from reduced orders from major overseas clients [2][8]. Financial Summary - For the fiscal years 2024A to 2027E, the projected total revenue is as follows: 8.849 billion yuan (2024A), 8.179 billion yuan (2025E), 8.430 billion yuan (2026E), and 8.849 billion yuan (2027E) [4][9]. - The net profit attributable to shareholders is forecasted to be 122 million yuan (2024A), 149 million yuan (2025E), 259 million yuan (2026E), and 287 million yuan (2027E), with corresponding growth rates of -68.6%, 21.5%, 74.5%, and 10.6% [4][9]. - The earnings per share (EPS) is expected to increase from 0.16 yuan in 2024A to 0.38 yuan in 2027E [4][9]. - The price-to-earnings (P/E) ratio is projected to decrease from 60 times in 2024A to 25 times in 2027E, indicating a potential improvement in valuation [4][9].

Core Viewpoint - Jiuyang Co., Ltd. reported a decline in revenue for Q3 2025, primarily due to weak export performance, but achieved profitability in net profit and net profit after deducting non-recurring items [1][2]. Revenue Performance - In Q3 2025, Jiuyang achieved revenue of 1.6 billion yuan, a year-on-year decrease of 11.0% [1]. - Domestic online sales of Jiuyang's wall-breaking machines and soybean milk machines increased by 6.2% and 24.4% respectively in Q3 2025 [2]. - The decline in revenue is attributed mainly to the pressure on export performance, particularly from the SharkNinja OEM business, which saw a significant drop in transaction amounts from 1.26 billion yuan in the first 11 months of 2024 to 550 million yuan in the first 10 months of 2025 [2]. Profitability and Margins - Jiuyang's overall gross margin in Q3 2025 was 26.2%, an increase of 6.1 percentage points year-on-year [3]. - The increase in gross margin is likely due to the reduced proportion of lower-margin export business [3]. - The company achieved a net profit margin of 0.05% in Q3 2025, up by 4.4 percentage points year-on-year, primarily driven by the increase in gross margin [3]. Cost Management - Jiuyang maintained stable expense levels, with selling, administrative, research and development, and financial expense ratios at 18.5%, 4.9%, 3.9%, and -0.9% respectively, showing slight year-on-year increases [3]. - The total period expense ratio was 26.3%, an increase of 0.2 percentage points year-on-year [3]. Investment Outlook - Jiuyang is positioned as a leader in the domestic small appliance sector with long-term growth potential [4]. - The company adjusted its net profit forecasts for 2025, 2026, and 2027 to 150 million, 260 million, and 290 million yuan respectively, with corresponding price-to-earnings ratios of 49, 28, and 25 times [4]. - The target price for Jiuyang has been adjusted to 10.7 yuan, maintaining a "recommended" rating [4].