Core Viewpoint - The success of creating an immersive experience for adults, such as the "Pain Island" project by Xiaohongshu, hinges on the ability to "dream build" and create a unique world for participants [1][5]. Group 1: Project Overview - "Pain Island" is located on Fuxing Island in Shanghai, featuring over 50 interactive exhibits from popular gaming IPs and independent creators, designed to enhance player engagement [2][3]. - The project aims to provide a sense of belonging and immersive experience through a well-crafted storyline and interactive gameplay, allowing players to feel like protagonists in their own adventure [2][3]. Group 2: Audience Engagement - The design encourages players to interact with NPCs and complete tasks, creating a sense of progression and achievement, similar to an open-world game [3][6]. - Xiaohongshu's initiative reflects a growing trend where the "2D culture" is becoming mainstream, showcasing the significant purchasing power of this demographic [4][6]. Group 3: Market Trends - Xiaohongshu reported a 168% increase in game-related content and a 175% increase in 2D-related content over the past year, indicating a strong interest in these categories [6]. - The platform's shift from being a "lifestyle guide" to an "interest community" highlights its strategic evolution to cater to diverse interests, including gaming and anime [8][9]. Group 4: Community Dynamics - The event fosters a dual communication space, encouraging interaction between players and game developers, which is a departure from traditional conventions that focus solely on content consumption [6][7]. - The rise of interest-based sharing on Xiaohongshu demonstrates a cultural shift where users are increasingly integrating their hobbies into their daily lives, leading to a more vibrant community [7][10]. Group 5: Economic Impact - The collaboration with local businesses and the distribution of consumer vouchers during the event illustrates the potential of interest-driven economies to stimulate local commerce [10]. - The successful execution of "Pain Island" serves as a model for how online communities can be effectively translated into immersive offline experiences, enhancing user engagement and community growth [10].