Core Insights - The article highlights the revitalization of cultural heritage sites in Beijing, particularly through the development of creative cultural products that resonate with modern consumers [1][5][21] - The success of the Beijing Central Axis in being listed as a UNESCO World Heritage Site has led to increased visitor engagement and the promotion of cultural narratives [1][22] Group 1: Cultural Heritage and Visitor Engagement - The annual visitor count at the White Pagoda Temple has increased from approximately 300,000 to around 500,000 due to enhanced cultural promotion [8] - The introduction of various cultural activities, such as the White Pagoda Cultural Week, aims to attract more visitors and enhance their cultural experience [5][8] - The Clock and Drum Tower has seen a significant rise in educational groups and foreign tourists, indicating a shift towards deeper cultural appreciation among the public [17] Group 2: Creative Cultural Products - The White Pagoda Temple has launched a range of creative products inspired by its cultural elements, including keychains and notebooks, which have become popular among visitors [5][8] - The development of new product lines, such as the upcoming Year of the Horse themed items, aims to diversify the offerings beyond traditional souvenirs like refrigerator magnets [8] - The Ancient Architecture Museum has reported a surge in demand for its unique cultural products, particularly the Tian Gong Zao Jing refrigerator magnets, which have become top-selling items [17] Group 3: Institutional Efforts and Future Directions - The Beijing Central Axis Heritage Protection Office emphasizes the importance of public participation in cultural heritage protection through various community activities and educational programs [21] - The ongoing projects for the preservation and utilization of historical sites in the capital, including the renovation of significant buildings, reflect a commitment to maintaining cultural integrity [21][22] - Future initiatives will focus on enhancing the visibility and accessibility of cultural heritage, ensuring that it remains an integral part of daily life for residents and visitors alike [21][22]