中新网北京9月19日电(陈小雨)去年7月，贯穿北京老城的北京中轴线成功列入《世界遗产名录》，为文 化传承注入新动力。一年多来，北京在文物古建保护、老城活力激活等方面持续发力，以多元举措让历 史遗存与现代生活交融，让千年文化底蕴在新时代焕发光彩。 2021年重新开放以来，白塔寺游客量实现跨越式增长，从曾经的年均8万至10万人次，跃升至去年的30 余万人次。 常态化文化活动是吸引客流的核心动力，"白塔之夜"夜间专场已累计举办40多期，电影放映会、民乐演 奏会、尼泊尔文化分享会、非遗演出等主题活动轮番上演，活动结束后点亮的白塔，更成为夜间独特景 观。 白塔寺：夜经济激活古建活力，消费季点亮老城烟火 夜幕下的白塔寺东西岔街区，流光溢彩、人流涌动，自今年7月12日开街以来，这里已成为京城夜生活 的热门打卡地。街区引入1家北京首店、10家西城首店，搭配3条主题打卡线路，市民游客在感受古建之 美的同时，可体验多元消费场景。 晚，北京西城白塔寺宫门口东西岔开街暨首届"迎新生·白塔新韵"消费季之夜举行。图为开街演出。 中 新社记者 富田 摄 在钟楼举办的"百年视界——东西方视角下的北京脊梁"展览中，逾百件展品融合史料并搭配数字 ...

Core Insights - The article highlights the revitalization of cultural heritage sites in Beijing, particularly through the development of creative cultural products that resonate with modern consumers [1][5][21] - The success of the Beijing Central Axis in being listed as a UNESCO World Heritage Site has led to increased visitor engagement and the promotion of cultural narratives [1][22] Group 1: Cultural Heritage and Visitor Engagement - The annual visitor count at the White Pagoda Temple has increased from approximately 300,000 to around 500,000 due to enhanced cultural promotion [8] - The introduction of various cultural activities, such as the White Pagoda Cultural Week, aims to attract more visitors and enhance their cultural experience [5][8] - The Clock and Drum Tower has seen a significant rise in educational groups and foreign tourists, indicating a shift towards deeper cultural appreciation among the public [17] Group 2: Creative Cultural Products - The White Pagoda Temple has launched a range of creative products inspired by its cultural elements, including keychains and notebooks, which have become popular among visitors [5][8] - The development of new product lines, such as the upcoming Year of the Horse themed items, aims to diversify the offerings beyond traditional souvenirs like refrigerator magnets [8] - The Ancient Architecture Museum has reported a surge in demand for its unique cultural products, particularly the Tian Gong Zao Jing refrigerator magnets, which have become top-selling items [17] Group 3: Institutional Efforts and Future Directions - The Beijing Central Axis Heritage Protection Office emphasizes the importance of public participation in cultural heritage protection through various community activities and educational programs [21] - The ongoing projects for the preservation and utilization of historical sites in the capital, including the renovation of significant buildings, reflect a commitment to maintaining cultural integrity [21][22] - Future initiatives will focus on enhancing the visibility and accessibility of cultural heritage, ensuring that it remains an integral part of daily life for residents and visitors alike [21][22]