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老城古建焕新颜,北京历史文化地标解锁新玩法
Zhong Guo Xin Wen Wang· 2025-09-19 03:38
Core Insights - The successful inclusion of Beijing's central axis into the World Heritage List has revitalized cultural heritage preservation and urban vitality, blending historical relics with modern life [1][3] Group 1: Cultural Heritage and Urban Revitalization - The White Pagoda Temple area has transformed into a popular nightlife destination since its opening on July 12, featuring a mix of new stores and themed routes, enhancing consumer experiences [1][3] - Visitor numbers at the White Pagoda Temple have surged from an annual average of 80,000-100,000 to over 300,000 last year, driven by regular cultural events [3] - The "White Pagoda Night" events have been held over 40 times, showcasing various cultural performances and creating a unique nighttime landscape [3] Group 2: Digital Technology and Exhibition - The Bell and Drum Towers have revitalized their cultural significance through the integration of digital technology in exhibitions, enhancing public engagement with historical narratives [3][6] - The "Centennial Vision" exhibition features over a hundred artifacts combined with interactive digital installations, providing an immersive historical experience [6] Group 3: Agricultural Culture and Community Engagement - The preservation and activation of the Agricultural Ancestors' Altar have expanded to include the surrounding environment, aiming for a comprehensive cultural heritage presentation [7][9] - The Agricultural Museum has sold 510,000 cultural products, generating over 46 million yuan in revenue since the World Heritage designation, with plans for more innovative products [9] Group 4: Upcoming Cultural Events - The 2025 Beijing Cultural Forum will take place on September 23-24, focusing on the integration of culture and technology, promoting global cultural exchanges [9]
2025北京文化论坛|中轴线文创“出圈” 解锁北京文化新表达
Bei Jing Shang Bao· 2025-08-25 13:17
Core Insights - The article highlights the revitalization of cultural heritage sites in Beijing, particularly through the development of creative cultural products that resonate with modern consumers [1][5][21] - The success of the Beijing Central Axis in being listed as a UNESCO World Heritage Site has led to increased visitor engagement and the promotion of cultural narratives [1][22] Group 1: Cultural Heritage and Visitor Engagement - The annual visitor count at the White Pagoda Temple has increased from approximately 300,000 to around 500,000 due to enhanced cultural promotion [8] - The introduction of various cultural activities, such as the White Pagoda Cultural Week, aims to attract more visitors and enhance their cultural experience [5][8] - The Clock and Drum Tower has seen a significant rise in educational groups and foreign tourists, indicating a shift towards deeper cultural appreciation among the public [17] Group 2: Creative Cultural Products - The White Pagoda Temple has launched a range of creative products inspired by its cultural elements, including keychains and notebooks, which have become popular among visitors [5][8] - The development of new product lines, such as the upcoming Year of the Horse themed items, aims to diversify the offerings beyond traditional souvenirs like refrigerator magnets [8] - The Ancient Architecture Museum has reported a surge in demand for its unique cultural products, particularly the Tian Gong Zao Jing refrigerator magnets, which have become top-selling items [17] Group 3: Institutional Efforts and Future Directions - The Beijing Central Axis Heritage Protection Office emphasizes the importance of public participation in cultural heritage protection through various community activities and educational programs [21] - The ongoing projects for the preservation and utilization of historical sites in the capital, including the renovation of significant buildings, reflect a commitment to maintaining cultural integrity [21][22] - Future initiatives will focus on enhancing the visibility and accessibility of cultural heritage, ensuring that it remains an integral part of daily life for residents and visitors alike [21][22]