Group 1: Cultural Heritage and Innovation - The integration of innovative wisdom into traditional intangible cultural heritage (ICH) is enabling Chinese ICH to reach the global stage, with efforts from inheritors, enterprises, and local governments promoting creative transformation and innovative development [1][3] - Zhang Hanmin, a national-level representative inheritor of the Bai ethnic tie-dye technique, emphasizes the importance of product innovation and cultural confidence for the international success of ICH [3][4] - The Bai tie-dye technique, traditionally limited to blue dyeing, has been expanded to over 50 plant dye colors and 40 innovative techniques, showcasing the craftsmanship at international exhibitions [4][5] Group 2: Market Expansion and Challenges - Zhang Hanmin has successfully introduced Bai tie-dye products to international markets, including the Netherlands and the UAE, but faces challenges such as competition from machine-made products and cultural understanding barriers [5][6] - The company "Lanxu" has diversified its product range from traditional home goods to scarves and cultural creative products, collaborating with international brands to appeal to younger consumers [5][6] Group 3: Cultural Storytelling and Education - Beyond selling products, it is crucial to convey the cultural stories behind ICH, as demonstrated by Zhang Hanmin's workshops and exhibitions that highlight the harmony between humans and nature [6] - The Bai tie-dye technique is positioned as a cultural medium that transcends geographical boundaries, aiming to connect with global audiences [6] Group 4: Development of Dehua Porcelain - Dehua porcelain, recognized as a national intangible cultural heritage, has seen a significant increase in export value, with a 50% growth in ceramic flower pot exports in 2025 [10][12] - The company Tongxin Ceramics has adapted to market demands by developing lightweight, eco-friendly porcelain products, reducing weight by 40% and increasing international orders [10][11] Group 5: Brand Building and Internationalization - Dehua's strategy includes transitioning from traditional OEM to self-branded, high-end customized products, with over 100 patents and trademarks registered for international recognition [12] - The county is actively promoting the "China White" brand in Europe, achieving mutual recognition of geographical indications with the EU [12] Group 6: Cultural Exchange through Events - The Yuyuan Lantern Festival, a significant cultural event, has expanded its influence internationally, attracting millions of visitors and showcasing Chinese heritage [13][15] - The festival's themes, such as "Shan Hai You Ling," have been successfully presented in international locations like Paris and Bangkok, enhancing cultural exchange and appreciation [15][17]