图为工人正在摆放福袋造型的花馍。 安小龙 摄 图为工人正在制作生肖马花馍。 安小龙 摄 近年来，馆陶县始终坚持非遗保护传承与活化利用双向发力，推动黑陶、花馍等非遗走进大众，深度融入节庆活动，丰富群众新春文化生活，以文化产业赋 能乡村振兴，助力文旅融合发展。(完) （来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 在河北省邯郸市馆陶县一家花馍制作坊内，面点师正忙着揉面、捏制、塑形、蒸制，一个个造型鲜活、寓意吉祥的花馍陆续出炉供应市场，为新春佳节增添 非遗韵味，让传统年俗更具吸引力。 图为工人在制作花馍。 安小龙 摄 中新网 安小龙 图为工人展示制作的生肖马花馍。 安小龙 摄 ...

非遗庙会、游园、市集同步开启，老字号集体上新马年"限定款"，非遗旅游线路串起长城、雪场与古 村……今年新春，非遗成为京城年味的主角，从热闹非凡的新潮庙会，到科技感十足的互动体验，非遗 元素在春节期间处处绽放光彩，不仅丰富了市民和游客的节日生活，更让传统文化在当代社会中焕发新 的活力。 非遗年俗添"潮玩"乐趣 春节期间，以大都新春庙会、彩灯游园会、新春科技庙会为代表的新潮春节活动，让市民游客尽享"潮 玩"春节的乐趣，感受科技与民俗的碰撞。 大都新春庙会活动落位中轴线北延长线上的"国家会客厅"——国家会议中心（二期）。庙会以"国家会 客厅，百姓喜乐荟"为主题，玩出三大花样：AR体验、机器人互动，充满科技感；国际范十足，让异国 风情碰撞中式新春；中国味更浓，汉服巡游、糖画面人剪纸等非遗手作全上阵。 2026京彩新春彩灯嘉年华于1月24日在北京世界公园亮灯，嘉年华以非遗彩灯技艺为载体，融合世界文 化元素，规划七大主题光影区，打造180处创意光影点及3处光影空间，通过"彩灯艺术+微缩景观+光影 科技+风情演艺+世界美食+非遗体验"，实现传统美学与潮流体验的有机融合。 海淀新春科技庙会融合三山五园承载的深厚历史文脉，通过 ...

Core Viewpoint - The "Jilin Intangible Cultural Heritage Health Tour" event in Beijing showcased traditional Chinese medicine practices from Jilin province, emphasizing their unique charm and practical value in public health [2][9]. Group 1: Event Overview - The event was organized by the Jilin Provincial Department of Culture and Tourism and the Cultural Communication Committee of the China Cultural Management Association, themed "Northern Treasure, Healthy Inheritance" [2]. - Various traditional medicine intangible cultural heritage projects from Jilin were presented through live experiences, skill demonstrations, and product displays, allowing the public to engage closely with these practices [2]. Group 2: Traditional Medicine Techniques - The "Renxin Heritage" experience area featured practitioners demonstrating traditional techniques such as the Ping family extraction method, the Tang family muscle manipulation, and the Yue family stomach disease treatment, among others [3][5]. - Notably, the fifth-generation inheritor of the Dan family diagnosis method, Dan Xiaochun, shared insights on the "Three Jiao" theory and its application in treating liver diseases, highlighting the method's adaptability to seasonal changes and patient constitution [3][4]. Group 3: Innovations in Traditional Practices - The event highlighted innovations such as "liquid moxibustion," developed by Han Shiming, which offers a modern alternative to traditional moxibustion, making it more convenient and suitable for contemporary lifestyles [7]. - The use of traditional techniques is being adapted to meet modern health needs, ensuring that these practices remain relevant and accessible to the public [6]. Group 4: Cultural and Economic Impact - The event also featured traditional crafts like the Manchu qipao and oil tea production, showcasing the cultural richness of Jilin's intangible heritage [8]. - The introduction of products like ginseng-flavored pear and ginseng incense reflects the integration of traditional knowledge with modern consumer preferences, enhancing the economic viability of these heritage practices [8]. Group 5: Future Directions - An industry matchmaking event was held concurrently, aimed at building a resource integration platform for Jilin's intangible heritage projects, with plans for ongoing exhibitions and services to better serve the community [9].

Group 1 - The "Zhi He" juvenile protection and education base established by the Yanggu County Procuratorate integrates judicial protection with rural revitalization, providing a solid foundation for local development [2] - The base employs a "three-step demand assessment method" to tailor educational programs for juvenile offenders, transitioning from a one-size-fits-all approach to personalized guidance [2][3] - The initiative has resulted in a new model of juvenile judicial protection that aligns with rural revitalization, with 8 out of 10 juveniles who received help since 2025 remaining in local employment or entrepreneurship [3] Group 2 - The "Zhi He" juvenile protection stations cover four key industries: e-commerce, automotive repair, intangible cultural heritage, and hospitality, creating a comprehensive system for juvenile education and social integration [3] - Each station focuses on essential elements of rural revitalization, such as training students to promote local agricultural products and providing standardized training for the automotive industry [3] - The collaboration between the Yanggu County Procuratorate and local organizations demonstrates the effectiveness of social governance in supporting juvenile rehabilitation and community development [4]

Core Insights - The article highlights the integration of traditional culture and modern aesthetics among the youth in Wuhan during the New Year holiday, with "90s" and "00s" becoming the main consumers of cultural heritage products [1] Group 1: Youth Engagement with Traditional Culture - Young consumers are actively participating in cultural heritage markets, transforming from mere observers to engaged participants through experiences like "visiting heritage, buying cultural products, and interactive activities" [1] - Over 80% of visitors at the markets are young faces, indicating a shift in interest from passive observation to active interaction with traditional crafts [5] - Young people are increasingly interested in the craftsmanship and cultural significance behind heritage products, leading to a deeper appreciation and willingness to purchase [5][8] Group 2: Innovative Practices by Young Artisans - Young artisans like Zhu Zhongzong are blending traditional craftsmanship with contemporary design, appealing to younger customers who value both aesthetics and practicality [8] - Products such as a finely crafted lacquer gourd, priced around 200 yuan, exemplify the intricate processes involved in traditional crafts, enhancing perceived value among young buyers [8] - Modern interpretations of traditional techniques, such as those by Li Yanjun, are being incorporated into contemporary jewelry, making heritage crafts more relatable to the younger demographic [8] Group 3: Cultural and Economic Impact - The popularity of heritage markets is enriching the holiday experience for citizens and tourists, contributing to diverse economic growth through cultural tourism [10] - Events like the "New Year Market" at Yellow Crane Tower and various cultural experiences at parks are successfully merging traditional culture with tourism, creating a positive cycle of cultural engagement and consumer spending [10] - The immersive experiences offered at these markets, which engage multiple senses, are making traditional culture more accessible and appealing to the younger generation [10][11]

Group 1: Cultural Heritage and Innovation - The integration of innovative wisdom into traditional intangible cultural heritage (ICH) is enabling Chinese ICH to reach the global stage, with efforts from inheritors, enterprises, and local governments promoting creative transformation and innovative development [1][3] - Zhang Hanmin, a national-level representative inheritor of the Bai ethnic tie-dye technique, emphasizes the importance of product innovation and cultural confidence for the international success of ICH [3][4] - The Bai tie-dye technique, traditionally limited to blue dyeing, has been expanded to over 50 plant dye colors and 40 innovative techniques, showcasing the craftsmanship at international exhibitions [4][5] Group 2: Market Expansion and Challenges - Zhang Hanmin has successfully introduced Bai tie-dye products to international markets, including the Netherlands and the UAE, but faces challenges such as competition from machine-made products and cultural understanding barriers [5][6] - The company "Lanxu" has diversified its product range from traditional home goods to scarves and cultural creative products, collaborating with international brands to appeal to younger consumers [5][6] Group 3: Cultural Storytelling and Education - Beyond selling products, it is crucial to convey the cultural stories behind ICH, as demonstrated by Zhang Hanmin's workshops and exhibitions that highlight the harmony between humans and nature [6] - The Bai tie-dye technique is positioned as a cultural medium that transcends geographical boundaries, aiming to connect with global audiences [6] Group 4: Development of Dehua Porcelain - Dehua porcelain, recognized as a national intangible cultural heritage, has seen a significant increase in export value, with a 50% growth in ceramic flower pot exports in 2025 [10][12] - The company Tongxin Ceramics has adapted to market demands by developing lightweight, eco-friendly porcelain products, reducing weight by 40% and increasing international orders [10][11] Group 5: Brand Building and Internationalization - Dehua's strategy includes transitioning from traditional OEM to self-branded, high-end customized products, with over 100 patents and trademarks registered for international recognition [12] - The county is actively promoting the "China White" brand in Europe, achieving mutual recognition of geographical indications with the EU [12] Group 6: Cultural Exchange through Events - The Yuyuan Lantern Festival, a significant cultural event, has expanded its influence internationally, attracting millions of visitors and showcasing Chinese heritage [13][15] - The festival's themes, such as "Shan Hai You Ling," have been successfully presented in international locations like Paris and Bangkok, enhancing cultural exchange and appreciation [15][17]

Core Insights - The articles highlight the transformation of traditional crafts in Guizhou, focusing on the efforts of local artisans to innovate and promote their heritage through modern business practices and branding [1][2][3] Group 1: Dragon Luying's Initiatives - Dragon Luying, a national-level rural craftsman, aims to promote Miao embroidery globally, with her company achieving over 30 million yuan in revenue by 2025 [1] - She has developed a business model that integrates training, production, and sales, training over 5,800 individuals and establishing multiple training bases and production points [1] Group 2: Chen Xingxing's Innovations - Chen Xingxing, a sixth-generation heir of the traditional gray tofu-making technique, has significantly increased production efficiency, raising daily output from 200 to 2,000 jin [2] - She has created the "Buyi Xing" gray tofu brand, utilizing both online and offline sales strategies to enhance market reach and consumer engagement [3] Group 3: Government Support and Impact - The Guizhou government has implemented policies to support rural craftsman development, resulting in the recognition of 6,185 rural craftsmen and the establishment of 890 enterprises and studios [3] - The initiative has created job opportunities for 130,000 individuals and recognized 695 provincial-level rural craftsman masters, positioning Guizhou as a leader in rural craftsmanship [3]

Group 1 - The event "Flowing Intangible Heritage: Yangtze Culture Awards" was launched on December 24 as part of the "Shanghai New Year First Tour" in Baoshan, showcasing intangible cultural heritage projects from the Yangtze River basin, including traditional crafts and local art forms [2] - The event featured interactive displays of various traditional crafts such as ancient incense making, ship model crafting, and traditional porcelain techniques, alongside local Baoshan crafts like fabric art and paper cutting [2] - A total of 48 intangible cultural heritage projects, including national-level projects, will be showcased in the following days, enhancing cultural engagement in the region [2] Group 2 - The initiative aims to modernize intangible cultural heritage through a theme of "New Expressions of Intangible Heritage, New Youth Power," utilizing a model that combines cultural displays, e-commerce live streaming, and collaboration with universities [4] - Activities planned include live sales of intangible heritage products, youth anchor incubation camps, and a Yangtze cultural creative market, aimed at fostering recognition and innovative energy among the youth for traditional culture [4]

Core Viewpoint - The Gannan Tibetan Autonomous Prefecture is leveraging its rich cultural heritage, including intangible cultural heritage skills like wool felt embroidery and Tangka painting, as a key driver for rural revitalization through targeted tax policies and supportive services [1][9]. Group 1: Tax Policy Support - The Gannan Taxation Bureau is implementing precise tax policies to support the development of intangible cultural heritage industries, enabling traditional skills to thrive and contribute to both cultural preservation and economic growth [1][9]. - The Summer County Taxation Bureau has effectively applied tax incentives, allowing traditional crafts to transition into modern business models, exemplified by the establishment of a cultural industry company that employs local women and disabled individuals [1][3]. Group 2: Employment and Economic Impact - The introduction of tailored tax benefits has significantly reduced operational costs for companies, allowing them to invest more in equipment and product development, thereby enhancing their competitiveness [3][5]. - The establishment of a complete production chain from research and development to sales has been facilitated by tax support, leading to increased employment opportunities for local residents [3][5]. Group 3: Challenges and Solutions - The Tangka and other local handicraft industries face challenges such as low awareness of tax policies and operational difficulties, which hinder their growth [4][8]. - The Maqu County Taxation Bureau has addressed these issues by providing targeted training and support, optimizing the invoicing process, and ensuring timely approval for tax-related requests during peak business seasons [8][9]. Group 4: Community Engagement - The "Non-material Cultural Heritage Tax Assistance Team" has been established to provide specialized services, including training for small businesses and individual artisans, to improve their understanding of tax regulations and enhance compliance [5][8]. - Bilingual support initiatives have been implemented to assist Tibetan taxpayers in navigating tax processes, ensuring that language barriers do not impede their ability to benefit from tax policies [8][9].

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week in Dali, Yunnan, showcases 121 notable ICH brands from across China, providing a platform for experience sharing among ICH representatives [1][3] Group 1: Traditional Brands - Established brands like Tongrentang, founded in 1669, are innovating with health drinks such as "Morning Water" and "Overnight Water," appealing to younger consumers [3] - Wangxingji, another traditional brand, is incorporating contemporary themes into its fan products, including zodiac and anime designs, through material and artistic innovation [3] Group 2: Youth Brands - The Ru Shan Ming brand, founded by Li Keming, emphasizes "New Chinese Aesthetic Objects" and has gained recognition for its tea cups showcased at major events like the Paris Olympics [3] - The brand Jizhutang, led by 90s-born founder Yang Changqin, is transforming traditional bamboo crafts into modern products, creating over 3,000 flexible job opportunities with an average annual income increase of nearly 20,000 yuan [3] Group 3: Cross-Industry Innovations - "Wang's Hand Creation" is exploring the commercial value of local culture and crafts, integrating traditional skills into daily products through modern media like short videos and live streaming [3] - Pop Mart is linking trendy products with ICH, breathing new life into traditional intellectual properties through a "non-heritage + trendy play" approach [3] Group 4: Individual Practices and Innovations - ICH representatives are sharing personal experiences, such as Li Xingchang, who promotes Pu'er tea-making techniques nationwide to enhance consumer awareness of ICH [4] - Qiao Lin, representing traditional Qiao's ceramic techniques, is creating trendy accessories and home goods based on traditional skills [4] - Designer He Bowen merges traditional crafts like wax dyeing and embroidery with modern design, integrating ICH into contemporary life [4] Group 5: Brand Development and Sustainability - Professor Chen Anying from Tsinghua University emphasizes that diversity in ICH brands enhances sustainability and vitality, particularly in traditional craft regions [6] - The emergence of new brands from skilled practitioners, even those without high-level recognition, can significantly boost the transmission of ICH projects [6] Group 6: Case Study of Brand Creation - Liu Zhongping, founder of "Jieyou Nianhua Pu," created a brand that revitalizes traditional woodblock prints by incorporating modern themes and interactive experiences, such as themed events [7] - The China Tourism Press announced a 2024 initiative to promote innovative ICH products that blend traditional craftsmanship with modern design, aiming to integrate ICH into everyday life [7]