Core Insights - The beverage industry is facing intense competition, leading to challenges and uncertainties. The CEO of Vitasoy China, Wang Dong, has shared insights from his first year in the role, highlighting the company's performance and strategic direction [1] Financial Performance - Vitasoy International reported a revenue of HKD 6.274 billion for the fiscal year 2024/2025, representing a year-on-year growth of 1%. Net profit reached HKD 235 million, a significant increase of 102% [2] - The growth was primarily driven by improvements in the mainland China business, which saw a revenue increase of 1% and a 41% rise in operating profit, alongside strong performance in the Hong Kong market with a 24% increase in operating profit [2] - The company's gross profit margin improved to 51.3%, attributed to optimized procurement, enhanced operational efficiency, and cost control measures [2] Strategic Focus - Wang Dong emphasized the importance of stable business scale and recovery growth as key drivers for sustainable profit development. The company has systematically optimized internal management processes and operational efficiency, particularly in sales forecasting, production planning, and logistics management [2] - The company aims to continue enhancing operational efficiency and reducing raw material costs to further improve profitability [4] Pricing Strategy - Vitasoy has adjusted its pricing strategy to align with mainstream market levels, moving away from previously higher price points. Wang Dong clarified that the company will not engage in price wars that compromise product quality, instead opting for high-quality offerings in the premium price segment [4] - The company recognizes the complexity of consumer price perception, which varies significantly across different purchasing channels and usage scenarios [4] Product Development and Consumer Trends - Vitasoy has been actively innovating its product offerings, introducing new flavors and formats to meet evolving consumer preferences. Successful products include the Duck Shit Lemon Tea and White Peach Soy Milk, which were developed based on deep consumer insights [5][8] - The company is responding to a trend of increasing health consciousness among consumers, who are seeking personalized and diverse beverage options. This includes a growing interest in sugar-free teas and wellness-focused products [8] - Vitasoy's channel strategy is crucial in the rapidly evolving Chinese market, focusing on high-traffic and popular channels to align with consumer demand and shopping behaviors [8]