饮料行业的激烈竞争导致的发展变化，充满了挑战和不确定性。加入维他奶后一年，中国内地行政总裁王栋在交出了一份满意的财报答卷。日前，他在维他 奶东莞工厂，接受了包括羊城晚报在内的媒体采访，并畅谈了在维他奶工作一年以来对行业的观察和思考。这也是他在任职维他奶中国内地行政总裁以来， 首次接受媒体采访。 "鸭屎香柠檬茶对于维他奶来讲也是迈出了一大步。这是基于我们对于市场和消费者，特别是年轻一代消费者的深刻认知和理解所开发的产品，所以在市场 上收获了很好的反响。我相信大家品尝这款产品之后都会理解到我刚谈到的关于产品配方设计的考量。"他表示，除柠檬茶外，维他奶产品线也会开展多项 推广活动，希望借助新品带动豆奶品类的发展。他表示，今年新上市的白桃味果味奶正是基于这一思路。 东莞工厂是维他奶在中国内地的旗舰生产基地，兼具产能规模、智能制造、环保可持续三大优势，在集团全球供应链中占据核心地位。这家工厂也支持着维 他奶的新品研发，如去年以来在市场上表现亮眼的鸭屎香柠檬茶、白桃味豆奶等产品。维他奶中国内地总部（位于广州南沙）依托东莞工厂调配产能，优化 全国及全球分销网络。 不卷价格，参与主流竞争 上个月发布的维他奶最新财报显示，维他 ...

Core Insights - Vitasoy International Group Limited reported a revenue of approximately HKD 6.274 billion for the fiscal year 2024/2025, representing a year-on-year growth of 1% [2] - The company achieved a gross profit of about HKD 3.218 billion, with a year-on-year increase of 3% [2] - The proposed final dividend is HKD 0.102 per share, combined with an interim dividend of HKD 0.04 per share, totaling HKD 0.142 per share for the fiscal year [2] Financial Performance - The net profit attributable to equity holders increased by 102% year-on-year, reaching HKD 235 million [2] - Sales in mainland China showed improvement in the second half of the fiscal year, contributing to a moderate overall sales growth [2] - Operating profit from mainland operations grew by 41% year-on-year, with an operating profit margin of 9% [2] Business Strategy and Market Position - The company aims to expand market share in plant-based milk and ready-to-drink tea products to maintain business scale and profitability amid a slowing beverage market [3] - Vitasoy's Hong Kong operations saw a 24% increase in operating profit, with an operating profit margin of 12%, driven by rising sales and reduced indirect costs [3] - The company has stabilized prices for its lemon tea products in mainland China after a price reduction of 10% to 15% [3] Industry Context - The beverage industry is experiencing overall growth slowdown and intensified competition, which poses challenges for Vitasoy's future growth [4][5] - The company's recent performance relies heavily on cost control and operational efficiency rather than breakthrough innovations or market disruptions [4][5]