Group 1 - The article highlights the launch of three major summer markets in Shandong: the "Yellow River Market," "Canal Market," and "Marine Market," which will take place simultaneously on June 28, featuring diverse cultural and shopping activities [1][4][15] - The events aim to enhance consumer experiences by integrating local culture and products, creating a vibrant atmosphere for cultural exchange and commercial transactions [3][9] - The markets will include various attractions such as traditional Chinese medicine consultations, non-heritage craft demonstrations, and food festivals, appealing to both locals and tourists [4][11][15] Group 2 - The "Yellow River Market" showcases local products and allows consumers to witness the production process, enhancing trust and engagement with the products [4][6][12] - The "Canal Market" features interactive digital art installations, providing a modern twist to traditional market experiences, thus attracting a younger audience [8][9] - The "Marine Market" emphasizes high-quality seafood and local specialties, meeting consumer expectations for diverse and premium offerings [11][12] Group 3 - Experience-based consumption is emerging as a new trend in market activities, allowing consumers to participate in the creation process and fostering a sense of community [13][15] - The summer markets will utilize a combination of offline immersive experiences and online promotions to maximize reach and engagement, running until late August [15][16] - Government support and financial incentives will be provided to enhance consumer participation and ensure affordability during the events [15]

边看边玩边吃边买，山东夏季"黄河大集""运河大集""海洋大集"同步启动 烟火集市"赶"出消费活力 暑期将至，亲子出游计划提上日程了吗？可别错过山东夏季"三大集"系列活动——6月28日，山东 夏季"黄河大集""运河大集""海洋大集"分别在滨州邹平市、德州德城区、威海文登区三地同步启动。活 动以"赶山东大集 游山东之夏 购山东好品"为主题，将组织好看、好玩、好吃、好购的特色文化大集、 非遗手造展销、夏日消暑歌会、美食嘉年华等多元活动。 大集，这一传统文化与现代商业交织融合的场所，以其浓郁的生活气息与烟火气，成为文化交融、 情感交流、商业交易的重要平台。同时，大集也通过开辟消费新场景、丰富消费新体验，拉近了本土文 化、乡土特产与消费者的距离。 商品带着"热乎气" 6月28日，市民、游客开启"赶大集"模式，边看、边玩、边吃、边买。在非遗市集展区，非遗代表 性传承人现场教授滨州剪纸等技艺，让游客感受传统工艺魅力；在丰收市集展区，特色农副产品令人目 不暇接……"黄河大集"上，充满生活气息的商品琳琅满目，各色美食让人垂涎欲滴。 带着芝麻和生产设备，边制作边售卖……邹平南唐香油老板娘吴女士生产麻汁、芝麻盐、炒面等产 品的过程 ...