白象网红甜辣火鸡面

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白象“多半桶”“多半袋”商标均无效
Nan Fang Du Shi Bao· 2025-06-05 23:17
Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's instant noodle products has sparked significant public discussion, leading the company to issue an apology and clarify the product's weight and branding strategy [4][5]. Group 1: Product and Branding - The "Duoban" products are based on a 70g noodle cake, now offered in larger 110-120g sizes, aimed at distinguishing them from regular products [5]. - The trademark "Duoban" is intended to help consumers identify larger portion products, and the company acknowledges the potential for consumer misunderstanding [5][6]. - The "Duoban" brand's noodle cake weighs 110g, which is nearly 50% more than the standard 75g noodle cake in regular White Elephant products [6]. Group 2: Market Performance - White Elephant ranks first in sales within the instant noodle category on the Douyin e-commerce platform, with sales between 50 million to 75 million yuan in the past month [7]. - The brand's self-operated sales account for 51.72% of its total sales on Douyin, while influencer sales contribute 12.85% [7]. - The highest-selling product under the "Duoban" brand has generated sales of 100,000 to 250,000 yuan in the last month, significantly lower than other popular products like the Sweet Spicy Turkey Noodle [7].
白象致歉“多半”品牌引发误解,“多半袋”等商标曾被驳回
Nan Fang Du Shi Bao· 2025-06-05 00:30
Core Viewpoint - The controversy surrounding the "Duoban" brand of instant noodles from Bai Xiang has led to public scrutiny regarding its packaging and marketing claims, prompting the company to issue an apology and commit to revising its product labels to prevent consumer misunderstanding [1][3]. Group 1: Product Details - Bai Xiang's "Duoban" instant noodle products are available in larger sizes, with the "Duoban" bagged beef noodles containing 110g of noodle cakes, which is nearly 50% more than the standard 75g offered in regular Bai Xiang products [3][5]. - The "Duoyiban" brand offers a 100g noodle cake, which is significantly larger than the 60g variant, indicating a clear differentiation in product offerings [5]. - Bai Xiang has a variety of instant noodle products with different weights, including "super large bags" and other series, showcasing a diverse product line within the same flavor category [5]. Group 2: Trademark and Sales Performance - Bai Xiang has registered several trademarks related to the "Duoban" brand between 2018 and 2021, although some were rejected due to potential consumer confusion regarding product quantity [5]. - In the instant noodle category on Douyin, Bai Xiang ranks first in sales, with recent figures indicating sales between 50 million to 75 million yuan, significantly outperforming competitors like Kang Shifu and Jin Mai Lang [5][7]. - The sales breakdown on Douyin shows that 51.72% of Bai Xiang's revenue comes from its self-operated accounts, while influencer accounts contribute 12.85%, and product cards account for 35.4% [7].