Core Viewpoint - The increasing use of specific words or numbers as trademarks in the food industry raises concerns about the clarity and accuracy of product information conveyed to consumers, as exemplified by the "Duoban" (多半) trademark used by White Elephant Foods, which has led to public debate regarding its implications on product weight perception [1][2][3] Group 1: Trademark Usage and Consumer Perception - The "Duoban" trademark is registered and does not directly describe the product's weight, yet consumers interpret it as indicating a significant increase in quantity, leading to confusion and dissatisfaction [1][2] - White Elephant Foods' "Duoban" products are marketed as larger portions, but the actual weight increase is only about 25 grams compared to standard products, which does not align with consumer expectations of "more than half" [3][4] - The trademark's registration may have been facilitated by extensive marketing efforts, which have established a strong association between the term and the brand, despite its misleading implications [4][5] Group 2: Industry Implications and Regulatory Concerns - The incident highlights a broader issue in the food industry where packaging and branding often mislead consumers, leading to a loss of trust in brands and the industry as a whole [6][10] - There is a call for stricter regulations and standards regarding the use of trademarks that may mislead consumers about product attributes, emphasizing the need for clarity and accuracy in marketing [12][13] - The reliance on misleading marketing tactics can harm long-term brand loyalty and market stability, as consumers may avoid brands that they perceive as deceptive [14][15]

Core Viewpoint - The article discusses the controversy surrounding certain food products that use misleading branding and labeling, leading to consumer backlash and questions about the legality and ethics of such practices [1][2][3] Group 1: Misleading Branding - Several food products, such as "壹号土猪肉" and "千禾0酱油," have been criticized for using ambiguous terms that mislead consumers about their true nature [1] - The recent case of "多半袋面" and "多半桶面" highlights how consumers felt deceived when they discovered that the products did not contain the expected quantity [1] - Companies involved, like 壹号食品 and 白象集团, defended their practices by stating that they do not deceive consumers and that their products meet certain standards [1][2] Group 2: Legal and Regulatory Aspects - Experts indicate that the registration of such trademarks may not have been thoroughly scrutinized, as the concept of "土" (earthy) has gained popularity over time [2] - The legality of using these trademarks depends on the context and manner of their use, and even registered trademarks can be declared invalid if they violate legal standards [2] - The article emphasizes that companies must be cautious, as consumer protection laws can lead to penalties if products do not align with consumer expectations [2] Group 3: Consumer Trust and Perception - Consumer trust is crucial, as brands serve as a quick reference for product quality and origin; misleading branding can erode this trust [3] - When brands deviate from consumer understanding, they risk criticism and damage to their reputation, questioning the value of their branding strategies [3] - The article uses a humorous analogy to illustrate the absurdity of misleading branding, suggesting that companies should avoid becoming a joke in the eyes of consumers [3]

Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's instant noodle products has sparked significant public discussion, leading the company to issue an apology and clarify the product's weight and branding strategy [4][5]. Group 1: Product and Branding - The "Duoban" products are based on a 70g noodle cake, now offered in larger 110-120g sizes, aimed at distinguishing them from regular products [5]. - The trademark "Duoban" is intended to help consumers identify larger portion products, and the company acknowledges the potential for consumer misunderstanding [5][6]. - The "Duoban" brand's noodle cake weighs 110g, which is nearly 50% more than the standard 75g noodle cake in regular White Elephant products [6]. Group 2: Market Performance - White Elephant ranks first in sales within the instant noodle category on the Douyin e-commerce platform, with sales between 50 million to 75 million yuan in the past month [7]. - The brand's self-operated sales account for 51.72% of its total sales on Douyin, while influencer sales contribute 12.85% [7]. - The highest-selling product under the "Duoban" brand has generated sales of 100,000 to 250,000 yuan in the last month, significantly lower than other popular products like the Sweet Spicy Turkey Noodle [7].

Core Viewpoint - The controversy surrounding the "Duoban" brand of instant noodles from Bai Xiang has led to public scrutiny regarding its packaging and marketing claims, prompting the company to issue an apology and commit to revising its product labels to prevent consumer misunderstanding [1][3]. Group 1: Product Details - Bai Xiang's "Duoban" instant noodle products are available in larger sizes, with the "Duoban" bagged beef noodles containing 110g of noodle cakes, which is nearly 50% more than the standard 75g offered in regular Bai Xiang products [3][5]. - The "Duoyiban" brand offers a 100g noodle cake, which is significantly larger than the 60g variant, indicating a clear differentiation in product offerings [5]. - Bai Xiang has a variety of instant noodle products with different weights, including "super large bags" and other series, showcasing a diverse product line within the same flavor category [5]. Group 2: Trademark and Sales Performance - Bai Xiang has registered several trademarks related to the "Duoban" brand between 2018 and 2021, although some were rejected due to potential consumer confusion regarding product quantity [5]. - In the instant noodle category on Douyin, Bai Xiang ranks first in sales, with recent figures indicating sales between 50 million to 75 million yuan, significantly outperforming competitors like Kang Shifu and Jin Mai Lang [5][7]. - The sales breakdown on Douyin shows that 51.72% of Bai Xiang's revenue comes from its self-operated accounts, while influencer accounts contribute 12.85%, and product cards account for 35.4% [7].

Core Viewpoint - The company White Elephant Food has issued a statement clarifying that its "Duoban" products are larger versions of existing products, aiming to differentiate them for consumer convenience. The company apologized for any confusion caused and plans to adjust packaging to prevent misunderstandings [1]. Group 1: Product Clarification - The "Duoban" brand is intended to distinguish larger products from regular-sized offerings, with the "Duoban" noodles being 110-120 grams compared to the original 70 grams, and the "Duoban" rice noodles being 100 grams compared to the original 60 grams [1]. - The company has registered 14 trademarks related to "Duoban," with 5 currently valid, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [1]. Group 2: Pricing and Consumer Feedback - Comparisons between the "Duoban" products and previous offerings show that the new "Duoban" noodles have increased in quantity by 25% to 20%, while prices have risen by approximately 25%, although one flavor has seen a price decrease [2]. - Consumer feedback has highlighted concerns regarding the marketing of the "Duoban" products, with some accusing the company of using misleading language in its promotions [1].

Core Viewpoint - The company White Elephant Food has issued an apology regarding the trademark "Duoban" for its noodle products, clarifying that "Duoban" refers to larger portion sizes of their existing products and aims to distinguish them from regular sizes for consumer convenience [1][2]. Group 1 - The "Duoban" product line is based on the original 70g noodle cake, now offering larger portions of 110-120g [1]. - The trademark "Duoban" was registered to differentiate these larger products from standard portion sizes, facilitating consumer choice [1][2]. - The company acknowledges consumer confusion and plans to adjust the packaging of "Duoban" products to prevent misunderstandings in the future [1]. Group 2 - Official customer service confirmed that "Duoban" is indeed a registered trademark and that the actual weight of the products is indicated on the packaging [2]. - The company has received feedback regarding accusations of "playing word games" in their marketing and will relay this to the product suggestion department [2].

Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's products has sparked significant public discussion, with accusations of misleading marketing practices [1][3]. Group 1: Product and Trademark - Multiple users on social media have expressed confusion over the "Duoban" label on White Elephant's "Duoban Bag Noodles" and "Duoban Bucket Noodles," questioning whether it is a trademark or a marketing gimmick [1][3]. - The packaging of these products includes the phrase "Big Quantity, Double Satisfaction" alongside the statement that "'Duoban' is a registered trademark of White Elephant Food Co., Ltd." [3]. Group 2: Company Response - White Elephant's customer service confirmed that "Duoban" is indeed a trademark and that the actual weight of the products is as indicated on the packaging, asserting that there is no issue with the products themselves [1][3]. - The company acknowledged the feedback regarding the marketing concerns and stated that it would relay this to the product suggestion department [3].