跟踪时代浪潮，讲述文旅商业好故事。 以下文章来源于旅界 ，作者theodore熙少 旅界 . 来源丨旅界（ID：tourismzonenews） 作者丨theodore熙少 图源丨即梦AI 这两天， 投资超8亿元的大型 演出项目 《只有峨眉山》停演一事在媒体上炒得沸沸扬扬。 从财报上看， 该演艺项目正式对外演出运营后一直在高额亏损，其背后主体公司 云上旅投累计 亏损 总额高达6亿元，直到今年6月15日终于对外宣布停摆。 | 子公司名 | 本期发生额 | | | | 上期发生额 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 称 | 营业收入 | 净利润 | 综合收益 | 经营活动 | 营业收入 | 净利润 | 综合收益 | 经营活动 | | | | | 瑞文 THAS ON | mAt 220014111 11 | | | 总额 | 现金流量 | | 峨眉山云 上旅游投 | 8.465.798 | 16. 138. 34 | 16. 138. 34 | 3.782.427 | 5,889,689 | 27.205.36 | 2 ...

Core Viewpoint - The article discusses the recent failure of the large-scale performance project "Only Emei Mountain," which has accumulated losses of 600 million yuan and was officially announced to be suspended as of June 15 this year. This situation reflects a broader trend of popular cultural tourism projects facing operational challenges and declining visitor numbers [4][5][6]. Group 1: Project Failures - The "Only Emei Mountain" project has incurred significant losses, leading to its suspension after an investment of over 800 million yuan [4]. - Other cultural tourism projects, such as "Super Wenheyou" in Changsha and "Wenheyou" in Shenzhen, have also seen a decline in popularity, with many areas becoming vacant and underutilized [7][8][9]. - The "Dayong Ancient City," with a total investment of 2.5 billion yuan, has reported an average daily ticket sales of fewer than 20 people, leading to its classification as an "empty city" [11][12][13]. Group 2: Common Issues - Many popular cultural tourism projects are experiencing a decline in visitor numbers, often characterized by high initial traffic that does not translate into sustained revenue [20][21]. - The phenomenon of "photo economy" tourists, who visit primarily for social media content rather than genuine engagement, contributes to the financial struggles of these projects [22][24]. - The lack of differentiation and repetitive content across various projects leads to audience fatigue, diminishing the likelihood of repeat visits [31][32]. Group 3: Market Trends - The article highlights a shift in consumer behavior, with younger audiences preferring authentic experiences over superficial attractions, indicating a need for cultural tourism projects to adapt [46][47]. - Successful projects are those that focus on genuine content and community engagement rather than merely replicating popular trends [44][52]. - The article emphasizes the importance of operational management and continuous updates to maintain visitor interest and satisfaction [49][50]. Group 4: Recommendations for Future Projects - Cultural tourism projects should prioritize storytelling and authentic experiences to attract and retain visitors, moving away from the "one-time hit" mentality [43][46]. - Local governments and developers are encouraged to adopt a long-term perspective, focusing on sustainable operations rather than short-term gains [53][54]. - The article suggests that successful cultural tourism initiatives should involve professional management and community engagement to create a lasting impact [55].