Core Viewpoint - The article discusses the recent failure of the large-scale performance project "Only Emei Mountain," which has accumulated losses of 600 million yuan and was officially announced to be suspended as of June 15 this year. This situation reflects a broader trend of popular cultural tourism projects facing operational challenges and declining visitor numbers [5][13][21]. Financial Performance - The performance project "Only Emei Mountain" has been operating at a significant loss since its launch, with the parent company, Yunshang Travel Investment, reporting total losses of 600 million yuan [5]. - The financial data for Emei Mountain Yunshang Tourism Investment shows a revenue of approximately 84.66 million yuan and a net profit of -161.38 million yuan for the current period, compared to previous figures of 378.24 million yuan in revenue and 588.97 million yuan in net profit [6]. Industry Trends - There is a noticeable trend of popular cultural tourism projects, such as "Wenheyou" in Changsha and "Bailuyuan Folk Culture Village" in Shaanxi, experiencing a decline in visitor numbers and operational viability, with some projects closing down entirely [11][13][18]. - The article highlights that many of these projects initially attracted large crowds but failed to convert that foot traffic into sustainable revenue, often relying on a "photo economy" rather than genuine consumer spending [16][18]. Consumer Behavior - The article emphasizes that the majority of visitors to these cultural tourism projects are primarily interested in taking photos for social media rather than engaging in spending, leading to a disconnect between visitor numbers and revenue generation [16][18]. - The shift in consumer preferences towards authentic experiences and local culture is noted, with younger generations showing a willingness to spend on genuine cultural experiences rather than superficial attractions [24][26]. Recommendations for Future Projects - The article suggests that future cultural tourism projects should focus on creating authentic content and experiences rather than merely replicating successful models from the past. Successful projects should engage with local culture and community rather than relying on transient trends [21][24]. - It is recommended that operators prioritize long-term management and community engagement over short-term gains, emphasizing the importance of operational details and customer experience in retaining visitors [26][28].

Core Viewpoint - The article discusses the recent failure of the large-scale performance project "Only Emei Mountain," which has accumulated losses of 600 million yuan and was officially announced to be suspended as of June 15 this year. This situation reflects a broader trend of popular cultural tourism projects facing operational challenges and declining visitor numbers [4][5][6]. Group 1: Project Failures - The "Only Emei Mountain" project has incurred significant losses, leading to its suspension after an investment of over 800 million yuan [4]. - Other cultural tourism projects, such as "Super Wenheyou" in Changsha and "Wenheyou" in Shenzhen, have also seen a decline in popularity, with many areas becoming vacant and underutilized [7][8][9]. - The "Dayong Ancient City," with a total investment of 2.5 billion yuan, has reported an average daily ticket sales of fewer than 20 people, leading to its classification as an "empty city" [11][12][13]. Group 2: Common Issues - Many popular cultural tourism projects are experiencing a decline in visitor numbers, often characterized by high initial traffic that does not translate into sustained revenue [20][21]. - The phenomenon of "photo economy" tourists, who visit primarily for social media content rather than genuine engagement, contributes to the financial struggles of these projects [22][24]. - The lack of differentiation and repetitive content across various projects leads to audience fatigue, diminishing the likelihood of repeat visits [31][32]. Group 3: Market Trends - The article highlights a shift in consumer behavior, with younger audiences preferring authentic experiences over superficial attractions, indicating a need for cultural tourism projects to adapt [46][47]. - Successful projects are those that focus on genuine content and community engagement rather than merely replicating popular trends [44][52]. - The article emphasizes the importance of operational management and continuous updates to maintain visitor interest and satisfaction [49][50]. Group 4: Recommendations for Future Projects - Cultural tourism projects should prioritize storytelling and authentic experiences to attract and retain visitors, moving away from the "one-time hit" mentality [43][46]. - Local governments and developers are encouraged to adopt a long-term perspective, focusing on sustainable operations rather than short-term gains [53][54]. - The article suggests that successful cultural tourism initiatives should involve professional management and community engagement to create a lasting impact [55].