Core Insights - A new lending model called "Yuexi Rongdan" is rapidly spreading through hidden channels after the implementation of new lending regulations, targeting high-risk individuals previously discouraged by formal institutions, with annualized interest rates often exceeding 300% [2][3][4] Group 1: Lending Model Characteristics - "Yuexi Rongdan" platforms offer small loans ranging from 3000 to 5000 yuan with a very short repayment period of one month, specifically targeting high-risk customers [3][4] - For example, a platform named "Sensenhua" charges a borrower 4000 yuan, requiring repayment of 6000 yuan within a month, which includes a significant guarantee fee, resulting in a monthly interest rate of 36.9% [3][4][11] - Complaints regarding "Yuexi Rongdan" platforms have been reported on third-party complaint platforms, with over 200 complaints linked to various platforms including "Sensenhua" and "Lanhai Yihua" [3][4] Group 2: Regulatory Response - The China Internet Finance Association is organizing an industry self-examination to identify involved enterprises, product names, and operational behaviors, urging institutions to conduct self-correction [2][3] - Regulatory authorities have begun discussions with high-risk institutions involved in public complaints, indicating a proactive approach to address the emerging risks associated with these platforms [4] Group 3: Hidden Channels and Marketing Strategies - The investigation reveals that these platforms utilize various hidden channels such as loan supermarkets and SMS promotions to attract customers, making it difficult to trace the actual entities behind the loans [6][18] - Many platforms employ similar names and descriptions to create a "matrix" of online identities, enhancing their visibility through keyword bidding in advertising [6][18] Group 4: User Experience and Complaints - Users report that the only operational feature in certain apps, like "Baihe Youpin," is the "Emergency Fund" section, which leads to multiple high-interest platforms upon application [8][21] - Users have experienced high fees, with one borrower reporting a total repayment of over 6000 yuan for a 4500 yuan loan, including substantial guarantee fees [11][21] Group 5: Corporate Structures and Ownership - The ownership structure of these platforms is complex, with entities like Hainan Heqian holding significant stakes in various lending applications, complicating the identification of responsible parties [14][16] - The actual control of these companies often traces back to individuals with multiple affiliations, indicating a web of interconnected businesses operating under different names [17]

2025.11. 26 本文字数：3300，阅读时长大约5分钟 作者 | 第一财经 王方然 在助贷新规实施后，一种被称为"月系融担"的新型借贷模式正通过更隐蔽的渠道快速蔓延。此类平 台以3000-5000元小额短期借款为诱饵，瞄准被正规机构"劝退"的高风险人群，实际综合年化利率 普遍超过300%。第一财经调查发现，为了规避监管，这些平台通过贷款超市、短信推送等隐蔽渠道 获客。 第一财经从知情人士处获悉，中国互联网金融协会目前正组织行业自查，梳理可能涉及的企业主体、 产品名称、投放渠道及相关经营行为，要求机构开展自查自纠。部分高风险机构已被监管部门约谈。 业内：协会摸排月系融担情况 此前，第一财经独家报道，在助贷新规落地前后，随着部分头部机构退出市场形成"真空"，一类被 称为"月系融担"的新型平台开始快速扩张。它们以3000~5000元的小额借款、仅一个月的超短周 期，瞄准被头部平台"劝退"的高风险客户。（详见报道 《助贷新规实施第九天：头部平台收缩高息 业务，"月系融担"游击战突进》 ） 以一家名为"森森花"的平台为例，一名借贷者在第三方投诉平台投诉称，在森森花借款4000元，需 在一个月内分两期归还。每期本 ...

隐蔽的入口，交错的股权关系。 在助贷新规实施后，一种被称为"月系融担"的新型借贷模式正通过更隐蔽的渠道快速蔓延。此类平台以3000-5000元小额短 期借款为诱饵，瞄准被正规机构"劝退"的高风险人群，实际综合年化利率普遍超过300%。第一财经调查发现，为了规避监 管，这些平台通过贷款超市、短信推送等隐蔽渠道获客。 第一财经从知情人士处获悉，中国互联网金融协会目前正组织行业自查，梳理可能涉及的企业主体、产品名称、投放渠道 及相关经营行为，要求机构开展自查自纠。部分高风险机构已被监管部门约谈。 业内：协会摸排月系融担情况 此前，第一财经独家报道，在助贷新规落地前后，随着部分头部机构退出市场形成"真空"，一类被称为"月系融担"的新型平 台开始快速扩张。它们以3000~5000元的小额借款、仅一个月的超短周期，瞄准被头部平台"劝退"的高风险客户。（详见报 道《助贷新规实施第九天：头部平台收缩高息业务，"月系融担"游击战突进》） 以一家名为"森森花"的平台为例，一名借贷者在第三方投诉平台投诉称，在森森花借款4000元，需在一个月内分两期归 还。每期本金2000元、利息38元，但还需要附加700元的担保费。以此计算，借款 ...