Group 1 - The forum, hosted by the China Advertising Association, focuses on the integration of AI, regional branding, and the cultural tourism industry, aiming to create an innovative exchange platform for advertising, branding, and cultural tourism [1][2] - The event highlights the potential of the advertising industry in technological innovation, brand building, and industrial integration, showcasing the strong computing power and cultural tourism resources of Hohhot [1][2] - Key industry representatives gathered to discuss the structural transformation and value reconstruction of the advertising industry, emphasizing the importance of advertising in enhancing consumer potential and brand value [2][3] Group 2 - Hohhot is presented as a city with dual attractions, showcasing a "billion-level dairy industry" and six major industrial clusters, including green agricultural products and new materials [2] - The forum introduced a new standard for brand development evaluation, marking a significant step in the standardization of the industry and providing a scientific basis for brand value assessment [4] - Discussions at the forum covered three core areas: new advertising language, AI empowerment in advertising, and the upgrade of cultural tourism branding, analyzing the transformative logic and future paths of the advertising industry under AI influence [4][10] Group 3 - The forum emphasized the role of advertising in fostering social trust and the importance of public service advertising in promoting integrity and friendliness within society [5] - Experts discussed the current state of AI applications in advertising, highlighting the need for specialized AI applications that complement advertising practices [6] - The integration of AI in marketing strategies was underscored, with companies like Yili leveraging AI to enhance consumer engagement and brand perception in the fragmented information landscape [7][9] Group 4 - The forum addressed the anxieties surrounding AI in marketing, discussing advancements in AI technology and its implications for advertising practices [8] - The afternoon sessions focused on the practical applications of generative AI and large model technologies in advertising, exploring themes such as intelligent creative generation and automated placement [10] - The discussions highlighted the shift in urban branding from physical space to cultural expression, emphasizing the role of advertising in modernizing city images and enhancing cultural tourism communication [10]

Core Insights - The article emphasizes the explosive growth of AI-native applications, which are becoming core elements in various application scenarios [1][3] - The arrival of the AI-native era is marked by significant advancements, such as OpenAI's release of GPT-4o's native image generation capabilities, which allows for integrated text-to-image processing without external API calls [3] - The market outlook for generative AI (GenAI) is optimistic, with Gartner predicting global spending on GenAI to reach $644 billion by 2025, a year-on-year growth of 76.4% [3] Group 1: AI Native Application Growth - AI-native applications have seen a remarkable increase, with monthly active users of domestic AI-native apps surpassing 120 million in December last year, representing a year-on-year growth of 232% [3] - The AI-native applications are reshaping industry landscapes at an astonishing pace, impacting sectors from medical diagnostics to industrial manufacturing and personal assistance [3] Group 2: Innovation and Evaluation - The "2025 AI Native Application Innovation Case" selection event initiated by 36Kr has garnered widespread attention, receiving nearly a hundred submissions across various application scenarios, showcasing the extensive deployment and deep penetration of AI-native applications [4] - A panel of industry experts, seasoned investors, and scholars was invited to ensure a professional, rigorous, and fair evaluation process, assessing cases based on technical innovation, application effectiveness, demonstration effects, and social value [4] Group 3: Selected Cases and Characteristics - After multiple rounds of screening and comprehensive evaluation, 45 outstanding AI-native application innovation cases were selected [5] - The selected cases exhibit characteristics such as accelerated cross-domain integration, deep engagement with industry pain points, enhanced user experience and personalized services, and strong technological support and innovation ecosystem construction [67][68]