Core Insights - The South City area of Beijing, previously labeled as "low-end" and "backward," has seen significant investment in infrastructure and commercial development, leading to increased population inflow and consumption upgrades [1][16] - The transformation of the South Central Axis, particularly the Daguanyuan area, into a capital business district is highlighted by the successful implementation of key projects [1][16] Infrastructure and Development - Beijing has invested thousands of billions in the South City for infrastructure, industry introduction, and livelihood improvement, resulting in the emergence of new commercial hubs like Lize Business District and Fengtai Science Park [1] - The South Central Axis is being developed into a "Cultural and Technological Corridor," showcasing a shift from traditional markets to modern commercial spaces [16] New Commercial Projects - The Beijing JD Mall (South Third Ring Store) opened on May 31, 2023, covering 78,000 square meters and offering a diverse range of products and services, including electronics, home decor, and dining options [5][6] - Beijing Zhonghai Dajixiang, with a commercial area of 80,000 square meters, is set to open on May 25, 2025, featuring a blend of cultural preservation and modern commercial spaces [6][8] - Beijing Muxiyuan He Sheng Plaza, transformed from a clothing wholesale market, now offers a variety of retail, dining, and entertainment options within a 40,000 square meter space [10] - Beijing Yintai Department Store (Daguanyuan Store), opened in December 2011, has undergone renovations to enhance its offerings, now featuring over 200 brands and a focus on quality lifestyle experiences [11][13] - Beijing Bai Rong World Trade Mall, with a total area of 600,000 square meters, is transitioning from a traditional wholesale market to a modern retail center, housing over 3,000 brands [15][16] Market Trends - The South City area is experiencing a commercial renaissance, with new projects like Huilin Shopping Center and Longyue City contributing to its growth [16] - The integration of technology, culture, and commerce is becoming a new paradigm in the South Central Axis, reflecting a shift in consumer preferences and lifestyle [16]