Core Insights - The "beauty economy" is experiencing explosive growth, with China's medical beauty market expected to exceed 100 billion yuan by 2025, serving over 26 million people annually [1] - Despite rapid development, the industry faces challenges such as chaotic market information, excessive marketing by institutions, and unguaranteed results, leading to consumer anxiety throughout the decision-making process [1] - There is a shift in consumer preferences from drastic surgical changes to more refined, minimally invasive procedures that provide immediate results, reflecting a deeper understanding and higher expectations from consumers [2][4] Industry Trends - The demand for medical beauty services is becoming increasingly diversified and refined, with consumers now seeking to enhance their natural features rather than undergo drastic transformations [2][3] - The trend towards "natural anti-aging" and precision adjustments indicates a maturation of the industry, moving away from a rough development model [4] - Consumers are now more knowledgeable and specific about their desired outcomes, often requesting detailed adjustments and utilizing technology such as AI for pre-surgery simulations [3] Consumer Behavior - Many consumers express frustration over the difficulty of finding reliable doctors, highlighting a common sentiment that trustworthy medical professionals are hard to locate [5][6] - The decision-making process for consumers is lengthy and anxiety-inducing, as they navigate a plethora of information that is often misleading or inconsistent [6] - The average user visits medical beauty platforms 6-8 times daily, spending significant time researching doctors and comparing their qualifications and aesthetic styles [5] Challenges in the Industry - The medical beauty industry is plagued by information asymmetry, leading to increased trust costs for consumers who must engage in extensive research before making decisions [6] - The presence of unregulated marketing practices exacerbates the trust issues within the industry, causing consumers to experience multiple unsatisfactory encounters before finding suitable providers [6] - The lengthy and often trial-and-error nature of the selection process can result in wasted time and financial resources, as well as potential psychological and physical harm to consumers [6]