Core Viewpoint - The article emphasizes that successful products are the result of long-term commitment rather than luck, highlighting the importance of quality ingredients and transparency in the baking industry [1][4]. Group 1: Product Innovation - Hema's new "安心真蛋奶花边蛋挞" (Assured True Egg and Milk Tart) has gained popularity by focusing on product quality rather than visual appeal, addressing the core question of where product strength begins [4]. - The introduction of the "9.9元四粒" (9.9 yuan for four) egg tarts by Hema ignited the market, with egg tarts accounting for 35% of the search volume in the baking category, making it the top product for attracting customers [8][10]. - The industry faces an innovation dilemma, with many retailers following the trend of "9.9元四粒," leading to a saturated market with little differentiation in product quality [10][12]. Group 2: Consumer Preferences - Consumers are increasingly frustrated with superficial innovations that do not enhance their experience, as seen in the backlash against overpriced egg tarts that offer no real upgrade in quality [12][14]. - A significant 74% of consumers prioritize ingredient quality in their baking purchases, with younger generations and health-conscious groups placing a premium on safe and healthy options over low prices [16][18]. Group 3: Quality and Transparency - Hema's egg tart stands out due to its commitment to transparency, showcasing its ingredient list and achieving the industry's first A++ level clean label certification, indicating no chemical additives and clear sourcing of key ingredients [22][26]. - The tart contains 85% egg and milk, significantly higher than typical products, which often use cheaper substitutes, thus providing a richer flavor and a sense of safety for consumers [29][30]. Group 4: Production Innovation - Hema has developed a revolutionary integrated production process that balances taste, freshness, and efficiency, allowing for a significant increase in production efficiency by 3-4 times while maintaining high quality [33][35]. - This approach reflects a strategic shift in the baking industry, moving away from superficial trends to focus on core ingredients and innovative processes that genuinely enhance product quality [36][40]. Group 5: Market Trends - The baking industry is undergoing structural changes, with consumers shifting from "aesthetic consumption" and "low-price consumption" to "quality consumption" and "health consumption," with 46.4% of consumers prioritizing food freshness [42][43]. - Hema's focus on clean recipes, high-quality materials, and simplicity aligns with the inevitable direction of consumer upgrades and serves as a solid foundation for building trust and reputation [43].