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人去楼空!盒马“弃子”X会员店:豪言对战山姆,5年黯然退场
新浪财经· 2025-08-05 08:57
文 | 《 BUG 》栏目 张奥 今日,"盒马告别会员店"登上热搜。 今年以来,盒马陆续关闭了 X 会员店,目前仅有上海森兰商都店一家尚在营业,该店的闭 店时间为 8 月 31 日。 《 BUG 》栏目实地探访北京世界之花门店发现,目前店内已没有任何设备,包括货架、展 示柜等在内的门店用品已全部运走,入口处均被锁住。但由于尚未确定新的租户,因此 像"盒马 X 会员店"的大标识、门头以及店内装潢仍未被拆卸。 官方客服表示,盒马 X 会员卡可退,也可以通用到其他盒马业态,比如盒马鲜生、盒马 mini 等业态,像 88 折、免费领菜等优惠仍可以正常使用。在退卡方面,官方客服也表 示,"可以退,会核实处理。" 有自称盒马员工人士透露,盒马 X 会员店闭店后,强制要求员工调店。早在去年,盒马方 面便陆续强迫员工改签劳务合同,闭店后合同被转移给第三方劳务派遣公司。"明面上协商 沟通调店,但实际工作内容没有协商一致。若员工不去就说诚信有问题,超三天没去会发解 除劳动合同通知书。"但该说法未得到盒马官方证实。 仅剩一家,月末停业 今年 2 月 28 日,盒马 X 会员店发布公告称:因业务调整,上海盒马 X 会员店高青店、大 ...
人去楼空!盒马“弃子”X会员店:豪言对战山姆,5年黯然退场
Xin Lang Cai Jing· 2025-08-05 08:41
Core Viewpoint - Hema is closing all its X membership stores due to business adjustments, with only one store remaining operational until August 31, 2023, marking the end of this retail format in China [2][3][6]. Group 1: Store Closures - Hema has announced the closure of multiple X membership stores throughout the year, with the last operational store located in Shanghai [3][5]. - The Beijing World Flower store has been completely stripped of equipment and is locked, awaiting a new tenant [5]. - Hema's customer service confirmed that X membership cards can be refunded or used in other Hema formats, such as Hema Fresh and Hema Mini [5][6]. Group 2: Employee Impact - Employees were reportedly forced to transfer to other stores after the closure, with claims of coerced contract changes and potential termination for non-compliance [12]. - The company has faced criticism for its handling of employee contracts and labor relations during this transition [12]. Group 3: Market Competition - Hema X membership stores faced intense competition from established players like Sam's Club and Costco, as well as local competitors like RT-Mart and Ole [8]. - Despite initial ambitions to compete directly with these brands, Hema's X membership stores struggled to maintain customer interest and quality standards [7][10]. Group 4: Future Strategy - Hema plans to focus on its core businesses, Hema Fresh and Hema NB, shifting away from the X membership model [12]. - The company aims to open nearly 100 new Hema Fresh stores in the upcoming fiscal year, indicating a strategic pivot towards community-oriented retail [12].