Core Viewpoint - The article discusses the adjustments made by various online platforms regarding delivery fees during the upcoming Chinese New Year holiday, highlighting the balance between maintaining service and compensating delivery personnel. Group 1: Delivery Fee Adjustments - Sam's Club announced an additional charge of 3 yuan per order for online deliveries from February 11 to February 24, 2026, due to tight delivery capacity during the holiday [1] - Hema stated that from February 14 to February 21, 2026, all online orders would incur a basic delivery fee of 6 yuan per order, with additional charges for overweight items [3] - Dingdong Maicai will also charge an extra 3 yuan service fee per order from February 15 to February 21, 2026, due to similar capacity constraints [6] Group 2: Alternative Approaches by Other Platforms - Meituan will not increase delivery fees during the holiday, focusing instead on subsidizing riders through cash incentives and other benefits [7] - Taobao Shanguo plans to invest nearly 2 billion yuan in rider incentives from February 4 to March 3, 2026, while keeping consumer fees unchanged [8] - JD.com announced a commitment of over 1.3 billion yuan for employee welfare during the nine-day holiday period starting February 3, 2026 [9]

Core Viewpoint - Multiple well-known brands have announced price increases during the Spring Festival period due to tight delivery capacity [1][14]. Group 1: Delivery Fee Adjustments - Sam's Club will charge an additional 3 yuan per order as a Spring Festival delivery fee from February 11 to February 24, 2026, to subsidize delivery personnel [2]. - Hema will implement a flat delivery fee of 6 yuan per order for all users from February 14 to February 21, 2026, regardless of order amount, with additional charges for overweight items [5]. - Dingdong Maicai will also charge an extra 3 yuan service fee per order during the Spring Festival period from January 28 to February 5, 2026 [7]. Group 2: No Fee Adjustments - Meituan Waimai will not increase delivery fees during the Spring Festival, focusing on subsidizing riders through cash incentives and other benefits [12]. - Taobao Shanguo plans to invest nearly 2 billion yuan in rider incentives from February 4 to March 3, 2026, while keeping consumer fees unchanged [12]. - JD.com announced it will invest over 1.3 billion yuan in employee welfare subsidies during the nine-day Spring Festival period [13].