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盒马NB升级为“超盒算NB”,如何做到长期稳定“好货不贵”?
Sou Hu Cai Jing· 2025-09-02 10:02
据上述盒马人士透露,目前超盒算NB(含正在陆续更名中的盒马NB门店)在华东市场累计已布局近300家门店,其中仅上海市场便多达160多家,实现了 高密度覆盖。而在2025年初由上海走向华东市场后,仅半年时间门店数量翻番,主要集中在华东核心城市市区和郊区。 横向对比,如单计算超盒算NB的销售体量,大致位于CCFA统计的2024年中国连锁百强中间位置,而排名靠后位置的绝大多数企业发展年限远超超盒算 NB,多数为发展十余年以上的企业。而成立于2022年的超盒算NB,发展至今仅3年左右时间。 短短3年时间开店300家,是什么支撑着超盒算NB实现如此迅猛的发展?此次品牌升级,是不是意味着超盒算NB模式跑通,开始进入批量复制的快速发展 阶段?而又是什么,让它能在短时间内实现独立"打拼"? 通过对其新开的上海青浦万达茂店的实地走访,以及与多位采购的深入交流,龙商网&超市周刊认为背后核心还在于其商品端体现出来的丰富、优质与低 价,同时起到一定引领作用。尽管定位服务于社区,门店面积和单品数有限,但超盒算NB不仅实现了涵盖生鲜的基础品类全覆盖,还通过消费洞察与数 据分析在用户需求旺盛的品类上做深度挖掘,尤其在烘焙、乳饮、休食等板块 ...
“端午+六一”四川消费市场人气商气两旺
Sou Hu Cai Jing· 2025-06-03 03:01
Group 1 - The core viewpoint highlights the active consumption market in Sichuan during the "Duanwu + Children's Day" holiday, with significant sales growth reported [1][2] - Key commercial activities included various promotional events across cities, focusing on diverse consumption scenarios such as cultural tourism, automotive, and local cuisine [1][2] - The overall sales revenue from major retail enterprises reached 15.6 billion yuan, marking a 7.8% year-on-year increase, while offline consumption amounted to 361.73 billion yuan, up 6.96% [1][2] Group 2 - New consumption trends are emerging, with retail enterprises reporting a sales increase of 8.2%, totaling 11.4 billion yuan during the holiday [2] - The "old for new" consumption initiative has driven significant spending, with a total of 631.8 billion yuan in consumption stimulated by this program [2] - The restaurant sector saw a 7% increase in revenue, totaling 4.2 billion yuan, driven by a rise in dining out and interest in traditional cuisine [2][4] Group 3 - Tourism activities were popular, with 534.72 million visitors recorded at A-level tourist attractions, reflecting a 14.22% increase in visitor numbers [4] - The cultural and tourism sectors are integrating more deeply, with various events and promotions enhancing the holiday experience [4] - The "Duanwu Dragon Boat Festival" attracted over 70,000 spectators, showcasing the growing interest in local cultural events [4]