Core Viewpoint - The first "Super Jewelry Release" event for the Taobao Tmall jewelry industry was successfully launched, showcasing traditional craftsmanship and modern design in gold jewelry, with significant consumer engagement and sales performance [1][3][5]. Group 1: Event Highlights - The event featured nearly a hundred traditional gold jewelry pieces from Lao Feng Xiang, including hairpins, necklaces, and pendants, emphasizing Chinese aesthetics and craftsmanship [1]. - The live broadcast attracted over one million viewers, with the brand achieving a sales record of over ten million yuan in a single day [1]. - A highlight of the event was the display of the "Golden Carriage," crafted using over ten traditional techniques, weighing more than 2400 grams, symbolizing Lao Feng Xiang's dedication to craftsmanship [1]. Group 2: Product Innovations - The "Ming Tang Feng Hua" series was introduced, inspired by Tang Dynasty artifacts, featuring unique designs that blend traditional culture with modern fashion [3]. - Other series showcased included "Feng Wu Jiu Tian" and "Cang Bao Jin," designed by national-level artisans, integrating various traditional craftsmanship techniques [3]. Group 3: Market Strategy - Lao Feng Xiang is exploring IP collaborations to attract younger consumers, launching the "Golden Saint Seiya" series, which incorporates elements from popular anime [5]. - The brand plans exclusive discounts and promotions for the upcoming 618 shopping festival on Tmall, aiming to enhance sales performance [5]. - The "Super Jewelry Release" initiative aims to host monthly events with different brands, focusing on innovative product launches and enhancing brand recognition [5].

据悉，本届展会面积达25000平方米，设有超1000个展位，吸引了来自全球的近千家顶尖珠宝商参展。 展品覆盖黄金、翡翠玉石、彩宝钻石、水晶、珍珠、非洲翠、南红、绿松石等珠宝玉石全品类，以及创 意设计和高端定制珠宝等全产业链精品，展现珠宝行业工艺技术、设计理念与创新成果。 翡翠展区内，"揭阳展团""平洲展团"悉数亮相，还有来自广东四会、河南南阳、云南瑞丽等多个产业基 地的龙头企业，呈现翡翠产业链生态。 晶莹剔透的水晶展区和"珍"彩纷呈的珍珠展区也吸引一众参观者。来自吉林磐石的"磐龙玉展区"带着一 批精美雕刻作品亮相此次展会。 2025 年 5 月 9 日，2025 上海国际珠宝首饰展览会将在上海世博展览馆 1 号馆盛大拉开帷幕。作为珠宝 行业一年一度的顶级盛会，本届展会由中国珠宝玉石首饰行业协会与珠宝玉石首饰国检集团、上海钻石 交易所、上海黄金交易所、中国（上海）宝玉石交易中心、上海黄金饰品行业协会、上海宝玉石行业协 会、深圳市黄金珠宝首饰行业协会联合主办，上海钻石行业协会协办。 本届展会的品牌展区再度汇聚老凤祥、爱迪生珍珠、千足珍珠等企业品牌。比如，老凤祥推出 "盛唐风 华" 系列产品，将恢弘大气的美感凝练于 ...