当别的搜打撤游戏都在卷创新、卷体验、卷服务的时候，《三角洲行动》却来了一招"以退为进"，在名 为"破壁"的新赛季里直接给玩家们蒙上头套、收缴装备，扔到了一座戒备森严海岛监狱上去坐牢…… 就在几天之前，《三角洲行动》整了个大活儿。 经常在游戏里坐牢的玩家应该明白，这种地方进去容易出来难，但对于曾在极地监狱的雪地上艰难鏖 战，也在浣熊市警局监狱里直面暴君，还和队友搭乘直升机索降到古拉格监狱，救出过627号犯人的我 们来说，这种场面倒也不是没见过，只要有枪、有人、有配合，上演一场"金蝉脱壳"也并非不可能！ 当劫狱遇见搜打撤？ 尽管有一系列经典作品的珠玉在前，但从我的实际体验来看，《三角洲行动》的开发运营团队在设计监 狱玩法这件事情上，仍然有着十足的创意和想法。 具体来说，便是他们这次推出了一张烽火地带玩法的新地图"潮汐监狱"，该地图可谓是将"搜打撤"玩法 和越狱元素深深的结合在了一起，不仅根据玩家出生点针对性地设计了一系列极具代入感的剧情，而且 还加入了大量风格鲜明的敌人，以及极其考验随机应变能力的随机事件。 其实不难看出，在一张地图中加入这么多新鲜内容，为的就是让那些热衷于"搜打撤"的玩家们，能在其 中多体验到些 ...

每经记者｜张梓桐 每经编辑｜董兴生 2025年的游戏暑期档，正以史无前例的攻势拉开序幕。 据《每日经济新闻》记者不完全统计，7月有超20款国产新游戏定档上线，10余款开启限量测试。 暑期档历来是游戏行业的黄金期。学生群体放假，用户在线时长显著增加，厂商通常会选择在这一时段推出重磅产品。但今年的竞争尤为激烈——尤其是腾 讯、网易等厂商将于7月中旬上线的产品几乎"撞档"，火药味十足。 暑期档同样是全球游戏市场的"旺季"，针对海外市场，中国游戏厂商近期也围绕重点产品发力。以网易游戏头部产品《荒野行动》为例，其海外发行负责人 在接受《每日经济新闻》记者采访时表示，在亚洲地区，尤其是日本，更注重游戏的社交互动和团队合作，以及强化游戏的视觉效果。 阿里巴巴旗下的灵犀互娱在7月发起的"双线进攻"颇具战略意味。将于7月24日公测的《神探诡事录》深耕暗黑武侠探案题材，玩家将在"雨水溶人"的长安谜 案中，穿梭于皇城密室、古墓秘境等场景破解诡案，其选择导向的剧情分支与多样职业设定，突破了传统冒险游戏的玩法边界。 艾媒咨询CEO张毅在接受《每日经济新闻》记者采访时表示，暑期档多款PC（电脑）端游高调入市，既体现了厂商对端游市场复苏的 ...

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [6][9]. Core Insights - The media industry has shown a weekly increase of 2.70%, ranking 6th among industries, outperforming the Shanghai Composite Index and Shenzhen Component Index [12][19]. - Key companies such as Gigabit, Giant Network, and Shenzhou Taiyue have demonstrated strong performance, with notable weekly gains [19]. - The report emphasizes the growth potential in AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [4][38]. Summary by Sections Market Performance - The media industry (Shenwan) increased by 2.70% from June 28 to July 4, 2025, while the Shanghai Composite Index rose by 1.40% and the Shenzhen Component Index by 1.25% [12]. - The gaming sector saw a significant rise of 8.36%, while other segments like advertising and film experienced declines [12][19]. Key Industry Data - AI applications are gaining traction, with Quark leading domestic monthly active users (MAU) at 156.18 million, a 2.51% increase [23][25]. - The gaming title "Supernatural Action Group" has accelerated its commercialization, entering the top 10 in the iOS sales chart [26]. - The total box office for the week of June 27 to July 3 reached 696 million yuan, with "Detective Conan: The Eye of the One-Eyed" leading at 217 million yuan [32][35]. Investment Recommendations - The report suggests focusing on themes such as AI applications and cultural exports, with specific attention to companies like Giant Network, Yaoji Technology, and Shenzhou Taiyue [4][38].

2025 年 07 月 08 日 开源晨会 0708 ——晨会纪要 沪深300 及创业板指数近1年走势 数据来源：聚源 -16% 0% 16% 32% 48% 64% 2024-07 2024-11 2025-03 沪深300 创业板指 昨日涨跌幅前五行业 | 行业名称 | 涨跌幅(%) | | --- | --- | | 综合 | 2.572 | | 公用事业 | 1.867 | | 房地产 | 1.678 | | 轻工制造 | 1.523 | | 环保 | 1.101 | | 数据来源：聚源 | | 昨日涨跌幅后五行业 | 行业名称 | 涨跌幅(%) | | --- | --- | | 煤炭 | -2.04 | | 医药生物 | -0.969 | | 通信 | -0.775 | | 家用电器 | -0.696 | | 电子 | -0.665 | | 数据来源：聚源 | | 吴梦迪（分析师） wumengdi@kysec.cn 证书编号：S0790521070001 观点精粹 总量视角 （1）MEMS 惯导：随着下游低空经济、自动驾驶、机器人等应用领域起量，高 性能 MEMS 市场持续高景气。芯动联科作为国 ...

交银国际研究 每日晨报 2025 年 7 月 7 日 今日焦点 | 全球宏观 | | | 全球主要指数 | | --- | --- | --- | --- | | 强劲非农数据支持美联储观望立场 | | 宏观策略 | | | 李少金 | Evan.Li@bocomgroup.com | | | 美国 6 月非农新增就业 14.7 万人，超出市场预期的 11 万人。失业率意 外回落至 4.1%。平均时薪同比增速降至 3.7%，环比增速放缓至 0.2%。 此次超预期的就业数据也是特朗普执政以来连续第四个月好于预期，尽 管其一再施压并呼吁降息，但强劲非农数据无疑强化了美联储在采取观 望立场的合理性，同时也为持续面临降息施压的美联储提供了更充分的 政策空间。超预期的非农就业数据公布后，市场降息预期降温，7 月降 息概率由 26.7%降至 4.3%，9 月降息概率也从 69.1%稍稍回落至 62.4%。 本周稍早公布的 ADP 就业萎缩 3.3 万人，核心差异在于 ADP 仅统计私人 部门就业而不包含政府部门就业。6 月政府部门新增就业 7.3 万人，贡献 了本月非农新增就业的一半。另一方面，6 月新增就业呈现出明显的 ...

丨证券研究报告丨 [Table_Summary] 中国游戏市场保持较高速增长态势，多款新游表现贡献增量。《Kingshot》等自研游戏出海表现 亮眼，游戏出海仍具有较高景气度。上市游戏公司新游产品周期陆续开启，6 月吉比特《杖剑 传说》、巨人网络《超自然行动组》等多款新游表现持续强势。6 月游戏行业支持政策陆续推出， 版号发放创近年新高，再次释放积极信号。恺英网络等 AI+游戏布局亦迎积极进展。展望后续， 暑期新游周期或带动游戏板块基本面持续向好。新游周期、政策趋势及 AI 催化共同作用下，游 戏板块估值仍具有向上弹性，建议继续关注游戏板块相关投资机会。 分析师及联系人 [Table_Author] 行业研究丨点评报告丨媒体Ⅱ [Table_Title] 游戏产业跟踪（12）：新游表现持续强势，暑期 档游戏赛道有望延续高景气 报告要点 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title 游戏产业跟踪（2] 12）：新游表现持续强势 ...

Core Viewpoint - Tencent's shooting game "Delta Action," launched in 2025, has rapidly gained popularity, contributing significantly to the growth of domestic game revenue by 24% alongside other major titles like "Honor of Kings" and "Peacekeeper Elite" [4][10]. Group 1: Game Performance and Market Position - "Delta Action" has surpassed long-standing games like "CrossFire" and "Dungeon & Fighter" in popularity, closely competing with "League of Legends" and "Valorant" [5][9]. - The game achieved the highest average daily active user scale among new games in the domestic gaming industry over the past three years [9]. Group 2: Tencent's Strategic Shift - Tencent's success with "Delta Action" reflects a long-term commitment to the shooting game (STG) genre, marking a strategic shift in its gaming approach [10][12]. - The development of "Delta Action" is seen as a culmination of Tencent's efforts in the STG category, which began with the success of "CrossFire" and continued through various self-developed titles [12][14]. Group 3: Innovation in Game Design - "Delta Action" distinguishes itself by simplifying complex mechanics found in other games, making it more accessible for mobile users while maintaining engaging gameplay [39][47]. - The game is notable for being Tencent's first project developed simultaneously for both PC and mobile platforms, showcasing innovation in gameplay design [39][47]. Group 4: Market Trends and Future Implications - The success of "Delta Action" has prompted other companies like NetEase and miHoYo to explore similar "search and escape" gameplay models, indicating a potential new trend in the gaming industry [43][44]. - Tencent's strategic pivot away from merely replicating successful game models to creating unique gameplay experiences is seen as a necessary evolution in response to changing market dynamics [42][46].

1.英国5月汽车产量创70多年来新低 英国汽车制造商与贸易商协会6月27日公布的数据显示，5月英国汽车总产量同比大幅下降32.8%至49810 辆，创下自1949年以来除2020年疫情年份外的同期最低水平。 2.李书福家族上市版图再扩张：丰沃股份沪市IPO获受理，李书福子女为实控人 李书福家族的第11家上市公司曹操出行在港交所上市交易的第二天，其子控制的宁波丰沃增压科技股份有 限公司于6月26日在上海证券交易所披露了申报稿，其IPO（首次公开发行）获得了上交所的受理。根据申 报稿的显示，丰沃股份的实际控制人为李书福1983年出生的女儿李妮和1985年出生的儿子李星星，合计持 有丰沃股份65.81%的股份。 点评：李书福家族资本版图再添新军，子女接班布局汽车产业链。 7.国内首场机器人足球3V3AI赛落幕，清华火神队夺冠 3.腾讯FPS游戏《三角洲行动》将于8月登陆PS5和Xbox 腾讯天美工作室宣布，免费FPS游戏《三角洲行动》将于8月19日上线Xbox Series X/S和PS5平台。该游戏已 于去年9月26日正式上线PC及移动端。 4.经济日报：别让潮玩市场成假货重灾区 经济日报发文称，原创潮玩IP"L ...

6月23日，数据研究机构"伽马数据"发布了5月中国游戏产业月度报告称，上月我国游戏市场规模为280.51亿元，同比增长近一成。据悉，5月份多款游戏迎 来重大内容更新或迎来新赛季，由此刺激玩家游玩和消费。 根据伽马数据最近发布的发布的《2025年5月中国游戏产业月度报告》显示，5月份中国游戏市场规模为280.51亿元，同比增长9.86%，环比增长2.56%。 其中，中国手游市场规模为211.77亿元，同比增长11.96%，环比增长3.69%；客户端游戏市场规模为58.19亿元，同比增长1.58%，环比增长0.34%。 具体来看，本月客户端游戏市场增量主要由新品、次新品带来。其中，本月双端互通新品《胜利女神：新的希望》《三国志幻想大陆2：枭之歌》等表现较 佳，总计为客户端游戏市场带来超亿元增量；次新品（去年同期之后上线或回归内地市场的产品）《燕云十六声》5月16日推出新版本"悠悠凉州彻"，对剧 情、地图及活动等内容进行了更新，游戏客户端本月环比增量超亿元。 移动游戏市场中，本月新品及成熟期产品中均有部分产品表现较佳。其中，腾讯上线6年的FPS游戏《和平精英》于本月17日开启SS33赛季，上线全新枪械 皮肤"蜜獾- ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Views - The gaming industry is entering a recovery phase, with a 9.9% year-on-year growth in the Chinese gaming market as of May 2025, driven by new game releases and upcoming summer titles [5] - AI applications are accelerating in various sectors, including content creation, entertainment, education, and e-commerce, with significant advancements in AI models and tools [4][5] - The report emphasizes the importance of focusing on mid-year performance and new content releases to capitalize on emerging consumer trends in IP [5] Summary by Sections Industry Data Overview - "Delta Action" ranked first in the iOS free chart, while "Honor of Kings" topped the iOS revenue chart as of June 21, 2025 [12][16] - The film "Sauce Garden Case" achieved a weekly box office of 1.37 billion [28] AI Evolution Driving Industry Change - Multiple large AI models have been released or upgraded, enhancing capabilities in various applications [35] - The introduction of the MiniMax-M1 model signifies a shift towards efficient, low-cost AI solutions with strong reasoning capabilities [38] Gaming Sector Insights - The mobile gaming market saw a 12.0% year-on-year growth, with self-developed games generating overseas revenue increasing by 6.9% [5] - New game launches and summer releases are expected to boost the gaming sector's performance in Q2 and Q3 [5] Recommendations for Investment - Key recommendations include Tencent Holdings and Kuaishou-W for large models/agents, with Alibaba-W and SenseTime-W as beneficiaries [4] - The report suggests focusing on mid-year earnings and new content to drive investment in IP new consumption sectors, including gaming, short dramas, films, and trendy toys [5]