Group 1 - The core theme of the meeting was "Building a Connected Ecosystem through Compliance and Collaboration between Direct Selling Enterprises and E-commerce Platforms" [1] - A memorandum of cooperation was signed by five direct selling companies and five e-commerce platforms, aiming for mutual benefits and win-win outcomes [1] - The memorandum focuses on three main areas: ensuring genuine products in Shanghai, protecting consumer rights, and opposing "low-price competition" in the direct selling sector [1] Group 2 - The rise of counterfeit direct selling products and malicious defamation of direct selling brands has harmed the industry and consumer rights, highlighting the need for better communication between e-commerce platforms and direct selling companies [1] - Under the guidance of the Shanghai Market Supervision Administration, 277 e-commerce stores involved in "black market" activities have been closed, and 4,970 product links have been removed to protect legitimate direct selling enterprises [1] - The memorandum is seen as a starting point for collaboration, with six direct selling companies already establishing 18 official accounts on various e-commerce platforms to enhance brand building [2] Group 3 - Future plans include exploring information sharing and establishing regular communication channels between direct selling enterprises and e-commerce platforms [2] - Direct selling companies will actively seek deeper cooperation with e-commerce platforms to leverage platform traffic and technology for business development [2]