Core Viewpoint - The meeting in Shanghai aimed to combat "black market direct selling" through government-enterprise collaboration, marking a significant step in optimizing the direct selling industry environment in Shanghai [1][4]. Group 1: Government and Industry Collaboration - The meeting resulted in the signing of a Memorandum of Cooperation between five direct selling companies and five leading e-commerce platforms, establishing a cross-sector collaborative governance mechanism [1][3]. - The Shanghai Municipal Market Supervision Administration has innovated mechanisms to create an "Internet Law Enforcement Collaborative Governance Platform," utilizing cross-departmental data sharing and joint law enforcement to effectively target illegal activities [4]. Group 2: Industry Challenges and Innovations - The direct selling industry faces challenges such as counterfeit products and brand defamation, which disrupt market order and harm consumer rights [4]. - Natural Sunshine, a direct selling company, emphasizes compliance and technological innovation as dual engines for growth, having obtained a direct selling license in May 2017 [4][5]. Group 3: Digital Transformation and Market Strategy - Natural Sunshine has adopted a "digital octopus strategy" to establish a comprehensive digital matrix across various online platforms, creating a closed-loop ecosystem for brand communication, product experience, and community operation [7][8]. - The company has positioned itself as a "finger-tip direct selling company," focusing on digital experiences and actively engaging in social media to promote its brand and products [7][8]. Group 4: Future Outlook and Sustainable Development - The signing of the Memorandum of Cooperation is seen as a significant practice in optimizing the business environment in Shanghai, paving the way for innovative and mutually beneficial collaborations between direct selling companies and e-commerce platforms [8]. - The direct selling industry is undergoing a transformation from a "traditional model" to "ecological collaboration," with Natural Sunshine aiming to deepen cooperation with e-commerce platforms under the supportive policies and innovative environment in Shanghai [8].

Group 1 - The core theme of the meeting was "Building a Connected Ecosystem through Compliance and Collaboration between Direct Selling Enterprises and E-commerce Platforms" [1] - A memorandum of cooperation was signed by five direct selling companies and five e-commerce platforms, aiming for mutual benefits and win-win outcomes [1] - The memorandum focuses on three main areas: ensuring genuine products in Shanghai, protecting consumer rights, and opposing "low-price competition" in the direct selling sector [1] Group 2 - The rise of counterfeit direct selling products and malicious defamation of direct selling brands has harmed the industry and consumer rights, highlighting the need for better communication between e-commerce platforms and direct selling companies [1] - Under the guidance of the Shanghai Market Supervision Administration, 277 e-commerce stores involved in "black market" activities have been closed, and 4,970 product links have been removed to protect legitimate direct selling enterprises [1] - The memorandum is seen as a starting point for collaboration, with six direct selling companies already establishing 18 official accounts on various e-commerce platforms to enhance brand building [2] Group 3 - Future plans include exploring information sharing and establishing regular communication channels between direct selling enterprises and e-commerce platforms [2] - Direct selling companies will actively seek deeper cooperation with e-commerce platforms to leverage platform traffic and technology for business development [2]

Group 1 - The core viewpoint of the article is the collaboration between five direct selling companies and five internet platform companies in Shanghai to enhance consumer protection and combat low-price competition in the direct selling sector [1] - The memorandum includes three main aspects: ensuring genuine products in Shanghai, protecting consumer rights, and opposing "low-price internal competition" in the direct selling field [1] - The Shanghai market regulatory authority has reported the closure of 277 illegal e-commerce stores related to "direct selling black market" activities and the removal of 4,970 product links to maintain the legitimate rights of direct selling companies [1]