Group 1 - The global skincare market is witnessing a significant shift, with Chinese brands expected to capture over 55.2% market share in 2024, reflecting a 21.2% year-on-year sales increase [1] - The rise of Chinese brands is driven by a combination of scientific research capabilities and cultural narratives, with companies like Huaxi Biological investing 6.8% of their revenue in R&D, significantly higher than the 1.5% to 3.5% spent by international giants [1] - The challenge for Chinese brands is to transition from being "followers" to "leaders" in the global market, particularly in terms of narrative and brand positioning [1] Group 2 - Wang Bo, a branding expert, emphasizes that the essence of business competition lies in the battle for concepts, where foreign brands hold an advantage in defining value in consumers' minds [3][4] - Chinese brands have moved beyond mere OEM and are now aiming to lead in technology and narrative, with a focus on reclaiming the narrative power [4] - Differentiated concepts serve as strategic anchors in consumers' minds, allowing brands to establish a unique position that is difficult for competitors to replicate [4][6] Group 3 - Wang Bo's successful strategies for brands like Feihe and Xiangyi Bencao highlight the importance of deep market insights and the need to redefine competition rules through differentiated concepts [6][7] - Xiangyi Bencao faced intense competition but successfully repositioned itself as a "Chinese herbal skincare expert" by leveraging its roots in traditional Chinese medicine, thus differentiating itself from both domestic and international competitors [7][9] - The concept of "herbal skincare" not only enhances brand recognition but also aligns with the growing trend of national pride in Chinese products, positioning Xiangyi Bencao as a leader in the domestic skincare market [9]