Core Points - The event "Buy in China · Love Chongqing" 2025 Silk Consumption Festival and Chongqing International Fashion Week was launched, showcasing the integration of silk culture, fashion, and consumer experiences [1][6] - The opening ceremony featured a grand show with 30 professional models presenting 60 exquisite garments from three intangible cultural heritage brands and other fashion series, highlighting the artistic and cultural significance of silk [3][4] - The event included a "Silk New Product Southwest Premiere" segment where leading silk companies unveiled their latest collections, attracting significant attention from attendees [3][4] Industry Highlights - The festival created four themed experience zones focusing on beauty, fashion, home, and food, featuring over 50 well-known brands and thousands of selected silk products, emphasizing the innovative applications of silk in various lifestyle aspects [4] - The event is strategically timed to coincide with the "Double Eleven" shopping festival, promoting consumer engagement through various interactive activities and discounts across commercial entities in the Guanyinqiao business district [4][6] - The Chongqing Municipal Commerce Commission expressed the goal of enhancing the quality of life for citizens and empowering Chongqing as an international consumption center through this event, showcasing the vitality and innovation of the Chinese silk industry [6]

Core Viewpoint - The "2025 Sericulture Silk Consumption Festival and Chongqing International Fashion Week" has opened in Chongqing, showcasing the vibrant development of the silk industry and contributing to the city's goal of becoming an international consumption center [1][4]. Group 1: Event Overview - The event is co-hosted by the China Silk Association and the Chongqing Municipal Commission of Commerce, featuring a silk fashion show with 30 professional models presenting 60 outfits from various brands [3]. - The fashion show includes three thematic chapters: "Ethnic and Intangible Cultural Heritage," "National Style and Elegant New Rhyme," and "Fashion and Stylish Elegance," highlighting the diverse appeal of silk between tradition and modernity [3]. Group 2: Product Launch and Experience Zones - The event features a "Silk New Product Southwest Premiere" segment, showcasing the latest collections from Suzhou Xiuniang Silk Co., Ltd. and Suzhou Tian'ao Special Weaving Co., Ltd., including innovative products like "Floating Light Brocade" [3]. - Four immersive experience zones are created around "Beauty, Fashion, Home, and Food," gathering over 50 brands and thousands of silk-related products, demonstrating the innovative applications and quality charm of silk in various dimensions [3]. Group 3: Industry Development and Community Engagement - The event aims to showcase the vitality and innovative achievements of China's sericulture silk industry, enhancing the quality of life for citizens and supporting Chongqing's development as an international consumption center [4]. - Professional activities such as the "High-Quality Development Seminar of the Sericulture Silk Industry" and interactive experiences like silkworm cocoon DIY and beauty tutorials are organized to foster community participation and consumption enthusiasm [3].