从具体举措上看，根据湖北"十五五"规划建议，将推进文旅产业提质升级，延长文旅产业链条，拓 展"文旅+百业""百业+文旅"，引进全球优质文旅资源，把文化旅游业培育成为重要支柱产业。 2024年，包括河南、湖南等多个省份旅游总收入实现"集体"跨越万亿，成为万亿旅游强省，有媒体统 计，截至2024年底，"万亿旅游俱乐部"的省份名单已扩充至12个。湖北则是卡位"9000亿"量级。 从旅游资源来看，湖北称得上"家底"丰厚，全省共有16家5A级景区、4处世界遗产，以及"知音湖北"等 国际文旅IP。但对比其他文旅强省，湖北也曾自我剖析，直言存在文旅融合不够深、开发利用不够好、 文旅品牌不够响、产业链条不够长等短板弱项。 2025年破万亿，湖北称得上是"势在必得"——启动"知音湖北"全球推广计划，优化旅游客源结构、提升 湖北旅游在国际市场的知名度和竞争力；举办中国文化旅游产业博览会、全球旅行商大会、汉马、武网 等节会、赛事；发展休闲度假、低空文旅、数字文旅等新业态，构建"吃住行游购娱"全产业链。 去年9月在湖北省政府新闻办举行的新闻发布会上，当地表示，2025年上半年，湖北省接待游客4.36亿 人次，同比增长14.68%，其 ...

（来源：中国旅游报） 转自：中国旅游报 本报讯（丁婕）湖北近日召开全省文化和旅游、文物局长及地方志工作负责人会议，总结"十四五"时期 工作成效，阐释"十五五"时期文旅发展总体思路与2026年重点任务。会议明确，"十五五"期间，湖北将 以培育文旅新质生产力为主攻方向，推动文化强省建设取得决定性进展。 围绕2026年工作，会议明确了加快发展与筑牢底线的双重维度。在加快发展层面，"培育支柱产业"被置 于突出位置。湖北将继续深化"知音湖北"品牌建设，并着力打造"神武峡""赤黄红"文旅主轴，通过核心 产品的空间串联与主题塑造，形成更具市场竞争力的区域文旅廊道。同时，湖北将延续并创新"超级文 旅日""票游荆楚"等已被市场验证的促消费举措，推动文旅消费持续扩容升级。 在筑牢底线方面，会议提出把好意识形态关、安全生产关、市场治理关、项目建设关、作风建设关。这 反映出湖北正致力于构建一个更为稳健、规范且可持续的文旅发展生态系统，着重以市场治理实效赢得 游客口碑，将服务质量与游客体验提升至战略安全高度。 ...

Core Viewpoint - Hubei is determined to strengthen its cultural and tourism industry as a new engine for high-quality economic and social development, aiming to become a world-renowned cultural and tourism destination with a trillion-yuan industry by 2025 [1][4]. Group 1: Current Status and Goals - Hubei has set ambitious targets for its tourism industry, aiming to receive over 800 million tourists and achieve over 1 trillion yuan in tourism revenue by 2025 [4]. - In the first quarter of this year, Hubei saw a significant increase in tourism, with over 190 million visitors and nearly 200 billion yuan in revenue, both achieving double-digit growth [5]. - The province boasts rich natural and cultural resources, including 622 A-level tourist attractions and 16 5A-level attractions, but still lags behind other provinces in terms of tourism revenue and brand recognition [2][3]. Group 2: Challenges and Opportunities - Hubei faces challenges such as insufficient brand recognition, weak product competitiveness, and a relatively small industry scale, which need to be addressed to enhance its tourism profile [1][3]. - The province is working on creating a robust cultural tourism brand, "知音湖北" (Zhi Yin Hubei), which aims to resonate with the cultural heritage of Hubei and attract a broader audience [8][9]. - Experts suggest that Hubei should focus on developing unique tourism products and enhancing marketing strategies to avoid homogenization and foster a distinctive identity [9][12]. Group 3: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote its unique cultural resources, such as the Yangtze River culture and Chu culture [6][8]. - The province aims to build a comprehensive tourism ecosystem by integrating cultural, commercial, and travel sectors, and by creating a modern tourism industry system [3][12]. - Hubei is also focusing on attracting tourists through targeted marketing campaigns and partnerships, both domestically and internationally, to increase its visibility and appeal [12][13]. Group 4: Long-term Vision - The long-term vision for Hubei's tourism industry includes transforming from a resource-rich province to a tourism powerhouse, emphasizing sustainable development and high-quality service [1][5]. - The government is encouraged to create favorable conditions for private sector investment in tourism, enhancing the overall quality and diversity of tourism offerings [13][14]. - Building emotional connections with visitors and providing exceptional service experiences are seen as crucial for attracting and retaining tourists in the competitive tourism market [15].

Core Viewpoint - Hubei is actively developing into a world-renowned cultural tourism destination, integrating culture and technology to enhance visitor experiences and drive economic growth [1][2][4]. Group 1: Industry Development - Hubei's cultural tourism industry is projected to reach a scale of 1 trillion yuan, with significant growth in visitor numbers and revenue [2][4]. - In 2024, Hubei is expected to receive 873 million tourists, a year-on-year increase of 13%, generating a total tourism revenue of 901.16 billion yuan, up 18.8% [4]. - The cultural and related enterprises in Hubei are anticipated to achieve revenues exceeding 527 billion yuan in 2024, reflecting a growth rate of 9.9%, outpacing the national average by 3.9 percentage points [4]. Group 2: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote the integration of culture and tourism [6][7]. - The province has launched eight major actions to strengthen cultural resources, improve tourism services, and upgrade the cultural tourism industry [7]. - Hubei aims to achieve a comprehensive tourism revenue of over 1.3 trillion yuan by 2027 and over 2 trillion yuan by 2030, with significant growth in cultural enterprise revenues [8]. Group 3: Technological Integration - The integration of technology in cultural tourism is highlighted by the use of robots, VR equipment, and interactive cultural performances during events [2][3]. - Hubei is focusing on "Cultural + Technology" and "Cultural + Ecology" models to enhance the visitor experience and expand its international marketing efforts [1][2]. Group 4: Project Development - In the first quarter of this year, Hubei planned 455 new cultural tourism projects with a total investment of 294.64 billion yuan, indicating a robust pipeline for future growth [5]. - The province has signed contracts for 211 projects with a total value of 123.9 billion yuan, contributing to a positive cycle of planning, signing, construction, and operation [5].