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盒马加速扩张!年内新店近百家,门店总数将突破500大关
Sou Hu Cai Jing· 2025-08-07 11:02
Group 1 - Hema Fresh announced an ambitious expansion plan to add nearly 100 new stores and expand its business coverage to over 50 new cities within the fiscal year, aiming to surpass 500 total stores [1] - CEO Yan Xiaolei expressed confidence in the vast potential of China's domestic consumption market, emphasizing the core mission of meeting consumer demands for a better life and the importance of quality products and excellent service as key competitive advantages [1] - In the past year, Hema adjusted its business focus to concentrate on Hema Fresh and community discount stores, gradually exiting exploratory projects like X membership stores, leading to rapid expansion in cities such as Taizhou, Suzhou, Tianjin, Tangshan, and Suining [1] Group 2 - Hema ranked among the top three in the "2024 China Supermarket Top 100 List," marking a new growth phase and solidifying its position as a benchmark enterprise in China's retail sector [2] - Since opening its first store in Shanghai in 2016, Hema Fresh has redefined supermarket standards with its unique offerings, including seafood, short-shelf-life fresh products, quick-cook meals, self-checkout, and an integrated online-offline business model [2] - As of the end of March this year, Hema had established over 420 stores across more than 50 cities in regions such as North China, East China, South China, and Southwest China, demonstrating strong market appeal and brand influence [2]