Core Viewpoint - White Elephant is facing multiple challenges, including a trademark controversy and issues with its pricing strategy, which have led to a trust crisis among consumers and distributors [1][3][4]. Trademark Controversy - The packaging of White Elephant's "Duoban" series still displays "Duoban" as a registered trademark, despite consumer concerns about potential misleading advertising [3][4]. - White Elephant issued an apology and explained that the "Duoban" products were intended to differentiate larger portion sizes from regular ones, but acknowledged the confusion caused [3][4]. - The company announced plans to rename the "Duoban" series and cease production of the original packaging within the month [3][4]. Pricing Issues - There is a discrepancy between online retail prices and offline distributor prices, with some distributors reporting losses due to identical pricing [5][6]. - A distributor noted that the costs associated with logistics and storage often lead to losses for offline distributors, although not all distributors are affected [5][6]. - Analysts suggest that the lack of a balanced pricing strategy between online and offline channels could harm distributor relationships and market stability [6][8]. Channel Strategy - White Elephant has shifted its focus towards online sales, which previously accounted for less than 5% of revenue in 2019, but has since become a priority [7][8]. - The company established an independent e-commerce entity and has been actively engaging in various online platforms to enhance its digital presence [7][8]. - Despite the growth in online sales, balancing the pricing strategy between online and offline channels remains a critical issue for the company's future [8].

文 | 邢初 编辑 | 何子维 视觉 | 诺言 一头利落的短发，戴着墨镜，弹着吉他，在舞台上摇滚范十足——随着《浪姐6》的热播，一位姐姐多 次登上热搜——她就是蒋一侨，香飘飘创始人蒋建琪的千金。 蒋一侨的出现预示着，20年前的"茶饮鼻祖"香飘飘正在高调重回公众视线。 而不久前，在号称"中国最贵"的四川成都春熙路，一家"香飘飘奶茶线下店"开业活动引发关注。多名身 高模样出众的年轻男店员，站在店外迎客。 更引人瞩目的是，成都门店开业之前，香飘飘发布了店员招聘信息， 要求"身高 180cm以上、空乘专业 优先、气质形象佳"。 香飘飘门店的年轻店员们/图源：社交媒体截图 开业当天，门店秒变"男模秀场"。帅哥店员冲泡奶茶时，被人们围得水泄不通。 成都并不是香飘飘开设第一个线下店的城市。今年初，香飘飘"地球首家奶茶店"在杭州西湖畔的湖滨银 泰开业，虽然只运营20多天，但第一天就大排长龙，店面浪漫有格调，泡茶师帅气吸睛。 这些容貌出众的年轻男性，在现场做的并不是现制调配奶茶，而是用茶包进行泡制。要知道，作为中国 杯装奶茶鼻祖，香飘飘做的就是植脂末冲泡的"奶茶"，原本是没有茶叶的。 历来以冲泡勾兑奶茶为特色的香飘飘，一时间喊 ...