如何在日趋同质化的家电家居行业中，打造出一款现象级"网红"爆品？又如何用一款新品让原本销售排 名平平的品牌，在11.11的厮杀中逆袭到行业前3？今年11.11，大量家电家居品牌借势京东闪电新品，打 出了一场场漂亮仗。 奥维云网数据显示，今年11月3日至11月9日，在去年市场高基数和今年部分需求前置等因素作用下，国 内线上洗衣机、彩电、冰箱、空调销售额同比下滑，增长承压。 在此背景下，多款家电家居独家新品却在京东成为超级爆品，并大幅带动品牌整体销售上升。今年京东 11.11数据显示，京东家电家居闪电新品成交额同比增长150%，超2000个品牌新品增长超100%。其中， 现象级"网红"产品统帅三筒洗衣机达成了京东首发8个月销量超20万台的里程碑，品牌销售额超去年全 年；卡萨帝烟灶11.11销售额超去年全年；黑白调P3电脑椅双11狂销超25000把，驱动品牌家具品类排名 同比猛升3位。LA MARZOCCO咖啡机micra系列双十一狂销超千万，驱动品牌咖啡机品类排名同比猛 升12位。石头洗地机A30 Pro Steam洗地机双十一成交破亿，品牌洗地机排名同比猛升3位。 "好产品的共创机制、创新的运营能力是我们'打爆 ...

如何在日趋同质化的家电家居行业中，打造出一款现象级 "网红"爆品？又如何用一款新品让原本销售排名平平的 品牌，在11.11的厮杀中逆袭到行业前3？今年11.11，大量家电家居品牌借势京东闪电新品，打出了一场场漂亮 仗。 "好产品的共创机制、创新的运营能力是我们'打爆'新品的两大关键点。"京东洗衣机资深采销鑫姐向第一财经表 示，今年11.11多款"首发即爆"的家电家居新品均是京东和品牌独家共建产品，京东深度参与用户洞察、产品打 磨、供应链赋能以及营销策划等环节，实现了品牌、用户和平台的"三赢"。 "按原本路径升级"，并非一定是"好产品" 限量款 LABUBU、固体杨枝甘露、奶皮子糖葫芦……相较于这些迭代迅猛、自带话题感的快消品，高决策门槛、 长使用周期的家电家居行业，往往难有一件出圈的网红产品。 "统帅三筒洗衣机可以说是近年来大家电里的'大网红'。"在鑫姐看来，打造这一网红单品的初衷，是开发一款好产 品。 怎么才算得上一款 "好产品"？鑫姐认为，能满足用户最核心需求的产品才能称之为"好产品"，"不是简单地升级原 本技术路径，（这种做法）也可能和用户的实际需求错位。" 奥维云网数据显示，今年 11月3日至11月9 ...

Core Insights - Stone Technology is leading the global smart cleaning market with its innovative technology and strong brand presence, particularly in the Korean market where it has gained significant recognition [1][2]. Group 1: Market Position and Performance - Stone Technology holds over 50% market share in the Korean vacuum cleaner market and over 70% in the high-end segment, achieving first place in consumer satisfaction rankings [2]. - As of mid-2025, Stone Technology's products are available in over 170 countries, leading the global cleaning robot market with a 15.2% market share and a 20.7% share in the core vacuum cleaner category [2]. Group 2: Innovation and R&D - The company invested 685 million yuan in R&D in the first half of 2025, accounting for 8.67% of its revenue, which is significantly higher than the industry average, with a year-on-year increase of 67.28% [3]. - Stone Technology has accumulated 4,694 patents and software copyrights, focusing on key areas such as navigation and obstacle avoidance [3]. Group 3: Supply Chain and Manufacturing - The Huizhou smart manufacturing factory, operational since April 2023, has produced over 2.32 million units by the end of 2024, showcasing high operational efficiency and production capacity [4]. - The factory employs AI-driven systems to optimize production processes, ensuring consistent quality across products shipped globally [4]. Group 4: Globalization Strategy - Stone Technology's approach to globalization emphasizes continuous technological innovation and deep market insights, setting a benchmark for other Chinese companies aiming for international expansion [5].

Core Insights - Stone Technology is a leading player in the global smart cleaning appliance sector, showcasing its innovative capabilities and expanding its market presence internationally [1][5] - The company has achieved significant market share in South Korea, with over 50% in the vacuum robot market and more than 70% in the high-end segment [2] - Stone Technology's commitment to R&D is evident, with a 67.28% year-on-year increase in investment, totaling 685 million yuan, which is significantly above the industry average [3] Group 1: Market Performance - Stone Technology has established a strong foothold in the South Korean market, entering over 40 top department stores and covering more than 300 Himart locations [2] - As of mid-2025, the company has a global market share of 15.2% in the cleaning robot sector and 20.7% in the vacuum robot category, maintaining its position as the global leader [2] Group 2: Innovation and Technology - The flagship G30 Space Exploration model features a world-first five-axis folding bionic arm, marking a significant advancement in cleaning technology [3] - The A30 Pro Steam floor washer introduces a dual-effect cleaning design using steam and hot water, effectively addressing tough cleaning challenges [3] Group 3: Supply Chain and Manufacturing - The Huizhou smart manufacturing plant, operational since April 2023, has produced over 2.32 million units by the end of December 2024, demonstrating high operational efficiency [4] - AI-driven systems in the factory optimize production paths and enhance execution efficiency, ensuring consistent quality across products shipped to over 170 countries [4] Group 4: Global Strategy - Stone Technology's approach to globalization emphasizes continuous technological innovation and deep market insights, setting a benchmark for other Chinese brands [5] - The company's success in international markets is complemented by positive growth in domestic sales, highlighted by strong performance during promotional events [4]