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领跑智能清洁全球市场,石头科技以综合实力铸就出海"护城河"
Ge Long Hui· 2025-10-28 08:53
(原标题:领跑智能清洁全球市场,石头科技(688169.SH)以综合实力铸就出海"护城河") 作为全球智能清洁电器领域的标杆,石头科技正以行业领先的技术实力走进全球数千万家庭,成为中国科技企业以创新为驱动、拓展全球市场的 生动缩影。在新华社近期发布的报道《从中国车间到亚太客厅 扫地机器人出海"圈粉"记》中,石头扫地机器人通过机械臂"炫技",在韩国引发广 泛赞誉。 深耕本土化运营,全方位实力打造品牌出海标杆 面对新的文化背景、市场环境,企业出海往往风险与机遇并存。韩国消费电子市场竞争激烈,消费者对产品品质、创新性及售后服务要求严苛, 中国品牌进入韩国消费市场所面临的挑战不言而喻。 石头科技亚太销售负责人李平向新华社记者介绍:"我们会根据不同市场需求设计产品"。 同时在渠道拓展方面,石头科技精准布局入驻乐天、新 世界、现代等40多家顶级百货店,并对韩国最大的线下家电商超Himart超300家门店实现全面覆盖,精准触达主流消费人群。 这些本土化运营动作取得了丰硕的成果。据美国IDC研究公司数据,在韩国扫地机器人市场,石头科技以超过50%的市场份额稳居第一,在高端 细分市场的占有率超过七成。此外,石头科技先后获得"2 ...
领跑智能清洁全球市场,石头科技(688169.SH)以综合实力铸就出海"护城河"
Ge Long Hui· 2025-10-28 08:36
Core Insights - Stone Technology is a leading player in the global smart cleaning appliance sector, showcasing its innovative capabilities and expanding its market presence internationally [1][5] - The company has achieved significant market share in South Korea, with over 50% in the vacuum robot market and more than 70% in the high-end segment [2] - Stone Technology's commitment to R&D is evident, with a 67.28% year-on-year increase in investment, totaling 685 million yuan, which is significantly above the industry average [3] Group 1: Market Performance - Stone Technology has established a strong foothold in the South Korean market, entering over 40 top department stores and covering more than 300 Himart locations [2] - As of mid-2025, the company has a global market share of 15.2% in the cleaning robot sector and 20.7% in the vacuum robot category, maintaining its position as the global leader [2] Group 2: Innovation and Technology - The flagship G30 Space Exploration model features a world-first five-axis folding bionic arm, marking a significant advancement in cleaning technology [3] - The A30 Pro Steam floor washer introduces a dual-effect cleaning design using steam and hot water, effectively addressing tough cleaning challenges [3] Group 3: Supply Chain and Manufacturing - The Huizhou smart manufacturing plant, operational since April 2023, has produced over 2.32 million units by the end of December 2024, demonstrating high operational efficiency [4] - AI-driven systems in the factory optimize production paths and enhance execution efficiency, ensuring consistent quality across products shipped to over 170 countries [4] Group 4: Global Strategy - Stone Technology's approach to globalization emphasizes continuous technological innovation and deep market insights, setting a benchmark for other Chinese brands [5] - The company's success in international markets is complemented by positive growth in domestic sales, highlighted by strong performance during promotional events [4]