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2025年“618”临近,石头科技多线并进构筑智能家居生态
Zheng Quan Zhi Xing· 2025-06-13 08:10
"当下对于石头科技而言,保持市占率,以及产品和技术的领先位置很重要。"一位机构投资者近期对记 者表示。 事实上,从2024年以来,石头科技的确采取了更为积极的市场策略,并加大研发投入。 2024年,石头扫地机器人在全球市场以16%的销量市场份额和22.3%的销额市场份额,夺得全球销量销 额的双料第一。 2025年,石头科技继续加大研发投入,并推出了多款领先于市场的新品。这些新品也继续斩获多项大 奖,如扫地机斩获"京东扫地机器人热卖榜TOP1"、"天猫扫地机热销榜TOP1"等奖项;而在洗地机领 域,石头科技旗下的A30Pro Steam则斩获3月京东新品榜单TOP1。 新品带动了业绩上涨。4月底,石头科技发布的一季报数据显示,公司一季度营业收入为34.28亿元,较 上年同期增长86.22%;归属于上市公司股东的净利润为2.67亿元。 洗衣机与洗地机:双轮驱动,市场表现亮眼 当下,家电"以旧换新"补贴政策持续发力,叠加近期电商平台的"618"促销活动,进一步激发了消费者 的购买欲望,释放了清洁电器等家电产品的消费潜能。 4月21日石头科技发布了万元以内唯一双绿标洗烘套装Z1Max系列,该系列产品共计三款,分别为 ...
石头科技一季度延续营收大涨势头,或将引发智能制造行业新一轮革命
Zheng Quan Zhi Xing· 2025-04-30 03:31
Core Viewpoint - Stone Technology has shifted its strategy from a high-profit model to a high-revenue model, focusing on market share expansion and product diversification, as evidenced by its significant revenue growth in recent quarters [2][3]. Group 1: Financial Performance - In Q1 2025, Stone Technology reported revenue of 3.428 billion yuan, an increase of 86.22% year-on-year, with a net profit attributable to shareholders of 267 million yuan [1]. - The company’s revenue growth is attributed to an enriched product and pricing matrix, along with optimized sales structures that boosted both domestic and international revenues [1][2]. - The revenue growth trend has been consistent, with Q3 2024 showing an 11.91% increase, Q4 2024 a 66.54% increase, and Q1 2025 an 86.22% increase compared to the same periods in the previous year [2]. Group 2: Market Strategy - Stone Technology is actively enhancing its market presence by increasing marketing investments and expanding into the smart appliance sector, aiming for diversified product lines [3][5]. - The company has achieved significant market share in the domestic online washing machine and floor cleaning machine markets, with respective year-on-year increases of 9.33 percentage points and 1.02 percentage points [3]. Group 3: Product Development and Innovation - In Q1 2025, Stone Technology invested 266 million yuan in R&D, marking a 36.9% increase year-on-year, to strengthen its core brand competitiveness [1]. - The company has introduced innovative products, such as the G30Space exploration version of the robot vacuum, showcasing advancements in technology at major trade shows [4]. Group 4: Industry Impact - The aggressive market actions taken by Stone Technology in 2025 are expected to create a "catalyst effect" in the smart home industry, potentially leading to a new wave of innovation among traditional players [5].