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奋进的河南——决胜“十四五”·文脉润新章丨以多元创新激活文化资源
He Nan Ri Bao· 2025-11-28 23:25
Core Insights - The article highlights the innovative approaches taken by Henan's cultural and tourism sector to activate cultural resources and enhance visitor experiences through diverse and engaging activities [1][4]. Group 1: Cultural and Tourism Development - Henan's cultural tourism is focusing on transforming local culture into tangible consumer experiences, as seen in the Zhengzhou Erqi Mifang Creative Street, which has evolved from a grain storage facility into a vibrant cultural hub [1][4]. - The provincial cultural and tourism department has recognized 12 new provincial-level tourism and leisure districts, including Zhengzhou Erqi Mifang Creative Street and Luoyang Longmen Ancient Street, emphasizing the importance of culture as a core competitive advantage [1][2]. Group 2: Visitor Engagement and Economic Impact - During the recent National Day and Mid-Autumn Festival, the Shandong province's tourism revenue reached 6.896 million yuan, with a 123.27% increase in visitor numbers compared to the previous year [2]. - The New Mi Zhongqiang Light Year Street attracted over 9.22 million visitors in the first half of the year, with cultural experience activities accounting for over 60% of its offerings [2]. Group 3: Promotion and Outreach Strategies - Henan's "Follow the Drama to Tour Central Plains" initiative aims to convert theater audiences into tourists, with targeted promotional activities in key markets such as Shandong, which is expected to become the top source of visitors from outside the province [3][4]. - The province is leveraging partnerships with major online travel agencies to enhance its outreach in long-distance markets, including the Yangtze River Delta and the Guangdong-Hong Kong-Macau Greater Bay Area [3]. Group 4: Future Prospects - The "14th Five-Year Plan" emphasizes the integration of cultural and tourism sectors, focusing on four major super IPs: "Home in Henan," "Yellow River," "Ancient Capitals of China," and "Chinese Kung Fu," aiming to elevate the brand's influence nationally [4]. - The ongoing efforts in cultural innovation and immersive experiences are expected to create more vibrant cultural tourism scenes in Henan, showcasing the region's rich heritage [4].
看海、读诗、非遗体验成文旅新标签 海岛焕新“向海而生”书写海洋经济新答卷
Yang Shi Wang· 2025-08-23 02:58
Core Insights - Dongshan Island is leveraging its rich marine resources and unique Minnan culture to become a popular tourist destination, with visitor numbers expected to exceed one million in 2024 [1][27]. Group 1: Tourism Development - Dongshan Island features iconic attractions such as the Wind Moving Stone and the Wen Gong Temple, enhancing its appeal as a tourist destination [4][7]. - The island boasts over 180 kilometers of coastline, with Nanjin Bay being a natural venue for water sports, suitable for sailing activities for more than 250 days a year [10]. - Various water sports bases have been established since 2018, contributing to the local tourism economy [10]. Group 2: Cultural and Recreational Activities - In addition to sailing, Dongshan Island offers activities like surfing, marine education experiences, and fishing village life, which have stimulated local businesses such as homestays and restaurants [12]. - The island has become a popular filming location for over 20 films and TV shows, turning local fishermen's homes into trendy spots for visitors [18]. - The integration of local crafts and storytelling into tourism has created new cultural experiences, attracting significant visitor numbers to villages like Aojiao and Nanpu [27]. Group 3: Economic Impact - The local economy is benefiting from the influx of tourists, with Aojiao village expecting 200,000 visitors and Nanpu village attracting 150,000 in 2024 [27]. - The night squid fishing experience, unique to Dongshan, showcases the island's marine resources and offers tourists an engaging way to connect with local fishing traditions [32]. - The island's development reflects a broader trend of utilizing marine resources to drive economic growth, encapsulated in the phrase "writing a new answer sheet for the marine economy" [34].