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新春走基层丨从“春节红”到“春季热” 海口旅文市场持续升温
Zhong Guo Xin Wen Wang· 2026-02-24 06:31
Core Insights - Haikou, as the core leading area of Hainan Free Trade Port, achieved impressive tourism results during the 2026 Spring Festival holiday, receiving 2.4695 million visitors, a year-on-year increase of 14.46%, and generating total visitor spending of 3.627 billion yuan, up 18.61% year-on-year [1] Group 1: Tourism Growth - The surge in inbound tourist numbers is attributed to Hainan's visa-free and customs facilitation policies, along with increased international flight routes, leading to a "blowout" growth in visitor numbers during the Spring Festival [1] - Haikou has become one of the top ten destinations favored by foreign tourists, according to data from Qunar [1] Group 2: Cultural and Festive Activities - To extend the Spring Festival's "good start" into a "tourism golden season" throughout spring, Haikou is planning a series of festive activities, including the 18th Wan Chun Festival, which will run until March 3, featuring 23 performances and cultural displays open to the public [2] - Various theme parks and scenic spots in Haikou are launching unique events, such as the "First National Tide Intangible Cultural Heritage Temple Fair" at Hainan Changying Fantasy Park and immersive performances at the Movie Town in the Mission Hills Resort [2] Group 3: Future Events and Cultural Integration - Following the Spring Festival, Haikou will host a series of cultural events, including the 2026 Lantern Festival Fireworks Gala and the 25th Haikou Xianfu Cultural Festival, integrating traditional customs with contemporary cultural elements [3] - Haikou aims to transform the Spring Festival's success into a sustained tourism boom throughout spring by diversifying its product offerings and continuously hosting festive activities [3]
看海、读诗、非遗体验成文旅新标签 海岛焕新“向海而生”书写海洋经济新答卷
Yang Shi Wang· 2025-08-23 02:58
Core Insights - Dongshan Island is leveraging its rich marine resources and unique Minnan culture to become a popular tourist destination, with visitor numbers expected to exceed one million in 2024 [1][27]. Group 1: Tourism Development - Dongshan Island features iconic attractions such as the Wind Moving Stone and the Wen Gong Temple, enhancing its appeal as a tourist destination [4][7]. - The island boasts over 180 kilometers of coastline, with Nanjin Bay being a natural venue for water sports, suitable for sailing activities for more than 250 days a year [10]. - Various water sports bases have been established since 2018, contributing to the local tourism economy [10]. Group 2: Cultural and Recreational Activities - In addition to sailing, Dongshan Island offers activities like surfing, marine education experiences, and fishing village life, which have stimulated local businesses such as homestays and restaurants [12]. - The island has become a popular filming location for over 20 films and TV shows, turning local fishermen's homes into trendy spots for visitors [18]. - The integration of local crafts and storytelling into tourism has created new cultural experiences, attracting significant visitor numbers to villages like Aojiao and Nanpu [27]. Group 3: Economic Impact - The local economy is benefiting from the influx of tourists, with Aojiao village expecting 200,000 visitors and Nanpu village attracting 150,000 in 2024 [27]. - The night squid fishing experience, unique to Dongshan, showcases the island's marine resources and offers tourists an engaging way to connect with local fishing traditions [32]. - The island's development reflects a broader trend of utilizing marine resources to drive economic growth, encapsulated in the phrase "writing a new answer sheet for the marine economy" [34].