Core Viewpoint - The controversy surrounding Zhao Lusi, a celebrity promoting agricultural products, has escalated due to food safety concerns linked to the brand she endorses, which is associated with a factory that has a history of food safety issues [1][10]. Group 1: Product and Brand Details - Zhao Lusi promoted products such as dried apples and apple juice, produced by a food manufacturer in Sichuan [3]. - The apple juice is marketed as "100% NFC" (Not From Concentrate) and is priced at nearly 10 yuan per can, significantly higher than other brands that sell for around 3 yuan [12][14]. Group 2: Food Safety Issues - The manufacturer has faced multiple food safety allegations, including a severe incident last year where a consumer found foreign objects in a product, leading to claims of it being a counterfeit item [6][8]. - In 2023, the manufacturer was found to have exceeded acceptable levels of microbial counts in their products during official inspections, raising further concerns about their food safety practices [10]. Group 3: Public Reaction and Response - Consumers have expressed concerns about the safety of the products promoted by Zhao Lusi, questioning whether they can pass food safety inspections given the manufacturer's history [14]. - Zhao Lusi responded to the controversy by stating that all procedures were followed and thanked her fans for their support, indicating a level of confidence in her choices despite the backlash [19].

Core Points - The article discusses a peculiar phenomenon regarding wild crushed ice that has gained attention online, revealing it is not safe for consumption [1][3][26] - It highlights the concept of "Chinese culinary urban legends," where seemingly edible items may not be what they appear [27][52] Group 1 - A social media post revealed the existence of wild crushed ice on a mountain slope, appearing fresh and intact, but lacking any nearby convenience stores or refrigeration [4][7][8] - The ice is actually used for cooling pigs, serving as a temporary measure for heat stress in small-scale farming [11][21] - The phenomenon has led to a mix of reactions online, with some expressing despair over the revelation [20][26] Group 2 - The article draws parallels with other urban legends, such as "iced tea under a tower crane," which appears inviting but is actually a byproduct of construction site practices [29][32] - Another example includes "beef jerky on the tracks," which is a result of train toilet systems lacking storage, leading to waste being left on the tracks [40][42] - The central theme of these legends is that in a culture that reveres food, any seemingly edible item that is untouched by people likely has an unusual or concerning backstory [52]