Core Insights - The article highlights the successful harvest of "Qixian Su Pear," a fruit with a long cultivation history in Qixian, Shanxi, which is leveraging technology and brand upgrades to contribute to rural revitalization [1][2]. Industry Overview - Qixian has been recognized as "China's Hometown of Su Pear" and one of the "Top Ten Pear Production Counties" in China due to its favorable natural conditions, including deep soil, ample sunlight, and significant temperature differences between day and night [1]. - The total planting area for pears in Qixian is 71,300 acres, with Su Pears accounting for 89.2% of this area [1]. Technological Advancements - Qixian is investing in three key projects for 2024, including a 5 million yuan smart industry park, a 90,000 yuan selenium-rich pear base project, and an 8 million yuan brand-building project [2]. - Modern agricultural technologies such as drones and mist sprayers are widely used, along with green pest control techniques, enhancing the efficiency and quality of pear production [2]. Market and Export Performance - Over 100,000 acres of Su Pears have received pollution-free certification, with 12,000 acres passing GAP certification, and products are exported to over 50 countries and regions, generating over 100 million yuan in export revenue in 2023 [3]. - The county's agricultural output value from Su Pears exceeds 30%, making it a vital industry for local economic development [3]. Brand Development and Financial Support - The brand logo for Qixian Su Pear was launched at the Shanghai International Fruit and Vegetable Expo in November 2024, enhancing brand recognition through various promotional platforms [3]. - Financial support includes a "Su Pear Loan" with a credit limit of 3 million yuan per household, totaling over 70 million yuan in guaranteed loans, alongside annual government support of 5 million yuan [3].

Core Viewpoint - The article highlights the successful harvest season of the "Chinese Pear Kingdom" in Qixian, Shanxi, where the production of fragrant Su Pears is contributing to increased income for local farmers [3][4]. Group 1: Harvest and Production - Qixian is experiencing a fruitful harvest season for Su Pears, with farmers actively engaged in picking, sorting, and packaging the pears for distribution across the country [3]. - The total production of Su Pears in Qixian is expected to reach 160,000 tons this year, establishing it as a significant geographical indication product and a key industry for the region [6]. Group 2: Agricultural Practices and Technology - The local government has implemented modern agricultural practices, including the use of mist sprayers and drones, to ensure precise management of Su Pear cultivation [4]. - Collaboration with Shanxi Agricultural University has led to the introduction and improvement of Su Pear varieties, enhancing the quality and market competitiveness of the pears [4]. Group 3: Market and Economic Impact - The quality of Qixian Su Pears, characterized by their golden color, thin skin, juicy flesh, and uniform size, has made them popular in southern markets and supermarkets [4][7]. - The development of the pear industry has significantly boosted the income of local farmers, injecting vitality into rural development and enhancing the overall economic landscape of the area [6]. Group 4: Future Plans - Future initiatives include increasing the application of technology in orchards, extending the Su Pear industry chain, and developing processed products such as pear wine, pear syrup, and canned pears to enhance added value [6].