Core Insights - The article highlights the successful harvest of "Qixian Su Pear," a fruit with a long cultivation history in Qixian, Shanxi, which is leveraging technology and brand upgrades to contribute to rural revitalization [1][2]. Industry Overview - Qixian has been recognized as "China's Hometown of Su Pear" and one of the "Top Ten Pear Production Counties" in China due to its favorable natural conditions, including deep soil, ample sunlight, and significant temperature differences between day and night [1]. - The total planting area for pears in Qixian is 71,300 acres, with Su Pears accounting for 89.2% of this area [1]. Technological Advancements - Qixian is investing in three key projects for 2024, including a 5 million yuan smart industry park, a 90,000 yuan selenium-rich pear base project, and an 8 million yuan brand-building project [2]. - Modern agricultural technologies such as drones and mist sprayers are widely used, along with green pest control techniques, enhancing the efficiency and quality of pear production [2]. Market and Export Performance - Over 100,000 acres of Su Pears have received pollution-free certification, with 12,000 acres passing GAP certification, and products are exported to over 50 countries and regions, generating over 100 million yuan in export revenue in 2023 [3]. - The county's agricultural output value from Su Pears exceeds 30%, making it a vital industry for local economic development [3]. Brand Development and Financial Support - The brand logo for Qixian Su Pear was launched at the Shanghai International Fruit and Vegetable Expo in November 2024, enhancing brand recognition through various promotional platforms [3]. - Financial support includes a "Su Pear Loan" with a credit limit of 3 million yuan per household, totaling over 70 million yuan in guaranteed loans, alongside annual government support of 5 million yuan [3].