Core Viewpoint - The rising trend of "dampness removal" among young people has created a booming market, with a market size nearing 68 billion yuan, driven by social media discussions and consumer interest in health and wellness products [4][12][16]. Group 1: Market Dynamics - The popularity of "dampness removal" has led to significant sales increases for related products, such as foot patches and red bean coix seed drinks, with monthly sales exceeding 10,000 for some items [4][15]. - The market for dampness-related products has seen an annual growth rate of 213% from 2019 to 2023, indicating a strong consumer demand for these health products [16]. - Over one-third of the post-90s and post-00s generations do not oppose the commercialization of health products, viewing it as entertaining and engaging [12]. Group 2: Consumer Behavior - Young consumers are increasingly self-diagnosing their health issues, often attributing various ailments to "excess dampness," despite having no clear medical indicators [6][10]. - The concept of "dampness" has become a catch-all explanation for various health concerns, leading to a rise in consumer spending on related health products and treatments [24][30]. - Consumers are willing to invest significantly in dampness removal treatments, with some individuals spending at least 1,500 yuan monthly on therapies like moxibustion and traditional Chinese medicine [11]. Group 3: Industry Challenges - The industry lacks standardized regulations and many products are marketed without sufficient clinical evidence, with less than 40% of products providing third-party efficacy testing [21][22]. - The market is characterized by a high degree of imitation and low barriers to entry, with many brands relying on low-cost OEM production rather than developing proprietary products [22]. - The concept of "dampness" is complex and varies in treatment approaches, leading to potential misdiagnosis and ineffective treatments for consumers [20][19]. Group 4: Cultural Context - The trend of dampness removal reflects broader societal anxieties about health, with many young people seeking clear solutions to their health concerns in a fast-paced lifestyle [29][31]. - The rise of health anxiety has shifted focus from "supplementing" to "removing excess," aligning with modern consumer behavior that favors tangible health benefits [27][30]. - The marketing of dampness removal products often capitalizes on emotional and psychological factors, suggesting that removing dampness can alleviate various life stresses [24][25].