（文/霍东阳 编辑/张广凯） 曾发布视频质疑胖东来，称其涉嫌"低成本玉石高价销售牟取暴利"而被胖东来告上法庭的网红"柴怼怼"，近日再起风波。 9月10日，据大象新闻报道，柴怼怼（本名柴向前）等人于9月8日被温州市平阳县公安局警方带走调查，案由系涉嫌生产、销售伪劣产品罪。 今年4月，"柴怼怼"发布视频称，胖东来所售玉石"成本仅几百元，售价却高达几千甚至数万元"，并称"胖东来三万元的玉石品质不如其他商家三千元的产 品"，公开贬低胖东来的商品质量，同时宣传自家玉石产品更具性价比。 不过，平阳县市监局相关工作人员曾向媒体透露，今年4月，该局接到了大批关于该祛湿茶的投诉，经过走访调查，发现商家在销售时存在夸大宣传等情 况，目前已按照虚假宣传立案查处，"对于已经销售且未使用的祛湿茶，要求商家对消费者作退货处理。" 7月，柴向前妻子肖某为法人的公司平阳县小丫茶饮因虚假宣传、销售无标签产品等被罚款22万元。 4月25日，胖东来以"商业诋毁"和"名誉权侵权"为由，对柴怼怼正式提起诉讼，向其索赔不低于500万元。胖东来还公布了今年一季度的销售数据，回应称和 田玉在1月至3月期间的销售额为2190万元，毛利率为20%，仅占珠宝部销 ...

Group 1 - The influencer "Chai Dui Dui" (real name Chai Xiangqian) and associates are under investigation by the Pingyang County Public Security Bureau for allegedly producing and selling counterfeit products [1] - Multiple consumers have reported issues, leading to the police investigation, confirming the situation [1] - A consumer named Ms. Zhang is involved in two civil lawsuits against companies associated with "Chai Dui Dui," with hearings scheduled for September 11 [2] Group 2 - Ms. Zhang claims to have spent 3,596 yuan on "Qi Shi Tea" based on false health claims, leading to health complications and hospitalization [2] - She also alleges that after paying 8,000 yuan to join a wine sales program, she faced issues with refunds and product delivery [2] - Ms. Zhang is seeking triple compensation and 3,000 yuan for emotional distress in her lawsuits [3] Group 3 - The Pingyang County Market Supervision Administration previously fined the company associated with "Chai Dui Dui" 220,000 yuan for false advertising and selling unlabelled products [3] - The company has faced multiple legal challenges, including a defamation lawsuit from a competitor, "Pang Dong Lai," for disparaging remarks made by "Chai Dui Dui" [3][5] - The company has been penalized for advertising containing false content, resulting in fines totaling 6,000 yuan [7]

Core Viewpoint - The article discusses the rising trend of "dampness removal" among young people in China, highlighting its popularity on social media and the significant market response, with a market size nearing 68 billion yuan [6][13][27]. Group 1: Market Dynamics - The market for dampness-related products has seen explosive growth, with a reported annual increase of 213% from 2019 to 2023 [16]. - Products such as foot patches and herbal teas claiming to remove dampness are experiencing high sales, with some foot patches selling over 10,000 units monthly [6][16]. - The overall market size for dampness-related products is approaching 68 billion yuan, indicating a substantial consumer interest and investment potential [6][16]. Group 2: Consumer Behavior - Young women aged 18 to 34 are the primary drivers of the dampness removal trend, actively sharing various methods on social media platforms [4][6]. - Many consumers are self-diagnosing their health issues as "dampness," often without medical consultation, leading to a rise in demand for related products [7][12]. - The perception of dampness as a health issue has become a cultural phenomenon, with individuals attributing various health problems to "dampness" [18][24]. Group 3: Industry Challenges - The industry is characterized by a lack of standardization and regulation, with many products relying on low-cost OEM manufacturing [19]. - A significant portion of marketed dampness products lacks third-party efficacy testing, raising concerns about their actual health benefits [18][19]. - The concept of "dampness" is complex, and many products may not be suitable for all consumers, potentially leading to adverse effects [18][19]. Group 4: Cultural Context - The trend of dampness removal reflects broader societal shifts in health consciousness, moving from a focus on "supplementing" to "removing excess" in health practices [22][24]. - The rise of health anxiety, particularly among younger generations, has fueled interest in traditional remedies and alternative health practices [23][24]. - The marketing of dampness products often capitalizes on emotional and psychological factors, linking health issues to the concept of dampness [20][24].

Core Viewpoint - The rising trend of "dampness removal" among young people has created a booming market, with a market size nearing 68 billion yuan, driven by social media discussions and consumer interest in health and wellness products [4][12][16]. Group 1: Market Dynamics - The popularity of "dampness removal" has led to significant sales increases for related products, such as foot patches and red bean coix seed drinks, with monthly sales exceeding 10,000 for some items [4][15]. - The market for dampness-related products has seen an annual growth rate of 213% from 2019 to 2023, indicating a strong consumer demand for these health products [16]. - Over one-third of the post-90s and post-00s generations do not oppose the commercialization of health products, viewing it as entertaining and engaging [12]. Group 2: Consumer Behavior - Young consumers are increasingly self-diagnosing their health issues, often attributing various ailments to "excess dampness," despite having no clear medical indicators [6][10]. - The concept of "dampness" has become a catch-all explanation for various health concerns, leading to a rise in consumer spending on related health products and treatments [24][30]. - Consumers are willing to invest significantly in dampness removal treatments, with some individuals spending at least 1,500 yuan monthly on therapies like moxibustion and traditional Chinese medicine [11]. Group 3: Industry Challenges - The industry lacks standardized regulations and many products are marketed without sufficient clinical evidence, with less than 40% of products providing third-party efficacy testing [21][22]. - The market is characterized by a high degree of imitation and low barriers to entry, with many brands relying on low-cost OEM production rather than developing proprietary products [22]. - The concept of "dampness" is complex and varies in treatment approaches, leading to potential misdiagnosis and ineffective treatments for consumers [20][19]. Group 4: Cultural Context - The trend of dampness removal reflects broader societal anxieties about health, with many young people seeking clear solutions to their health concerns in a fast-paced lifestyle [29][31]. - The rise of health anxiety has shifted focus from "supplementing" to "removing excess," aligning with modern consumer behavior that favors tangible health benefits [27][30]. - The marketing of dampness removal products often capitalizes on emotional and psychological factors, suggesting that removing dampness can alleviate various life stresses [24][25].