Group 1: Mooncake Industry - The sales of mooncakes are experiencing a peak as the Mid-Autumn Festival approaches, particularly in Shanxi's Xiangning and Shenchi regions [3] - An old workshop in Xiangning has seen a 20% increase in online orders compared to last year, indicating a strong demand for local flavors among expatriates [5] - Shenchi County has 185 mooncake production enterprises, with an annual output of nearly 170 million mooncakes, creating a full industry chain that boosts local income [7] Group 2: Yangcheng Lake Crab Industry - Yangcheng Lake hairy crabs officially began harvesting on September 26, with a slight increase in production expected [8] - The crabs are generally larger this year, averaging over four ounces, and will be distributed nationwide via logistics [11] - The harvesting process was delayed by about a week due to high temperatures, but demand is anticipated to rise with the upcoming National Day and Mid-Autumn Festival [11]

Core Viewpoint - The article highlights the thriving production and sales of traditional mooncakes in Shancun County, known as the "Hometown of Northern Mooncakes" in China, particularly as the Mid-Autumn Festival approaches, with a significant emphasis on e-commerce as a sales channel [1][2]. Group 1: Product Characteristics - Shancun mooncakes are renowned for their unique qualities, including a flaky crust, rich filling, and a long shelf life, which have led to their inclusion in the Shanxi Province's intangible cultural heritage list [2][7]. - The mooncakes are made using high-quality ingredients such as Hu oil and uncontaminated deep rock water, contributing to their distinctive taste and texture [2]. Group 2: Sales and Marketing Strategies - The local company, Hong Meigui Food Co., has successfully integrated traditional craftsmanship with modern marketing strategies, achieving sales of over 2,700 boxes of mooncakes in a single night, generating revenue of 110,000 yuan [4]. - The company has increased its online promotional efforts ahead of the Mid-Autumn Festival, aiming to enhance consumer engagement by allowing them to experience the mooncake-making process [4]. Group 3: E-commerce Development - Shancun County has been actively developing its e-commerce capabilities, combining talent training with the cultivation of new e-commerce formats, including live-streaming and lifestyle services, to enhance the marketing channels for local agricultural products [6]. - The county's initiatives aim to boost the brand competitiveness of its agricultural products, increase their added value, and ultimately achieve higher economic and social benefits, contributing to rural revitalization [6].