同一袋大米，标着"优质东北大米"和"五常大米"，选哪个？ 同样一块面包，写着"纯牛奶制作"和"乌兰察布鲜牛奶烘焙"，挑哪块？ 无论最终如何选择，对许多消费者而言，后者通常更具吸引力。 当"云南勐海古树普洱"以此区别于普通普洱，当"新疆阿克苏冰糖心"借此构建苹果的品质护城河，其胜 出之处便不在于单纯的价格比拼，而在于原产地那份无法复制的独特性。 买一瓶法国波尔多红酒，买的是法国西南部的阳光与风土；选一盒武夷岩茶，买的是武夷山的云雾与匠 心。满足口腹之欲外，感受原产地的浓浓风情。情感与品质的双重加持，让消费者心甘情愿为原产地标 签支付合理溢价。 当然，这一切双向奔赴的前提，在于标签之下必有品质相符的硬核支撑。家乡的代言，绝非简单的"地 理冠名"，而是将水土优势、工艺传承与品质管控，淬炼为产品的市场竞争力，让原产地标签成为消费 者决策中可靠的"价值锚点"。好物的回馈，亦非单一的"经济输血"，而是将市场影响力转化为本地的发 展动能，让家乡的品牌名片越擦越亮。来宾甘蔗、枣庄石榴、茂名荔枝、大同黄花、柞水木耳、光山油 茶……"土特产"变为乡亲们增收致富的大产业，乡村全面振兴新图景正在希望的田野上铺展。 家乡为好物代言，赋 ...

品牌聚力，离不开人才筑基。近年来，苏州涌现一大批懂品牌、会技术、有经营理念的农业人才， 为农业产业升级、农业品牌打造注入强劲动力。活动现场，苏州市农业品牌推荐官培育活动第二阶段启 动，并向已完成首阶段学习的学员代表颁发培训证书。 市农业农村局相关负责人表示，农业品牌是农业农村现代化的重要标志。本次活动，不仅正式确立 市农业品牌联合会的行业地位，还通过人才培育、产业协同、消费促进等系列组合拳，全方位展现苏州 农业品牌建设的成果与决心。接下来，苏州将以绿色为底色、品牌为引领、品质为核心，让更多"苏字 号"优质农产品走向全国、走向世界，为打造具有全球辨识度、全国引领性、江南典型性的农业农村现 代化"苏州范式"贡献力量。 昨天（12月27日），苏州市农业品牌联合会成立大会暨一届二次会员大会召开，现场举行了市品牌 农产品包装优秀案例授牌，并启动市农业品牌推荐官培育第二阶段活动及苏州专场"品特色 寻年味"双 节促消费活动等。 品牌是推动农业高质量发展及乡村振兴建设的重要抓手。近年来，苏州农业品牌建设驶入快车道， 发布了"市特色农副产品高质量发展三年行动方案（2025～2027）"，明确以农业生产"三品一标"和农产 品"三 ...

在常熟东南隅，一座既流淌着烽火记忆、又奔涌着现代活力的古镇正悄然焕新——这里是沙家浜，一个以"红"铸魂、以"绿"塑形、以"产"强基的江南样 本。 站在"十四五"收官与"十五五"启航的历史交汇点，沙家浜，这座浸润着红色基因的水乡古镇，给出了自己的铿锵回答。 在这里，我们不仅能看到芦荡深处的烽火记忆与生态绿意，更能触摸到产业升级的强劲脉搏。2025年的沙家浜，正以"红"铸魂、以"绿"塑形、以"产"强 基，将昔日的革命热土，蝶变为今日高质量发展的活力新城。这是一场传统与现代的深情对话，更是一次自然禀赋与工业文明的深度融合，生动诠释 了"强富美高"新江苏建设的基层实践。 沙家浜镇芦荡村 主理人共创，闲置老宅蝶变为文旅新地标 "推窗是十里芦浪，闭门有半卷茶烟。"隐于芦荡村的"有戏小栈"民宿主理人这样形容自己的日常。这间融合乡村美学与红色记忆的民宿，如今一房难求。 它的走红并非偶然，而是沙家浜"主理人共创计划"结出的硕果。 今年年初，沙家浜镇整合草荡核心区、唐市古镇、沙家浜风景区三大板块，推出90余处可运营空间，面向全国招募文旅、非遗、餐饮、研学等领域的主理 人。 "我们不是简单招商，而是寻找'同路人'。"沙家浜古镇文旅 ...

Core Viewpoint - The opening of the first "Pang Dong Lai model" reform store in Tongcheng, Anhui, marks a significant step for Yonghui Supermarket in enhancing its presence in county markets, offering a new quality consumption experience to local residents [2][3]. Group 1: Store Features and Upgrades - The store covers over 2,900 square meters and has undergone a comprehensive upgrade in product structure, environment layout, and service experience [3]. - The product assortment has been significantly optimized, with 4,819 items removed and 4,932 new items added, resulting in a new product structure that aligns with over 80% of Pang Dong Lai's offerings [3]. - The fresh food section has been upgraded to include high-quality seasonal fruits and organic vegetables, ensuring traceable and safe food sources [8]. Group 2: Pricing and Product Quality - The store maintains a "high-quality and affordable" strategy, with prices for essential goods such as cabbage at 0.39 yuan per jin, Akesu apples at 3.99 yuan per jin, and live bass at 13.9 yuan each [9]. - A dedicated "Pang Dong Lai brand area" features nearly 60 popular products, allowing local consumers to access previously hard-to-find items [6]. Group 3: Customer Experience Enhancements - The shopping environment has been optimized for comfort, with wider aisles and lower shelf heights for better visibility and accessibility [15]. - Customer amenities include a rest area with free health measurement services, enhancing the overall shopping experience [18]. Group 4: Employee Welfare and Community Impact - The store has increased its staff from 91 to 145, providing improved employee benefits such as paid annual leave and profit-sharing opportunities [18]. - The opening of the Tongcheng store represents a successful implementation of the "Pang Dong Lai model" in county markets, contributing to local commercial innovation and consumption upgrades [18].

近日,央视《财经调查》栏目实地调查发现,广西"工艺皮"通过贴"新会陈皮"商标和地理标志后,摇身变 为"正宗新会老陈皮"销售。 近日,广西"工艺皮"贴标变身"新会老陈皮"持续发酵。套上地理标志就"升级",这类借地理标志"镀金"的 乱象近年来频发。重重乱象中,低价内卷下地理标志滥用问题再次敲响警钟。对此,济南大学商学院教授 朱瑾建议,推广区块链等溯源技术,建立跨区域执法协作机制,提高侵权行为的制裁强度和违法成本。 记者李苗岳致呈 李静报道 喊"低价正义"却贴标溢价 打开电商平台,直播间里售卖陈皮低价轮番轰炸,年份承诺掷地有声。但也有主播打着"正义"的名头爆料, 八成市面所谓广东新会陈皮实为广西陈皮,"品种都是一样的,没啥区别"。此类广西"工艺皮"货源充足,且 不同"年份"工艺皮本质相同,批发价均70元左右一斤,但售价随标注年份飙升——五年款定价500元/斤,十 年款更是高达1000元/斤。 随着调查深入,"新会陈皮"背后的假冒伪劣乱象浮出水面。外地种植生产的陈皮、椪柑皮等低价原料加 工品,本不符合"新会陈皮"标注要求,却被大量公开交易。借助果价差与年份虚标,部分商家的利润最高可 达成本的二十倍以上。高额利润促使许 ...

Core Insights - The "2025 Su Xin Consumption · Warm Winter Shopping Season" and Double 12 Shopping Carnival officially launched in Suzhou, aiming to boost winter consumption [1][3] Event Overview - The event is organized by the Jiangsu Provincial Department of Commerce and the Suzhou Municipal Government, with participation from nearly 15,000 commercial enterprises [3] - A "consumption market" featuring around 300 booths showcased local products, including Suzhou-style pastries and Yangcheng Lake hairy crabs, alongside immersive performances [3] Consumer Incentives - The Jiangsu Provincial Department of Commerce announced a "benefit package" including over 400 million yuan in consumption vouchers and digital RMB red envelopes, supplemented by 200-300 million yuan from banks and enterprises [5] - The maximum subsidy for automobile renewal has been raised to 10,000 yuan, and a new "Fuel Jiangsu" prize invoice activity has been launched, offering prizes up to 10,000 yuan [5] Thematic Activities - Suzhou's main venue features three major consumption IPs and eight themed activities, catering to diverse consumer needs, including family and youth [5] - Local products are being promoted through a "three-up" initiative: online platforms, supermarkets, and chain stores, enhancing accessibility for consumers [5] Future Plans - The consumption event will last until March 2026, with over 1,800 activities planned across 13 cities, each with unique themes [6] - The ongoing activities are expected to convert the "Su Xin Consumption" momentum into economic vitality for the winter season [6]

Core Insights - The successful export of Yangcheng Lake hairy crabs to Malaysia demonstrates the effectiveness of Suzhou's agricultural brand internationalization and supply chain modernization efforts [1] Group 1: Export Process - A batch of Yangcheng Lake hairy crabs was efficiently cleared by Suzhou Customs and arrived in Malaysia the next day, maintaining freshness comparable to that in Suzhou [1] - The crabs were sourced from a breeding base under the Suzhou Agricultural Development Group, adhering to GAP agricultural standards and ISO9001 quality management systems [1] Group 2: Quality Assurance - The entire breeding process utilized biological agents to regulate water quality, ensuring that each crab met the Class A standard for geographical indication products, allowing for full traceability from the lake to international markets [1] Group 3: Supply Chain and Brand Development - The Suzhou Agricultural Development Group integrated cold chain logistics and cross-border e-commerce resources to facilitate efficient customs clearance and direct delivery, establishing a stable supply chain from production to overseas markets [1] - The successful export is seen as a significant achievement in promoting the internationalization of agricultural brands and enhancing trade and cultural exchanges [1]

Core Viewpoint - The Yangcheng Lake hairy crab industry is undergoing a transformation from "disorder" to "order," with a focus on quality and brand protection through various new measures and regulations [1][5][25]. Group 1: Industry Development and Measures - The brand value of Yangcheng Lake hairy crab has reached 28.2 billion yuan, and the industry association is committed to maintaining quality advantages amid increasing competition [5][25]. - The association has implemented over 90% of the measures outlined in the 2025 development plan, including promoting high-quality ecological farming and establishing a comprehensive regulatory framework [6][20]. - A "five-in-one" anti-counterfeiting traceability system has been introduced, allowing consumers to verify the authenticity of products through various means [10][14]. Group 2: Regulatory and Service Enhancements - The establishment of local offices aims to provide precise services to members and enhance regulatory efficiency, addressing previous challenges faced by farmers [7][20]. - A new "circuit breaker mechanism" limits the number of crabs per acre to 600, ensuring sustainable farming practices and preventing misleading sales tactics [22][23]. - The association has developed a strict membership and regulatory framework, including a 14-point penalty system for violations to ensure quality control [24][25]. Group 3: Brand Protection and Market Expansion - The association has taken significant steps to combat counterfeit products and improve the industry's image, emphasizing the importance of quality over price competition [8][9][21]. - Yangcheng Lake hairy crab has begun exporting to Southeast Asian markets and is actively pursuing international brand protection and market expansion [26][27]. - Future plans include enhancing private channel regulation, developing deep processing capabilities, and increasing international visibility [26][27].

Core Insights - The Suzhou Agricultural Promotion Conference was held in Shenzhen, focusing on high-quality agricultural development in super-large cities [1] - Suzhou is recognized as the first pilot city for smart agriculture reform in China, showcasing significant achievements in agricultural modernization [1] Agricultural Achievements - Suzhou's comprehensive mechanization rate for major grain crops has reached 99%, with an agricultural technology progress contribution rate of 74.6%, the highest in the province [1] - Notable agricultural brands from Suzhou, such as "Suzhou Rice," "Suzhou Qian Shi," "Yangcheng Lake Crab," and "Dongting Mountain Biluochun," have been included in the China Agricultural Brand Directory [1] Future Goals - Suzhou aims to achieve a higher level of agricultural modernization by 2027, targeting an agricultural technology progress contribution rate of over 78% and the cultivation of 130 high-tech enterprises in the agricultural sector [1]

Core Viewpoint - The Suzhou market regulatory department is enhancing the brand image of Yangcheng Lake hairy crabs through coordinated efforts in regulation and service, aiming for dual improvements in brand protection and market order [1] Group 1: Regulatory Measures - The market regulatory bureau has formed working groups to conduct special research in trading markets and industry associations to identify regulatory challenges and implement precise supervision [2] - A development and brand enhancement plan for the Yangcheng Lake hairy crab industry has been established, guiding local regulatory departments to take action based on regional conditions [2] - Administrative guidance is provided in a tiered manner to different stakeholders, including farmers and e-commerce platforms, to promote compliance with laws and regulations [2] Group 2: E-commerce and Market Monitoring - The regulatory department has held meetings with major e-commerce platforms to optimize management rules and ensure compliance, including prohibiting misleading terms related to the brand [2][3] - A comprehensive monitoring system has been established for e-commerce platforms, covering various sales scenarios and identifying violations, resulting in the removal of 832 pieces of non-compliant content [4][5] Group 3: Consumer Protection and Dispute Resolution - The regulatory department has published typical cases of violations to deter fraudulent practices and enhance consumer awareness [4] - A "one-stop" dispute resolution model has been created to improve the success rate of consumer complaints, with a mechanism for timely handling of complaints established [5] - Continuous efforts will be made to strengthen regulatory measures, including public exposure of violations and collaboration with agricultural departments for data sharing [5]