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商文旅融合点燃福州金秋消费新活力
Yang Shi Wang· 2025-09-24 13:48
Group 1 - The core theme of the event is "Come to Fuzhou, Pin Blessings, Enjoy Benefits," aimed at boosting consumption through a series of activities and cultural integration [1][2] - The event features over 250 unique activities and more than 20 million yuan in welfare packages, focusing on key periods such as the start of school, Mid-Autumn Festival, and National Day [1] - A diverse consumer benefit system is established, including special consumption vouchers totaling 300,000 yuan, tourism vouchers of 1.82 million yuan, and platform discount red envelopes of 1.5 million yuan [1] Group 2 - The event leverages "Fuzhou Culture" as a key element to activate market consumption potential and enhance the city's appeal as an international consumption center [2] - The initiative aims to explore new pathways for upgrading urban consumption through innovative practices in cultural and tourism integration [2] - The integration of historical districts with consumption scenarios enhances the value and attractiveness of consumption, contributing to the creation of a recognizable regional consumption brand [1]