这是"福建礼物"品牌从概念走向现实的生动写照。2025年以来，福建省文化和旅游厅通过系统化的征集评选、创新转化与市场拓展，推动这一品牌从区域性 伴手礼，升级为承载八闽文化、联结情感记忆、兼具市场活力的文化新名片。 （来源：中国旅游报） 转自：中国旅游报 "福建礼物"风狮爷摆件 福建省文化和旅游厅 供图 □ 本报记者 李金枝 传统大漆工艺包裹现代蓝牙耳机，传递低沉而优雅的共鸣；一只名叫"吖把鸭"的卡通形象玩偶，正用福州方言向游客问好……位于福建省福州市五四路的福 建民俗博物馆内，新近开业的"福建礼物"首店汇集了各类特色文创产品，吸引众多游客驻足欣赏、欣然选购。 长期以来，"福建有什么特色礼物可带？"曾是不少游客的困惑。2025年6月，福建省文化和旅游厅启动"福建礼物"文创产品和旅游商品征集活动，系统构 建"带得走的文化、看得见的创新、记得住的福建"文创精品名品矩阵。 黄敏介绍，这次征集活动面向全省，广泛征集文创企业、设计院校、非遗代表性传承人等多元主体的作品，涵盖旅游纪念、潮流玩具、办公学习、民俗文 化、文博衍生、戏韵新生六大文创类别，以及创意生活、时尚穿搭、特产美食三大旅游商品板块，致力于激发创意活力，推动福 ...

Core Insights - The "Fujian Gift" brand was launched to promote Fujian's cultural resources and enhance consumer engagement while facilitating cultural heritage transmission [1][2] - The brand aims to transform traditional cultural tourism products into significant cultural showcases, contributing to the integration of culture and tourism in Fujian [1] Group 1 - The "Fujian Gift" brand is centered around the theme "Eight Min Blessings, Gift of Culture," which seeks to revitalize cultural tourism and consumer spending in Fujian [1] - The brand's visual identity combines geographical elements of Fujian with traditional gift designs, symbolizing the development and integration of Fujian culture [1] - The first store of "Fujian Gift" is located in the Fujian Folk Museum, featuring distinct areas such as the "Eight Min Blessings Zone" and "Craftsmanship Collection Zone" [1] Group 2 - "Fujian Gift" represents not only a product brand but also an innovative cultural expression, enhancing cultural identity and pride among locals [2] - The initiative includes a model that combines a cultural reception area, a gift shop, and an AI interactive experience zone, promoting both cultural preservation and tourism economic development [2] - This approach provides tourists with unique experiences while fostering a sense of community and cultural recognition [2]

Group 1 - The "Fujian Gift" brand was launched in Fuzhou, aiming to transform traditional cultural tourism products into innovative cultural items that reflect Fujian's heritage and promote consumption upgrades [4][5] - The first batch of "Fujian Gift" products showcases distinct regional, artistic, and practical characteristics, featuring high-quality cultural creations from nine cities and one district in Fujian, such as Dehua porcelain and Fuzhou lacquerware [4] - A visual identity system for "Fujian Gift" was also released, symbolizing the development and integration of Fujian culture through a design that combines geographical imagery and traditional gift vessel shapes [4] Group 2 - The initiative is described as a cultural expression innovation, aiming to empower cultural preservation and tourism economic development through a model that includes a cultural reception area, a gift shop, and an AI interactive experience zone [5] - The event was guided by the provincial cultural and tourism department and organized by the Fujian Folk Museum [6]

Core Insights - The "Fujian Gifts" brand represents a blend of Fujian's rich culture, aesthetic lifestyle, and contemporary spirit, serving as both a sales platform and a cultural experience space [2] Group 1: Brand Launch and Store Opening - The "Fujian Gifts" brand's first store opened on January 10 in Fuzhou, located at the Fujian Folk Museum [5][11] - The store features distinct areas such as the "Eight Min Blessing Area," "Craftsmanship Gathering Area," and "Blessing Tea Creation Space," showcasing products with regional, artistic, and practical characteristics [1] Group 2: Product Offerings - The initial product lineup includes items like detachable three-bar hairpin fridge magnets and Bluetooth earphones that incorporate traditional lacquer craftsmanship, reflecting the region's heritage [1] - The "Eight Min Blessing Area" highlights cultural heritage items from nine cities and one district in Fujian, including Dehua porcelain and Fuzhou lacquerware, transformed through modern design [1] Group 3: Future Plans - The museum plans to expand its marketing channels by developing an "online + offline" dual sales system to allow more people to take home Fujian stories [2]