Core Viewpoint - The article highlights the transformation of the lychee industry in Guangdong, emphasizing the role of financial support and advanced cold chain logistics in enhancing the supply chain and market reach of lychee products. Group 1: Industry Overview - The lychee harvest in Guangdong is particularly abundant this year, with local farmers experiencing high demand for their products [2] - The lychee industry in Guangdong accounts for over half of the national planting area and production, representing one-third of the global output [8] Group 2: Financial Support - Financial institutions like China Construction Bank and Industrial and Commercial Bank of China have provided timely loans to farmers and businesses, facilitating the purchase and processing of lychees [2][3] - Agricultural Bank of China has offered over 77 million yuan in specialized loans to support the construction of cold chain storage facilities and production lines for lychee preservation [9] Group 3: Cold Chain Logistics - Cold chain logistics have become essential for preserving the freshness of lychees, allowing them to be transported over long distances while maintaining quality [5][6] - A new cold chain logistics park, financed by the National Development Bank, is under construction to meet the growing demand for cold storage in the region [6] Group 4: E-commerce and Market Expansion - The local government is promoting e-commerce and live-streaming sales to enhance the market reach of lychee products, creating a complete operational loop from marketing to delivery [8] - The introduction of innovative preservation techniques, such as ultra-low temperature freezing, is enabling lychee products to be sold year-round and even exported internationally [9]