证券研究报告·公司点评报告·非银金融 指南针（300803） 2025 年年报点评：市场活跃+业务协同效应 释放，业绩稳健增长 买入（维持） | [Table_EPS] 盈利预测与估值 | 2024A | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,529 | 2,146 | 2,898 | 4,083 | 5,602 | | 同比（%） | 37.37% | 40.39% | 35.02% | 40.89% | 37.22% | | 归母净利润（百万元） | 104 | 228 | 264 | 347 | 452 | | 同比（%） | 43.50% | 118.74% | 15.95% | 31.32% | 30.32% | | EPS-最新摊薄（元/股） | 0.17 | 0.37 | 0.43 | 0.57 | 0.74 | | P/E（现价&最新摊薄） | 723.81 | 330.91 | 285.39 | 217.32 | 166.76 | [Table_Tag] [ ...

公司持续扩大品牌推广及客户拓展力度，广告宣传及网络推广费用同比较大幅度增长，新增注册及付费 用户数量同比亦有较大幅度增长。2025年，公司金融信息服务收入同比+27.5%至15 亿元，公司销售商 品、提供劳务收到的现金18 亿元，同比+17%，我们预计公司于2025 年第一季度及第四季度集中营销高 端版本私享家版软件，第二季度至第三季度集中营销中端系列产品。 券商端：经纪及自营业务仍在快速发展。2025 年全年，①麦高证券经纪业务手续费净收入同比+110% 至4.87 亿元，客户规模稳定增长，公司代理买卖证券款较2024 年年末+53%至101 亿元。②麦高证券的 利息净收入同比+33%至1.01 亿元。③麦高证券投资收益同比+12%至1.60 亿元，主要系证券自营业务形 成的投资收益；指南针投资收益同比+54%至2.29 亿元，其中先锋基金公允价值重估计入6554 万元； 2025 年12 月末，指南针交易性金融资产较2025 年初的9.30 亿元增加至22 亿元。 ④麦高证券的证券承销及财务顾问业务有序展业，并取得一定收入；投研业务已按计划规范推进；资管 业务已完成验收并适度展业，相关工作进展顺利。 事件 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance [1]. Core Insights - The company achieved a total revenue of 1.402 billion yuan in Q3 2025, representing a year-on-year increase of 81%, while the net profit attributable to shareholders rose by 206% to 116 million yuan [2]. - The company’s net assets attributable to shareholders reached 2.7 billion yuan, reflecting a 20% increase compared to the end of 2024 [2]. - The report highlights the company's robust growth across various business segments, particularly in software sales and brokerage services, driven by increased market activity and effective marketing strategies [8]. Financial Performance Summary - Total revenue for 2023 is projected at 1,113 million yuan, with a year-on-year decline of 11.33%. However, revenue is expected to rebound significantly in 2024 and 2025, with growth rates of 37.37% and 37.22%, respectively [1]. - The net profit attributable to shareholders is forecasted to be 73 million yuan in 2023, with a substantial recovery anticipated in the following years, reaching 283 million yuan in 2025, representing a growth of 171.47% [1]. - The earnings per share (EPS) is expected to increase from 0.12 yuan in 2023 to 0.47 yuan in 2025, reflecting the company's improving profitability [1]. Business Segment Performance - The software segment reported a revenue increase of 62% to 963 million yuan in the first three quarters of 2025, driven by a significant rise in daily trading volume in the A-share market [8]. - The brokerage segment, particularly through Mai Gao Securities, saw net commission income grow by 171% to 366 million yuan, with a stable increase in client base and trading volume [8]. - Investment income also surged by 131% to 201 million yuan, primarily due to gains from proprietary trading and fair value adjustments [8]. Cost and Expense Management - Operating costs increased by 14% to 124 million yuan, while sales expenses rose by 67% to 800 million yuan, reflecting higher marketing investments [8]. - Despite the increase in expenses, the report notes a decrease in expense ratios, indicating improved operational efficiency [8]. - Research and development expenses grew by 10% to 121 million yuan, maintaining a stable R&D expense ratio [8]. Corporate Governance Enhancements - The company has expanded its board from 7 to 9 members, enhancing governance and decision-making processes [8]. - The governance structure has been optimized to improve independence and accountability, aligning with regulatory trends [8].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance [1]. Core Insights - In the first half of 2025, the company achieved a total revenue of 935 million yuan, representing a year-on-year increase of 72%, while the net profit attributable to shareholders rose by 391% to 143 million yuan [1]. - The company's net assets attributable to shareholders reached 2.6 billion yuan, an increase of 17% compared to the end of 2024 [1]. - The report highlights significant growth in various business segments, driven by an active market environment and effective marketing strategies [1]. Revenue and Profit Forecast - The total revenue forecast for the company is projected to grow from 1,113 million yuan in 2023 to 2,964 million yuan by 2027, with a compound annual growth rate (CAGR) of approximately 19% [1]. - The net profit attributable to shareholders is expected to increase from 73 million yuan in 2023 to 498 million yuan in 2027, reflecting a strong growth trajectory [1]. - The earnings per share (EPS) is forecasted to rise from 0.12 yuan in 2023 to 0.82 yuan in 2027 [1]. Business Segment Performance - The financial information service revenue increased by 60% to 679 million yuan in the first half of 2025, driven by a recovering domestic capital market [7]. - The brokerage segment saw a 134% increase in net commission income to 193 million yuan, with a stable growth in client base [7]. - The report notes a significant rise in investment income, which increased by 196% to 154 million yuan, contributing to overall profitability [7]. Cost and Expense Management - Operating costs rose by 15% to 80 million yuan, while sales expenses increased by 55% to 486 million yuan, reflecting higher marketing investments [7]. - The report indicates a decrease in expense ratios, with sales expense ratio down by 5 percentage points to 52% [7]. - Research and development expenses increased by 13% to 85 million yuan, with a corresponding decrease in the R&D expense ratio [7]. Capital Operations - The company has made strategic capital increases, including a 200 million yuan capital injection into its subsidiary, Maigao Securities, enhancing its capital structure [7]. - The acquisition of Maigao Securities and Vanguard Fund has established a comprehensive financial service platform [7]. - The report emphasizes the company's strategic flexibility in capital operations, allowing for sustained growth across its business lines [7].

Core Viewpoint - The company achieved significant growth in revenue and net profit in Q1 2025, driven by a recovery in the domestic capital market and effective marketing strategies [1][2]. Financial Performance - Total revenue in Q1 2025 increased by 85% year-on-year to 542 million yuan, while net profit attributable to shareholders surged by 726% to 139 million yuan [1]. - The company's financial information service revenue grew by 76% year-on-year to 424 million yuan, primarily due to concentrated marketing of high-end products [2]. - The net income from brokerage and proprietary trading activities rose significantly, with net commission income increasing by 143% to 97 million yuan and investment income soaring by 259% to 106 million yuan [2]. Cost Structure - Operating costs rose by 45% year-on-year to 42 million yuan, driven by increases in employee compensation and communication expenses [3]. - Research and development expenses increased by 49% to 51 million yuan, with the R&D expense ratio decreasing by 2 percentage points to 9% [3]. - Sales expenses grew by 80% to 260 million yuan, while the sales expense ratio decreased by 1 percentage point to 48% [3]. Strategic Developments - The company is transitioning from a software provider to a comprehensive financial services provider, exploring intelligent stock selection tools and enhancing its investment strategy recommendations [3]. - The "one body, two wings" strategy has been deepened with the acquisition of a 95% stake in Pioneer Fund [3]. - The company’s major shareholder provided loans to support business expansion and enhance liquidity, with commitments to increase returns through dividends and buybacks over the next three years [3]. Profit Forecast and Investment Rating - Based on Q1 2025 performance, profit forecasts for 2025-2027 have been revised upward, with expected net profits of 306 million, 414 million, and 539 million yuan respectively [4]. - The company’s rating has been upgraded to "Buy," reflecting confidence in its long-term growth potential [4].

Investment Rating - The report upgrades the investment rating of the company to "Buy" [1] Core Views - The company's total revenue for Q1 2025 increased by 85% year-on-year to 542 million yuan, while the net profit attributable to shareholders surged by 726% to 139 million yuan [1] - The company is transitioning from a software vendor to a comprehensive financial service provider, with significant growth in both software sales and brokerage services [7] - The report anticipates a strong growth trajectory for the company, projecting net profits of 306 million yuan, 414 million yuan, and 539 million yuan for 2025, 2026, and 2027 respectively [7] Summary by Sections Financial Performance - Total revenue for 2023 is projected at 1,113 million yuan, with a year-on-year decrease of 11.33%, followed by a recovery in 2024 with an increase of 37.37% to 1,529 million yuan [1] - The net profit attributable to shareholders is expected to be 73 million yuan in 2023, with a significant recovery to 104 million yuan in 2024, representing a 43.50% increase [1] - The earnings per share (EPS) is forecasted to rise from 0.12 yuan in 2023 to 0.17 yuan in 2024, and further to 0.51 yuan in 2025 [1] Revenue Breakdown - The financial information service revenue for Q1 2025 was 424 million yuan, reflecting a 76% increase year-on-year [7] - The net commission income from brokerage services increased by 143% year-on-year to 97 million yuan in Q1 2025 [7] - Investment income saw a remarkable increase of 259% year-on-year to 106 million yuan in Q1 2025 [7] Cost and Expense Analysis - Operating costs for Q1 2025 rose by 45% year-on-year to 42 million yuan, primarily due to increased employee compensation and communication expenses [7] - Research and development expenses increased by 49% year-on-year to 51 million yuan, with a slight decrease in the R&D expense ratio [7] - Sales expenses surged by 80% year-on-year to 259 million yuan, driven by higher advertising and sales personnel costs [7] Strategic Developments - The company is enhancing its brand promotion and customer acquisition efforts, leading to a significant increase in registered and paying users [7] - The acquisition of a 95% stake in Pioneer Fund is part of the company's strategy to deepen its "one body, two wings" approach [7] - The company is committed to enhancing shareholder returns through dividends and buybacks over the next three years [7]

Investment Rating - The report upgrades the investment rating of the company to "Buy" [1] Core Views - The company's total revenue in Q1 2025 increased by 85% year-on-year to 542 million yuan, while the net profit attributable to shareholders surged by 726% to 139 million yuan [1] - The company is transitioning from a software tool provider to a comprehensive financial service provider, enhancing its product offerings and expanding its market presence [7] - The report anticipates significant growth in net profit for 2025-2027, with projections of 306 million yuan, 414 million yuan, and 539 million yuan respectively, reflecting a strong long-term growth outlook [7] Summary by Sections Financial Performance - In Q1 2025, the company achieved total revenue of 542 million yuan, a year-on-year increase of 85%, and a net profit of 139 million yuan, up 726% [1][7] - The company's total revenue for 2023 is projected at 1,113 million yuan, with a forecasted growth to 2,022 million yuan by 2025 [1][22] - The earnings per share (EPS) for 2025 is estimated at 0.51 yuan, with a price-to-earnings (P/E) ratio of 112.72 [1][22] Business Segments - The software segment saw a significant increase in revenue, driven by active capital markets and targeted marketing of high-end products, with a 76% year-on-year growth in financial information service revenue [7] - Brokerage and proprietary trading businesses also experienced rapid growth, with net commission income rising by 143% to 97 million yuan in Q1 2025 [7] Cost and Efficiency - Operating costs increased by 45% year-on-year to 42 million yuan, primarily due to rising employee compensation and communication expenses [7] - The report notes a decrease in expense ratios despite rising costs, indicating improved operational efficiency [7] Strategic Initiatives - The company is deepening its "one body, two wings" strategy, including acquiring a 95% stake in Pioneer Fund to enhance its service offerings [7] - The company is exploring advanced tools for stock selection, leveraging AI and deep learning to optimize investment strategies [7]